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June 6, 2019

Daily Mail SEO says site lost big after June Google update, asks community for help

By Barry Schwartz The site appears to have been hit hard by the Google’s June core search algorithm update. Please visit Search Engine Land for the full article. Source:: Daily Mail SEO says site lost big after June Google update, asks community for help       
June 6, 2019

Google and Bing talk web spam and penalties

By Barry Schwartz How Bing and Google do algorithm updates to improve their search results and how to deal with penalties. Please visit Search Engine Land for the full article. Source:: Google and Bing talk web spam and penalties       
June 5, 2019

Track your ad tests at scale with this advanced AdWords script

By Wesley Parker Here’s a script to allow you to quickly see a topline summary of all split tests running within your account. Please visit Search Engine Land for the full article. Source:: Track your ad tests at scale with this advanced AdWords script       
June 5, 2019

Here’s to Barry Schwartz and Greg Sterling, heroes of the search community

By Henry Powderly On Tuesday, we honored them both with Outstanding Community Service Awards at the 5th annual Search Engine Land Awards. Please visit Search Engine Land for the full article. Source:: Here’s to Barry Schwartz and Greg Sterling, heroes of the search community       
June 5, 2019

Early data around the Google June 2019 core update shows some winners, losers

By Barry Schwartz This Google update that began rolling out on Monday seems like it was pretty big and the scary part, it isn’t done rolling out yet. Please visit Search Engine Land for the full article. Source:: Early data around the Google June 2019 core update shows some winners, […]
June 4, 2019

Meet the winners of the 2019 Search Engine Land Awards

By Henry Powderly Agencies, teams, personalities and a couple of the industries most cherished community leaders honored for stellar work and the examples they set for the industry. Please visit Search Engine Land for the full article. Source:: Meet the winners of the 2019 Search Engine Land Awards       
June 4, 2019

The Periodic Table of SEO Factors gets major overhaul for 2019

By Henry Powderly The new version features updated weightings, new elements, emerging verticals and some nasty toxins to avoid at all costs. Get it now. Please visit Search Engine Land for the full article. Source:: The Periodic Table of SEO Factors gets major overhaul for 2019       
June 4, 2019

Google algorithms are not Google penalties

By Kaspar Szymanski They both determine how websites rank but it’s important to understand the differences before they can be influenced in a meaningful way. Please visit Search Engine Land for the full article. Source:: Google algorithms are not Google penalties       
June 4, 2019

Apple Maps refresh: Better data, more detail and a new ‘street view’

By Greg Sterling New basemap data and 3D imagery power new ‘Look Around’ feature. Please visit Search Engine Land for the full article. Source:: Apple Maps refresh: Better data, more detail and a new ‘street view’       
June 4, 2019

Local Inventory ads rolling out of beta in Microsoft Advertising

By Ginny Marvin Show ads when relevant products are in-stock nearby. Please visit Search Engine Land for the full article. Source:: Local Inventory ads rolling out of beta in Microsoft Advertising       
June 3, 2019

The North Face gets a thumbs down from SEO community after manipulating Google image search results

By Amy Gesenhues The North Face’s agency Leo Burnett Tailor Made covertly updated Wikipedia images to make sure the brand appeared at the top of Google image search results. Please visit Search Engine Land for the full article. Source:: The North Face gets a thumbs down from SEO community after […]
June 3, 2019

Google begins rolling out June 2019 core update

By Barry Schwartz Google has launched the June 2019 algorithm update, as it warned on Sunday. Please visit Search Engine Land for the full article. Source:: Google begins rolling out June 2019 core update       
June 3, 2019

Answers to common questions about YouTube Ads

By Joe Martinez Here are some tips on how to structure your video campaigns, measure performance and get in front of the right audience. Please visit Search Engine Land for the full article. Source:: Answers to common questions about YouTube Ads       
June 3, 2019

Google adds Googlebot desktop vs. mobile selector for Rich Results test

By Barry Schwartz Here is a new way to test to see if your site has issues with Google’s mobile-first indexing. Please visit Search Engine Land for the full article. Source:: Google adds Googlebot desktop vs. mobile selector for Rich Results test       
June 3, 2019

Updated: A visual history of Google ad labeling in search results

By Ginny Marvin A look back at how Google has treated ads in search results, from blue shading to the latest version of today. Please visit Search Engine Land for the full article. Source:: Updated: A visual history of Google ad labeling in search results       
June 2, 2019

Reports: Google, Amazon to face new antitrust inquiries in changed political climate

By Greg Sterling Reportedly the DOJ will investigate Google and the FTC will take on Amazon. Please visit Search Engine Land for the full article. Source:: Reports: Google, Amazon to face new antitrust inquiries in changed political climate       
June 2, 2019

Google pre-announces June 2019 core search algorithm update

By Barry Schwartz Monday, June 3, there will be a confirmed Google algorithm update – keep an eye out. Please visit Search Engine Land for the full article. Source:: Google pre-announces June 2019 core search algorithm update       
May 31, 2019

Google is expanding when it shows ads to ‘people in targeted locations’

By Ginny Marvin The advanced location targeting option update is aimed at reaching commuters — whether they’re at home, work or on the road. Please visit Search Engine Land for the full article. Source:: Google is expanding when it shows ads to ‘people in targeted locations’       
May 31, 2019

PWA: How to avoid partial rendering issues with service workers

By Hamlet Batista When there are issues rendering pages server side to prevent correct rendering, the content can have discrepancies shown to end users (or search bots). Please visit Search Engine Land for the full article. Source:: PWA: How to avoid partial rendering issues with service workers       
May 30, 2019

“Popular dishes” have arrived in Google Maps listings

By George Nguyen Machine learning will match restaurants’ most popular offerings with corresponding reviews. Please visit Search Engine Land for the full article. Source:: “Popular dishes” have arrived in Google Maps listings       
May 30, 2019

Now live: Google 3D images and AR integration in mobile search

By Barry Schwartz Have fun with 3D images in Google search by placing them in your room or office. Please visit Search Engine Land for the full article. Source:: Now live: Google 3D images and AR integration in mobile search       
May 30, 2019

3 conversations to have when testing low volume ad accounts

By Amalia Fowler Testing in low volume ad accounts takes time, and there are three conversations crucial to setting expectations with key stakeholders. Please visit Search Engine Land for the full article. Source:: 3 conversations to have when testing low volume ad accounts       
May 29, 2019

A favicon is worth a thousand keywords

By George Nguyen SEOs predictably unhappy about shrinking distinction between paid and organic mobile search results — and, they’re not wrong. Please visit Search Engine Land for the full article. Source:: A favicon is worth a thousand keywords       
May 29, 2019

Google sunsetting two bidding strategies in June

By Ginny Marvin IF you’re using target outranking share or target search page location bidding, prepare to make a switch next month. Please visit Search Engine Land for the full article. Source:: Google sunsetting two bidding strategies in June       
May 29, 2019

How to run Screaming Frog SEO Spider in the cloud in 2019

By Fili Wiese By utilizing the power of a cloud provider with an open source operating system along with a crawl analysis tool we can create new solutions and take our SEO to the next level. Please visit Search Engine Land for the full article. Source:: How to run Screaming […]
May 29, 2019

20190529 SEL Brief

By Katie Jordan Please visit Search Engine Land for the full article. Source:: 20190529 SEL Brief       
May 28, 2019

Yoast SEO 11.3 lets you add an image of a person to its structured data graph

By George Nguyen In its update notes, Yoast reminds us that sites below WordPress 5.2 may no longer be supported. Please visit Search Engine Land for the full article. Source:: Yoast SEO 11.3 lets you add an image of a person to its structured data graph       
May 28, 2019

Content goals: Links, keywords and conversions

By Andrew Dennis A good understanding of what types of content are linkable will guide your link development strategy. Here’s what you need to know. Please visit Search Engine Land for the full article. Source:: Content goals: Links, keywords and conversions       
May 28, 2019

Bing turns 10: Why it’s been more disruptive than you think

By George Nguyen A look back, and ahead, at Microsoft’s search business. Please visit Search Engine Land for the full article. Source:: Bing turns 10: Why it’s been more disruptive than you think       
May 28, 2019

July 1: New sites will be indexed using Google’s mobile-first indexing

By Barry Schwartz Google to default to mobile-first indexing for new sites. Be sure to build web sites that work well on mobile. Please visit Search Engine Land for the full article. Source:: July 1: New sites will be indexed using Google’s mobile-first indexing       
May 27, 2019

What’s new and crucial in SEM

By Ginny Marvin Veteran search marketers Elizabeth Marsten and Steve Hammer on the latest announcements from Google and why marketers should take Microsoft Advertising seriously. Please visit Search Engine Land for the full article. Source:: What’s new and crucial in SEM       
May 26, 2019

Google has fixed the indexing issue from Thursday night

By Barry Schwartz 2.5 days after Google’s new indexing bug, Google has confirmed the issue was fully resolved today. Please visit Search Engine Land for the full article. Source:: Google has fixed the indexing issue from Thursday night       
May 24, 2019

Google moves hotel pricing chart into the SERP

By Greg Sterling By improving the consumer travel-search experience Google is also going after a larger share of travel-ad spending. Please visit Search Engine Land for the full article. Source:: Google moves hotel pricing chart into the SERP       
May 24, 2019

What clients expect from their PPC agency

By Frederick Vallaeys Keep clients happy with in-person meetings and short, frequent check-ins. It is as critical to a healthy relationship as delivering the numbers they want. Please visit Search Engine Land for the full article. Source:: What clients expect from their PPC agency       
May 23, 2019

Google’s indexing bug is back – new content not being indexed

By Barry Schwartz It’s back, Google isn’t able to index new fresh content right now. Please visit Search Engine Land for the full article. Source:: Google’s indexing bug is back – new content not being indexed       
May 23, 2019

In with the old: Smart ways to repurpose your content for maximum impact

By George Nguyen How to get more out of your existing content in an era of social and multimedia formats. Please visit Search Engine Land for the full article. Source:: In with the old: Smart ways to repurpose your content for maximum impact       
May 23, 2019

Google brings ‘end-to-end’ food ordering to Search, Maps, Google Assistant

By Greg Sterling This is part of a larger effort to own consumer transactions and help users “get things done” on Google. Please visit Search Engine Land for the full article. Source:: Google brings ‘end-to-end’ food ordering to Search, Maps, Google Assistant       
May 23, 2019

How crawl budget has changed in the last 2 years

By Aleh Barysevich Here’s what you need to know about crawl budget and what it all means for your optimization efforts now. Please visit Search Engine Land for the full article. Source:: How crawl budget has changed in the last 2 years       
May 23, 2019

Google’s indexing issue is now resolved – new content being indexed

By Barry Schwartz Google has fixed the issue with getting new and fresh content into their index. Please visit Search Engine Land for the full article. Source:: Google’s indexing issue is now resolved – new content being indexed       
May 22, 2019

Why has paid search been pigeonholed to the bottom of the funnel?

By Josh Dreller To grow your total business impact from SEM you’ll need to invest in upper funnel tactics to drive more consumers into your funnel. Please visit Search Engine Land for the full article. Source:: Why has paid search been pigeonholed to the bottom of the funnel?       
May 22, 2019

Google rolling out mobile search redesign with black “Ad” label, favicons for organic results

By Ginny Marvin The new look brings some branding to the search results, but also preps the results pages for more types of content and actions for users to take right from the search results. Please visit Search Engine Land for the full article. Source:: Google rolling out mobile search […]
May 22, 2019

Google not indexing recent content?

By Barry Schwartz It looks like another Google bug. Good luck finding new content within the hour. Please visit Search Engine Land for the full article. Source:: Google not indexing recent content?