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Cicor Marketing, Author at Cicor Marketing
May 21, 2019

You’re about to miss SMX Advanced. Get your ticket now!

By Search Engine Land T-minus two weeks! Will we see you in Seattle? Please visit Search Engine Land for the full article. Source:: You’re about to miss SMX Advanced. Get your ticket now!       
May 21, 2019

What’s wrong with translating keywords?

By Andy Atkins-Krüger Translation automation relies on written language but the impact of speech for user-chosen keywords should not be overlooked. Please visit Search Engine Land for the full article. Source:: What’s wrong with translating keywords?       
May 21, 2019

Googlebot renders, indexes AJAX-style dynamic content driven by XHR POST

By Detlef Johnson More of your dynamic content can now be indexed by Google. Please visit Search Engine Land for the full article. Source:: Googlebot renders, indexes AJAX-style dynamic content driven by XHR POST       
May 20, 2019

SEMrush expands to Amazon with Sellerly for product page testing

By Ginny Marvin The product detail page optimization testing tool is free for Amazon sellers. Please visit Search Engine Land for the full article. Source:: SEMrush expands to Amazon with Sellerly for product page testing       
May 20, 2019

Be smart, advertisers. Here’s how to approach rising Google brand CPC

By Andy Taylor While we are at the mercy of Google’s auction systems in determining CPC, we can install safeguards to ensure increases are controlled. Please visit Search Engine Land for the full article. Source:: Be smart, advertisers. Here’s how to approach rising Google brand CPC       
May 20, 2019

Search Engine Land Awards 2019 Finalists announced: Full list

By Henry Powderly Join us on June 4 when the winners are announced at SMX Advanced in Seattle. Please visit Search Engine Land for the full article. Source:: Search Engine Land Awards 2019 Finalists announced: Full list       
May 20, 2019

These are the Google Ads reporting metrics still affected by May 2 bug

By Ginny Marvin The company is still working to fully correct reporting for May 1 and 2. Please visit Search Engine Land for the full article. Source:: These are the Google Ads reporting metrics still affected by May 2 bug       
May 17, 2019

Google updates Search Quality Evaluator Guidelines

By George Nguyen The updates add guidelines on content expertise and interstitial pages, while lumping “E-A-T” in with “Page Quality.” Please visit Search Engine Land for the full article. Source:: Google updates Search Quality Evaluator Guidelines       
May 17, 2019

Conductor adds audience demographics and social media analytics to Searchlight platform

By George Nguyen Multi-channel analytics are also available in a closed beta. Please visit Search Engine Land for the full article. Source:: Conductor adds audience demographics and social media analytics to Searchlight platform       
May 17, 2019

Google Ads unveils several fine-tuning controls for bidding strategies

By Ginny Marvin Campaign-level conversions and a new smart bidding strategy are among the new features. Please visit Search Engine Land for the full article. Source:: Google Ads unveils several fine-tuning controls for bidding strategies       
May 17, 2019

Google says image search referrals will not get new source URL (but forgets to tell us)

By Barry Schwartz The company teases publishers with more traffic data and then retracts that offer. Please visit Search Engine Land for the full article. Source:: Google says image search referrals will not get new source URL (but forgets to tell us)       
May 17, 2019

Nextdoor emerges as a location marketing destination

By Adam Dorfman Claiming pages and managing your reputation with customer ratings and reviews on this hyperlocal platform calls for a closer look from local business. Please visit Search Engine Land for the full article. Source:: Nextdoor emerges as a location marketing destination       
May 16, 2019

Microsoft goes open source with one of its Bing algorithms

By George Nguyen Microsoft’s Space Partition Tree and Graph algorithm enables developers to apply vector search to traditional, audio and visual queries. Please visit Search Engine Land for the full article. Source:: Microsoft goes open source with one of its Bing algorithms       
May 16, 2019

Mobile, desktop search traffic split may have stabilized at roughly 60% – 40%

By Greg Sterling Hitwise found an average of 61.3% of searches across key categories were initiated on mobile devices. Please visit Search Engine Land for the full article. Source:: Mobile, desktop search traffic split may have stabilized at roughly 60% – 40%       
May 15, 2019

Yoast SEO 11.2 lets webmasters tailor their schema output

By George Nguyen New filters facilitate adding or removing from the schema graph. Please visit Search Engine Land for the full article. Source:: Yoast SEO 11.2 lets webmasters tailor their schema output       
May 15, 2019

The big picture from Google Marketing Live: With multi-channel campaigns, Google aims to own the funnel

By Ginny Marvin The company introduced new and expanded ad surfaces for campaigns that run across multiple channels, and Search becomes a spoke in the wheel. Please visit Search Engine Land for the full article. Source:: The big picture from Google Marketing Live: With multi-channel campaigns, Google aims to own […]
May 15, 2019

“Trips” consolidates Google’s travel offerings

By George Nguyen Enables advertisers and marketers to reach travelers on desktop and mobile. Please visit Search Engine Land for the full article. Source:: “Trips” consolidates Google’s travel offerings       
May 15, 2019

3 ad copy mistakes keeping you from paid search success

By Jacob Baadsgaard Although Google provides data on keywords, bids and other aspects of your paid search campaigns, it tends to leave us hanging when it comes to ad copy. Please visit Search Engine Land for the full article. Source:: 3 ad copy mistakes keeping you from paid search success […]
May 14, 2019

Performance Planner now live in Google Ads: Shows predicted impact of campaign changes on conversions, clicks, more

By Ginny Marvin Forecasts are calculated using historical campaign and auction data. Please visit Search Engine Land for the full article. Source:: Performance Planner now live in Google Ads: Shows predicted impact of campaign changes on conversions, clicks, more       
May 14, 2019

Google says no core update or infrastructure changes have occurred despite chatter

By Barry Schwartz The company says the rumors are not legit – there was no major update to Google search recently. Please visit Search Engine Land for the full article. Source:: Google says no core update or infrastructure changes have occurred despite chatter       
May 14, 2019

Google brings personalized Shopping, local inventory and better checkout to U.S.

By Greg Sterling The redesign and new features aim to lure shoppers away from Amazon. Please visit Search Engine Land for the full article. Source:: Google brings personalized Shopping, local inventory and better checkout to U.S.       
May 14, 2019

Welcome to the Golden Age of competitive research

By Amanda Farley One of the largest opportunities we have as PPC marketers is to seize the moment when competitors have stopped paying attention. Please visit Search Engine Land for the full article. Source:: Welcome to the Golden Age of competitive research       
May 13, 2019

I/O announcements have some applauding and others shaking their fists

By George Nguyen Marketers continue to accuse Google of stealing their clicks. Please visit Search Engine Land for the full article. Source:: I/O announcements have some applauding and others shaking their fists       
May 13, 2019

User-generated content for SEO: The cost-benefit analysis you need

By George Nguyen Understand the pros of UGC and precautions to make sure it helps, not hurts, your SEO efforts. Please visit Search Engine Land for the full article. Source:: User-generated content for SEO: The cost-benefit analysis you need       
May 13, 2019

Leveraging data science to illuminate the modern consumer decision journey

By Kevin Klein When analysis of behavior focuses on query relationships, we find searches are seldom linear and occur in clusters that don’t necessarily align with funnel-like behavior. Please visit Search Engine Land for the full article. Source:: Leveraging data science to illuminate the modern consumer decision journey       
May 10, 2019

Google Ads store visits, store sales reporting data partially corrected

By Ginny Marvin Google says it is making progress, but there are still days for which reporting is inaccurate. Please visit Search Engine Land for the full article. Source:: Google Ads store visits, store sales reporting data partially corrected       
May 10, 2019

Evergreen Googlebot with Chromium rendering engine: What technical SEOs need to know

By Detlef Johnson Googlebot now supports many more features and will make it easier for developers to ensure their sites work with Googlebot. Please visit Search Engine Land for the full article. Source:: Evergreen Googlebot with Chromium rendering engine: What technical SEOs need to know       
May 10, 2019

Is Google caching getting even more confusing?

By Eli Zheleva Even if “it doesn’t mean much,” seeing organic rating data not matching the latest crawl data is concerning. Please visit Search Engine Land for the full article. Source:: Is Google caching getting even more confusing?       
May 9, 2019

New app rating formula headed to Google Play will favor newer reviews

By George Nguyen Recent ratings will carry more weight to reflect the current state of your app. Please visit Search Engine Land for the full article. Source:: New app rating formula headed to Google Play will favor newer reviews       
May 9, 2019

Google to add support for higher quality images in search, swipe up images & 3D images

By Barry Schwartz Google Images is often overlooked, but it can be a great source of traffic. Here are some new features coming to image search you should pay attention to. Please visit Search Engine Land for the full article. Source:: Google to add support for higher quality images in […]
May 9, 2019

Who’s Minding the Digital Store? How to align teams when technology is in charge

By Digital Marketing Depot Live Webinar: Thursday, May 16, at 1:00 PM ET (10:00 AM PT) Please visit Search Engine Land for the full article. Source:: Who’s Minding the Digital Store? How to align teams when technology is in charge       
May 9, 2019

Google now rolling out podcast results in search

By Barry Schwartz Can you hear me now? Yes, Google is now showing podcast results in search. Please visit Search Engine Land for the full article. Source:: Google now rolling out podcast results in search       
May 9, 2019

Google teases Google Ads app, Local campaigns announcements ahead of Google Marketing Live next week

By Ginny Marvin Google Marketing Live will be held May 14. Please visit Search Engine Land for the full article. Source:: Google teases Google Ads app, Local campaigns announcements ahead of Google Marketing Live next week       
May 9, 2019

There’s a new Speed Report coming to Google Search Console

By Barry Schwartz You can request beta access to this new speed report today. Please visit Search Engine Land for the full article. Source:: There’s a new Speed Report coming to Google Search Console       
May 8, 2019

Google confirms store visits, store sales reporting data incorrect from 4/28 on

By Ginny Marvin The problem is tied to the Google Ads reporting bug identified on May 2. Please visit Search Engine Land for the full article. Source:: Google confirms store visits, store sales reporting data incorrect from 4/28 on       
May 8, 2019

Google Search adds support for FAQ and How-to structured data

By Barry Schwartz Google now supports more structured data and adds two new enhancement reports within Google Search Console. Please visit Search Engine Land for the full article. Source:: Google Search adds support for FAQ and How-to structured data       
May 8, 2019

Should we be paying for Google My Business features?

By Jamie Pitman Paying for GMB features would be a handy new revenue stream for Google, but how it manages trust features – and spam – in a pay-to-play model is the real concern. Please visit Search Engine Land for the full article. Source:: Should we be paying for Google […]
May 7, 2019

Google search bug has search suggestions crawling off the page

By Barry Schwartz Google, that just looks ugly. Can you fix it? Please visit Search Engine Land for the full article. Source:: Google search bug has search suggestions crawling off the page       
May 7, 2019

Google Assistant moves from the cloud to the phone, now 10X faster

By Greg Sterling The faster Assistant will be available on Pixel phones ‘later this year’ and could become a major competitive advantage. Please visit Search Engine Land for the full article. Source:: Google Assistant moves from the cloud to the phone, now 10X faster       
May 7, 2019

Google announced updates to news in search, adds 3D support to search results and more

By Barry Schwartz Breaking news from Google I/O on search related topics including Google top stories, AR and 3D objects, Google Lens, Google Assistant and Lens. Please visit Search Engine Land for the full article. Source:: Google announced updates to news in search, adds 3D support to search results and […]
May 7, 2019

The future of search- capturing the hearts and minds of Generation Z

By Digital Marketing Depot What makes Gen Z tick when it comes to search, ads, and their preferred brands? Please visit Search Engine Land for the full article. Source:: The future of search- capturing the hearts and minds of Generation Z       
May 7, 2019

Why set it and forget it doesn’t work with feeds or campaigns

By Brian Roizen Create a checklist to regularly test and review search terms, manage errors and analyze custom label usage to make sure you’re not losing revenue in your product feeds or campaigns. Please visit Search Engine Land for the full article. Source:: Why set it and forget it doesn’t […]