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Cicor Marketing, Author at Cicor Marketing
July 19, 2019

New site Hotspot Law like ZocDoc for lawyers

By Greg Sterling The startup is entering a mature vertical but one “in need of an upgrade.” Please visit Search Engine Land for the full article. Source:: New site Hotspot Law like ZocDoc for lawyers       
July 19, 2019

Microsoft search, LinkedIn revenue growth slow for third straight quarter

By Ginny Marvin Higher revenue per search couldn’t offset lower volume in the fourth quarter of its fiscal year 2019. Please visit Search Engine Land for the full article. Source:: Microsoft search, LinkedIn revenue growth slow for third straight quarter       
July 19, 2019

Google adds JavaScript SEO basics to its Search developer’s guide

By George Nguyen The new section aims to provide beginners with an overview of how Googlebot processes JavaScript. Please visit Search Engine Land for the full article. Source:: Google adds JavaScript SEO basics to its Search developer’s guide       
July 19, 2019

When bad user-generated content happens to good businesses

By Adam Dorfman Monitor and create a triage for how you’ll handle questionable UGC content including reviews, photos and Q&A forums with incorrect information about your business. Please visit Search Engine Land for the full article. Source:: When bad user-generated content happens to good businesses       
July 18, 2019

Heard from Google, the biggest trends impacting PPC are privacy and automation

By Frederick Vallaeys The bottom line on privacy is that user trust and business data involving customers must be shared with care as third-party tools gain importance with different search engines. Please visit Search Engine Land for the full article. Source:: Heard from Google, the biggest trends impacting PPC are […]
July 18, 2019

Emoji SEO presents opportunities for video

By George Nguyen Emoji search hasn’t quite caught on, but emojis still pose some interesting opportunities for your organic visibility. Please visit Search Engine Land for the full article. Source:: Emoji SEO presents opportunities for video       
July 18, 2019

20190718 SEL Brief

By Katie Jordan Please visit Search Engine Land for the full article. Source:: 20190718 SEL Brief       
July 17, 2019

Ticket reseller Viagogo suspended from Google Ads

By Ginny Marvin Industry groups had been calling on Google to stop accepting advertising dollars from the reseller. Please visit Search Engine Land for the full article. Source:: Ticket reseller Viagogo suspended from Google Ads       
July 17, 2019

Restaurants believe digital channels more important than consumers say they are

By Greg Sterling Online reviews cited by 48% of owners as influential; only 35% percent of consumers agreed. Please visit Search Engine Land for the full article. Source:: Restaurants believe digital channels more important than consumers say they are       
July 17, 2019

Here’s how e-commerce stores can sell smarter on YouTube, Facebook and Amazon

By Michelle Morgan SMX Advanced speakers Joe Martinez of Clix, Susan Wenograd of AimClear and Danielle Waller of Merkle offer helpful tips for anyone selling products across these three networks. Please visit Search Engine Land for the full article. Source:: Here’s how e-commerce stores can sell smarter on YouTube, Facebook […]
July 17, 2019

Why Google dropped Bing Discover pages from its index

By Barry Schwartz No matter how big you are, if you go against Google’s guidelines it can end up biting you. Please visit Search Engine Land for the full article. Source:: Why Google dropped Bing Discover pages from its index       
July 16, 2019

DuckDuckGo expands its maps UI with a few familiar features

By George Nguyen Map re-querying, local autocomplete and a dedicated maps tab are now available. Please visit Search Engine Land for the full article. Source:: DuckDuckGo expands its maps UI with a few familiar features       
July 16, 2019

E-commerce brands: Track spend efficiency with this Google Ads Script

By Wesley Parker The script pulls keywords from your account and their respective ROAS, which you define. Please visit Search Engine Land for the full article. Source:: E-commerce brands: Track spend efficiency with this Google Ads Script       
July 15, 2019

Google made 3,200 changes to search in the past year

By Barry Schwartz Do not sit idle. As Google continues to make changes, you should continue to invest in improving your web site. Please visit Search Engine Land for the full article. Source:: Google made 3,200 changes to search in the past year       
July 15, 2019

Amazon’s got a PPC lock on “Prime Day”

By Ginny Marvin Whether by choice or not isn’t clear, but competitors are sitting on the sidelines of “prime day” ad auctions. Please visit Search Engine Land for the full article. Source:: Amazon’s got a PPC lock on “Prime Day”       
July 15, 2019

How to use Shopping campaigns to increase enterprise leads for B2B

By Amy Gesenhues Metric Theory’s SEM campaign for RecycleAway delivered highly-targeted leads and increased revenue by 54%, earning the agency top honors at this year’s Search Engine Land Awards. Please visit Search Engine Land for the full article. Source:: How to use Shopping campaigns to increase enterprise leads for B2B […]
July 15, 2019

Google says shortnames bug resolved, local listings restored

By Greg Sterling It’s unclear yet whether the missing reviews issue has also been fixed. Please visit Search Engine Land for the full article. Source:: Google says shortnames bug resolved, local listings restored       
July 15, 2019

Google may be testing shareable search results snippets

By Barry Schwartz Google is at it again, testing a new feature in the core search results. Please visit Search Engine Land for the full article. Source:: Google may be testing shareable search results snippets       
July 15, 2019

Video: Mike King on the evolution of link building

By Barry Schwartz Learn about how link building has (or has not) changed over the years in this video. Please visit Search Engine Land for the full article. Source:: Video: Mike King on the evolution of link building       
July 12, 2019

Are your DSAs really outperforming standard ads? Find out with this ad copy length performance analysis script

By Daniel Gilbert Here’s a script that pulls a report on ad performance based on copy length. Please visit Search Engine Land for the full article. Source:: Are your DSAs really outperforming standard ads? Find out with this ad copy length performance analysis script       
July 12, 2019

Google shortnames and the case of the disappearing reviews

By Greg Sterling SEOs complained that adding shortnames to GMB profiles causes reviews to disappear or listings to be suspended. Google says it’s working on it. Please visit Search Engine Land for the full article. Source:: Google shortnames and the case of the disappearing reviews       
July 11, 2019

Google Home, Alexa now battling perception of being ‘surveillance’ devices

By Greg Sterling A new incident fuels the perception that smart speakers are spying on their owners. Please visit Search Engine Land for the full article. Source:: Google Home, Alexa now battling perception of being ‘surveillance’ devices       
July 11, 2019

Google News rolling out card layout on desktop search results

By Barry Schwartz Google News publishers may soon see changes in their referral traffic from Google News with this design change. Please visit Search Engine Land for the full article. Source:: Google News rolling out card layout on desktop search results       
July 11, 2019

Bing showing a streamlined recipe carousel in search results

By George Nguyen Users can still filter rich results according to time and nutrition. Please visit Search Engine Land for the full article. Source:: Bing showing a streamlined recipe carousel in search results       
July 11, 2019

New Google Shopping program enables customer photos to show with their product reviews

By Ginny Marvin The feature is rolling out now and available through a handful of reviews partners. Please visit Search Engine Land for the full article. Source:: New Google Shopping program enables customer photos to show with their product reviews       
July 11, 2019

Video: Lily Ray on recovering after a Google core update

By Barry Schwartz Here are tips from Lily Ray on how to fix a site that was hit by a Google core algorithm update. Please visit Search Engine Land for the full article. Source:: Video: Lily Ray on recovering after a Google core update       
July 11, 2019

When to switch to standard delivery in Google Ads (hint: you should have switched yesterday)

By Matt Lawson Long thought to be an easy, one-click optimization, accelerated delivery might be doing more harm than good (if it’s doing anything at all). Here’s why that is and what you should do about it. Please visit Search Engine Land for the full article. Source:: When to switch […]
July 10, 2019

Ad customizers are now available in all Microsoft Advertising accounts

By Ginny Marvin Create ad customizer feeds in the UI or import them from your Google account. Please visit Search Engine Land for the full article. Source:: Ad customizers are now available in all Microsoft Advertising accounts       
July 10, 2019

How to measure success with JavaScript-dependent websites

By Robin Rozhon SEO strategist Robin Rozhon answers questions from SMX Advanced about monitoring rendering success, using external A/B testing tools and more. Please visit Search Engine Land for the full article. Source:: How to measure success with JavaScript-dependent websites       
July 10, 2019

Bullish forecast predicts 31 million Americans will ‘shop’ on their smart speakers in 2019

By Greg Sterling In this case, “shopping” doesn’t include purchasing; however, digital goods and product re-ordering are also poised for growth. Please visit Search Engine Land for the full article. Source:: Bullish forecast predicts 31 million Americans will ‘shop’ on their smart speakers in 2019       
July 9, 2019

SMX replay: Create dashboards that inform and persuade

By George Nguyen Sam Marsden of DeepCrawl explains how to use data visualization to get faster buy-in from management and stakeholders. Please visit Search Engine Land for the full article. Source:: SMX replay: Create dashboards that inform and persuade       
July 9, 2019

What two big studies tell us about the state of local marketing

By Greg Sterling New research from SOCi and FreshChalk point toward best practices and reveal how most local marketers are failing to execute. Please visit Search Engine Land for the full article. Source:: What two big studies tell us about the state of local marketing       
July 9, 2019

Yoast SEO 11.6 updates how-to structured data block, following Google’s changes

By George Nguyen The latest update also includes more UX changes and bug fixes. Please visit Search Engine Land for the full article. Source:: Yoast SEO 11.6 updates how-to structured data block, following Google’s changes       
July 8, 2019

PPC and machine learning: Where do we draw the line on automation?

By Simon Poulton During SMX Advanced, Frederick Vallaeys and Brad Geddes examine automation and need to understand the potential impact of unintended consequences. Please visit Search Engine Land for the full article. Source:: PPC and machine learning: Where do we draw the line on automation?       
July 8, 2019

UX, Content and other secrets to Overstock’s SEO turnaround

By Barry Schwartz How Overstock weathered some really bad times in SEO and came out ahead in the long run. Please visit Search Engine Land for the full article. Source:: UX, Content and other secrets to Overstock’s SEO turnaround       
July 5, 2019

Microsoft Advertising says it’s keeping average position reporting

By Ginny Marvin Position-based impression share metrics are now available. Please visit Search Engine Land for the full article. Source:: Microsoft Advertising says it’s keeping average position reporting       
July 5, 2019

TF-IDF: The best content optimization tool SEOs aren’t using

By Abby Reimer Term frequency–inverse document frequency uncovers the specific words that top-ranking pages use to give target keywords context. Please visit Search Engine Land for the full article. Source:: TF-IDF: The best content optimization tool SEOs aren’t using       
July 5, 2019

SMX replay: SEO that Google tries to correct for you

By George Nguyen Patrick Stox explains the processes to pay attention to and the ones to leave to Google. Please visit Search Engine Land for the full article. Source:: SMX replay: SEO that Google tries to correct for you       
July 3, 2019

Only 30% of SMBs would recommend their current SEO provider, survey finds

By George Nguyen Those who spent $500 or more per month were likely to be happier, but the survey still finds low satisfaction with the industry overall. Please visit Search Engine Land for the full article. Source:: Only 30% of SMBs would recommend their current SEO provider, survey finds       
July 2, 2019

Google expands App campaigns search inventory on iOS browsers

By George Nguyen Conversions won’t be available via third-party tools. Please visit Search Engine Land for the full article. Source:: Google expands App campaigns search inventory on iOS browsers       
July 2, 2019

Why it’s worth targeting keywords with no-to-low monthly search volume

By Jessica Foster Are low volume keywords a waste of time? Here’s why you may want to target under 100 volume keywords to generate targeted traffic and more leads for your website. Please visit Search Engine Land for the full article. Source:: Why it’s worth targeting keywords with no-to-low monthly […]
July 2, 2019

Google taking Ads API back to beta over performance issues

By Greg Sterling The company tells developers to use the AdWords API until problems are resolved. Please visit Search Engine Land for the full article. Source:: Google taking Ads API back to beta over performance issues