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January 19, 2018

SearchCap: Google AdWords app, SEO success & managing redesigns

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords app, SEO success & managing redesigns appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: […]
January 19, 2018

Wanted: Session ideas for SMX Advanced

By Chris Sherman We want your input to help us plan our upcoming SMX Advanced conference, taking place June 12-13, 2018. Specifically, we’d love to hear from you if you have a great idea for a session that you think should be on the agenda. And if you’re interested in […]
January 19, 2018

Website redesigns: How to retain and improve your SEO

By Marcus Miller Columnist Marcus Miller explains how to make the most of your website redesign so that you not only preserve your SEO efforts but embrace the new opportunities that come with relaunching a site. The post Website redesigns: How to retain and improve your SEO appeared first on […]
January 19, 2018

Search in Pics: A pig visits Google, big teddy bear & a broken Google sign

By Barry Schwartz In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. A pig visits the GooglePlex: Source: Instagram Google […]
January 18, 2018

Google adds keyword functionality to the AdWords app

By Ginny Marvin Advertisers can make more on-the-go changes. The post Google adds keyword functionality to the AdWords app appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Google adds keyword functionality to the AdWords app       
January 18, 2018

SearchCap: Google Home queries, Google My Business video bug & YouTube ad rules

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Home queries, Google My Business video bug & YouTube ad rules appeared first on Search Engine Land. Please visit Search Engine Land for […]
January 18, 2018

Study: 80% of Google Home results come from snippets

By Greg Sterling But they aren’t always the source of answers for Google Home. The post Study: 80% of Google Home results come from snippets appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Study: 80% of Google Home results come from snippets […]
January 18, 2018

3 AdWords features you’re probably underutilizing

By Brett Middleton Columnist Brett Middleton explores three commonly underused AdWords features that can have a big impact on performance: ad variations, Gmail ads and campaign experiments. The post 3 AdWords features you’re probably underutilizing appeared first on Search Engine Land. Please visit Search Engine Land for the full article. […]
January 18, 2018

YouTube sets stricter rules on videos that can carry ads

By Ginny Marvin Advertiser brand safety concerns are driving more changes at YouTube. The post YouTube sets stricter rules on videos that can carry ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: YouTube sets stricter rules on videos that can carry […]
January 17, 2018

SearchCap: Google Speed Update, schema reviews & PPC artificial intelligence

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Speed Update, schema reviews & PPC artificial intelligence appeared first on Search Engine Land. Please visit Search Engine Land for the full article. […]
January 17, 2018

Survey: Smart speaker ownership steals time from smartphones, TV, radio

By Greg Sterling The study suggests there are about 40 million devices in US homes today. The post Survey: Smart speaker ownership steals time from smartphones, TV, radio appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Survey: Smart speaker ownership steals time […]
January 17, 2018

The technology behind AI in PPC

By Frederick Vallaeys Artificial intelligence (AI) has been around for a long time, so why are we only just now exploring its applications for PPC? Columnist Frederick Vallaeys explains the technology, its evolution in recent years, and what’s next for AI in paid search. The post The technology behind AI […]
January 17, 2018

Bizarre review schema implementation spotlights gaps between Google’s guidelines & how rich results really work

By Andrew Shotland Google has made its review markup guidelines fairly clear and has even issued penalties to sites that utilize spammy or misleading structured data markup. But columnist Andrew Shotland points out that many sites are still violating these guidelines, intentionally or unintentionally. The post… Please visit Search Engine […]
January 16, 2018

10 great reasons to book your ticket NOW for SMX West!

By Search Engine Land The largest gathering of the search marketing community is happening March 13-15 in San Jose, California. Search marketers from around the globe are flocking to SMX West for three days of unrivaled training alongside industry experts in a warm, welcoming environment. But that’s not the only […]
January 16, 2018

SearchCap: Google image bug, starting SEO & AdWords keyword matches

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google image bug, starting SEO & AdWords keyword matches appeared first on Search Engine Land. Please visit Search Engine Land for the full article. […]