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August 29, 2019

Bing Webmaster Tools allows site verification via Google Search Console

By George Nguyen The beta option enables site owners to skip verification by importing. Please visit Search Engine Land for the full article. Source:: Bing Webmaster Tools allows site verification via Google Search Console       
August 28, 2019

The importance of an effective review management workflow

By Ben Wood Brands are at the mercy of third-party review management sites so it’s important to monitor and manage this process as best you can. Please visit Search Engine Land for the full article. Source:: The importance of an effective review management workflow       
August 28, 2019

Google moves to simplify, standardize content policies for publishers

By Amy Gesenhues The updates will go live in September and apply to all publishers using AdSense, AdMob and Ad Manager. Please visit Search Engine Land for the full article. Source:: Google moves to simplify, standardize content policies for publishers       
August 27, 2019

Video marketing tops list of marketers’ priorities, voice search ranks low

By Jennifer Cannon According to the study from Mondo, only 17% of marketers have plans to optimize their websites for voice search in the next 12 months. Please visit Search Engine Land for the full article. Source:: Video marketing tops list of marketers’ priorities, voice search ranks low       
August 27, 2019

Who’s speaking at SMX East?

By Lauren Donovan Search marketing legends, fresh faces with something to share — and, of course, your friendly neighborhood Search Engine Land editors! Who will you meet at SMX East? Please visit Search Engine Land for the full article. Source:: Who’s speaking at SMX East?       
August 27, 2019

Yelp adds new personalization features in bid to regain local momentum from Google

By Greg Sterling The new capabilities are the beginning of ‘major product changes’ according to the company. Please visit Search Engine Land for the full article. Source:: Yelp adds new personalization features in bid to regain local momentum from Google       
August 27, 2019

Review fraud: Hijacked Amazon reviews a big problem says Consumer Reports

By Greg Sterling The fake reviews problem on Amazon isn’t going away any time soon. Please visit Search Engine Land for the full article. Source:: Review fraud: Hijacked Amazon reviews a big problem says Consumer Reports       
August 26, 2019

Google Search Console API drops more app features

By Barry Schwartz If you are using the Google Search Console API, please make sure to update your tools for these changes. Please visit Search Engine Land for the full article. Source:: Google Search Console API drops more app features       
August 26, 2019

Video: Local search expert Joy Hawkins shares an unexpected finding from her Google reviews research

By Amy Gesenhues Hawkins talks to Search Engine Land editor Barry Schwartz about breaking out on her own, buying Local Search Forum and a recent discovery she made around Google’s review gating policy. Please visit Search Engine Land for the full article. Source:: Video: Local search expert Joy Hawkins shares […]
August 26, 2019

Google’s inconsistency with third-party reviews is a confusing user experience

By Joy Hawkins Google would be better off removing “reviews from the web” because the lack of enforcement with their own guidelines makes it difficult to understand. Please visit Search Engine Land for the full article. Source:: Google’s inconsistency with third-party reviews is a confusing user experience       
August 23, 2019

How brick-and-mortar retailers can succeed on Amazon

By Adam Dorfman Retailers need to view Amazon as a platform to not only sell more products but to build reputations as well. Please visit Search Engine Land for the full article. Source:: How brick-and-mortar retailers can succeed on Amazon       
August 22, 2019

You can now add custom JavaScript to AMP pages

By George Nguyen The new amp-script component offers more feature flexibility and interactivity. Please visit Search Engine Land for the full article. Source:: You can now add custom JavaScript to AMP pages       
August 22, 2019

What is ‘Google Screened’ and how does it differ from ‘Google Guaranteed’?

By Greg Sterling The company introduces a second screening program for professional services. Please visit Search Engine Land for the full article. Source:: What is ‘Google Screened’ and how does it differ from ‘Google Guaranteed’?       
August 22, 2019

Are other teams unwittingly killing your SEO (and revenue)?

By George Nguyen Executives should treat SEO as a company-wide mandate. Here’s why. Please visit Search Engine Land for the full article. Source:: Are other teams unwittingly killing your SEO (and revenue)?       
August 22, 2019

Never go over budget again with this advanced Google Ads Script

By Wesley Parker Here’s an advanced budget tracking script so you can track media spend with alerts when you get close to budget. Please visit Search Engine Land for the full article. Source:: Never go over budget again with this advanced Google Ads Script       
August 21, 2019

Google rolls out maximize conversion value smart bidding strategy

By Ginny Marvin It is now available in all Search campaigns. Please visit Search Engine Land for the full article. Source:: Google rolls out maximize conversion value smart bidding strategy       
August 21, 2019

You can’t opt into or out of mobile-first indexing

By George Nguyen Google’s John Mueller reminds us that one day, there will only be mobile-first indexing. Please visit Search Engine Land for the full article. Source:: You can’t opt into or out of mobile-first indexing       
August 21, 2019

Are we right for fawning over core algorithm updates?

By Mordy Oberstein Every update Google rolls out needs to be discussed on some level but the amount of attention should be relative to its overall impact. Please visit Search Engine Land for the full article. Source:: Are we right for fawning over core algorithm updates?       
August 21, 2019

Traffic from Image’s Swipe to Visit feature now appears in Search Console

By George Nguyen Data is available under the new ‘Amp on Image Results’ search appearance. Please visit Search Engine Land for the full article. Source:: Traffic from Image’s Swipe to Visit feature now appears in Search Console       
August 21, 2019

Video: Greg Gifford discusses Google Posts, Google Q&A and local SEO

By Barry Schwartz Learn more about local SEO from the super passionate and smart Greg Gifford. Please visit Search Engine Land for the full article. Source:: Video: Greg Gifford discusses Google Posts, Google Q&A and local SEO       
August 20, 2019

Google may be having indexing issues again

By Barry Schwartz Is your new content not showing up in Google search? Google may have yet another indexing bug. Please visit Search Engine Land for the full article. Source:: Google may be having indexing issues again       
August 20, 2019

The convergence of data quality to consumer discoverability

By Brian Smith Data cleanliness and accuracy must be a priority for brands because it will affect marketing performance at the local level. Please visit Search Engine Land for the full article. Source:: The convergence of data quality to consumer discoverability       
August 20, 2019

SMX East Super Early Bird Rates Expire Soon

By Search Engine Land Lowest Rates Expire August 24 Please visit Search Engine Land for the full article. Source:: SMX East Super Early Bird Rates Expire Soon       
August 19, 2019

FTC smacks down anti-review ‘non-disparagement clauses’ in form contracts

By Greg Sterling Make sure your contracts don’t have terms that violate the CRFA. Please visit Search Engine Land for the full article. Source:: FTC smacks down anti-review ‘non-disparagement clauses’ in form contracts       
August 19, 2019

Google Ads to remove accelerated ad delivery option next month

By Ginny Marvin Search and Shopping campaigns using accelerated delivery will be switched to standard delivery by October 1. Please visit Search Engine Land for the full article. Source:: Google Ads to remove accelerated ad delivery option next month       
August 19, 2019

Voice assistant usage now at ‘critical mass’ as Google Assistant crowned smartest

By Greg Sterling Google Assistant scored 93%, Siri 83% and Alexa got 80% of answers right in a recent study. Please visit Search Engine Land for the full article. Source:: Voice assistant usage now at ‘critical mass’ as Google Assistant crowned smartest       
August 19, 2019

Why is there so little innovation in local?

By Greg Sterling The alpha and omega of local is now Google. Please visit Search Engine Land for the full article. Source:: Why is there so little innovation in local?       
August 19, 2019

Video: A chat with Greg Sterling, longtime writer on mobile, local and search technology trends for Search Engine Land

By Barry Schwartz Enjoy the chat I had with Greg Sterling about his background as a lawyer and his journey as a search industry expert. Please visit Search Engine Land for the full article. Source:: Video: A chat with Greg Sterling, longtime writer on mobile, local and search technology trends […]
August 16, 2019

Are your Google text ads getting truncated? Here’s what to consider

By Ginny Marvin Cut off expanded text ad headlines and descriptions aren’t new, but you may have noticed it more lately. Please visit Search Engine Land for the full article. Source:: Are your Google text ads getting truncated? Here’s what to consider       
August 16, 2019

Conductor purchase price revealed: $15.8M cash + $97.8M stock

By Greg Sterling The purchase price was less than 2X what Conductor had raised. Please visit Search Engine Land for the full article. Source:: Conductor purchase price revealed: $15.8M cash + $97.8M stock       
August 16, 2019

Google My Business adds bulk review management

By Barry Schwartz You can now save time and find reviews faster with this new Google My Business feature. Please visit Search Engine Land for the full article. Source:: Google My Business adds bulk review management       
August 16, 2019

How one in-house SEO team is taking on industry incumbents

By George Nguyen A look at HomeToGo’s Search Engine Land Award-winning initiative to gain media coverage and increase organic visibility. Please visit Search Engine Land for the full article. Source:: How one in-house SEO team is taking on industry incumbents       
August 15, 2019

Google doesn’t pass PageRank on nofollow links. Here’s why you still see them in GSC

By George Nguyen Nofollow links will be included in your Link Report. Please visit Search Engine Land for the full article. Source:: Google doesn’t pass PageRank on nofollow links. Here’s why you still see them in GSC       
August 15, 2019

Compare and monitor performance of manual and Smart Bidding strategies with this script

By Daniel Gilbert This script helps you monitor performance to make informed decisions about what’s working in Google Ads. Please visit Search Engine Land for the full article. Source:: Compare and monitor performance of manual and Smart Bidding strategies with this script       
August 14, 2019

Google is aware of sites hosted on another’s subdomain

By George Nguyen It’s improving its systems to recognize such content and treat it accordingly. Please visit Search Engine Land for the full article. Source:: Google is aware of sites hosted on another’s subdomain       
August 14, 2019

Google opens up to fantasy sports ads in the U.S.

By Ginny Marvin The policy change allows fantasy sports services to advertise on properties such as Google Search and YouTube. Please visit Search Engine Land for the full article. Source:: Google opens up to fantasy sports ads in the U.S.       
August 14, 2019

Now, more than 50% of Google searches end without a click to other content, study finds

By George Nguyen Zero-click searches hit an all-time high in June. Please visit Search Engine Land for the full article. Source:: Now, more than 50% of Google searches end without a click to other content, study finds       
August 14, 2019

FTC: Breaking up Google, Facebook to restore competition on the table

By Greg Sterling We’re a long way away from that, but a rhetorical Rubicon has been crossed. Please visit Search Engine Land for the full article. Source:: FTC: Breaking up Google, Facebook to restore competition on the table       
August 14, 2019

Video: Ruth Burr Reedy on human-readable Google ranking signals

By Barry Schwartz Are you focusing in on the wrong thing when it comes to Google algorithms? Please visit Search Engine Land for the full article. Source:: Video: Ruth Burr Reedy on human-readable Google ranking signals       
August 13, 2019

Don’t pay more later. Register for SMX East.

By Lauren Donovan Book your pass by Saturday, August 24 to save up to $900 off on-site rates! Please visit Search Engine Land for the full article. Source:: Don’t pay more later. Register for SMX East.       
August 13, 2019

How to use Amazon advertising’s dynamic bidding feature

By Trevor George Dynamic bidding gives more control of how and where you place your advertisements, enabling you to be more granular with your PPC strategy. Please visit Search Engine Land for the full article. Source:: How to use Amazon advertising’s dynamic bidding feature       
August 12, 2019

Prepare to say goodbye to average position in Google Ads on September 30

By Ginny Marvin Update any scripts, rules and reporting and look to Google’s new position metrics. Please visit Search Engine Land for the full article. Source:: Prepare to say goodbye to average position in Google Ads on September 30