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Beating remarketing addiction and testing for incremental value using Google Analytics

By Andreas Reiffen Trying to kick remarketing ads? Contributor Andreas Reiffen discusses why you may be addicted to them and explains how KPIs directly aligned with business objectives help avoid the vicious cycle that comes from ROAS-based objectives.
Please visit Search Engine Land for the full article.

Please visit Search Engine Land for the full article.

Source:: Beating remarketing addiction and testing for incremental value using Google Analytics