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July 21, 2017

SearchCap: YouTube redirects, Bing search ad growth & expanded text ads

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: YouTube redirects, Bing search ad growth & expanded text ads appeared first on Search Engine Land. Please visit Search Engine Land for the full […]
July 21, 2017

After Windows 10 bump & Yahoo deal, Microsoft’s search revenue growth looks stagnant

By Ginny Marvin Search ad revenues are growing, but the rate has been slowing. LinkedIn sessions were up more than 20 percent from the prior quarter. The post After Windows 10 bump & Yahoo deal, Microsoft’s search revenue growth looks stagnant appeared first on Search Engine Land. Please visit Search […]
July 21, 2017

How to navigate the somewhat rocky transition to expanded text ads

By Ted Ives Still avoiding the switch to expanded text ads? Columnist Ted Ives has some advice to easing your way into Google’s new AdWords ad format. The post How to navigate the somewhat rocky transition to expanded text ads appeared first on Search Engine Land. Please visit Search Engine […]
July 21, 2017

YouTube using Redirect Method technology to fight terrorist video content in search results

By Amy Gesenhues The new technology will surface playlists with content that aims to disprove extremist video propaganda attached to certain search terms. The post YouTube using Redirect Method technology to fight terrorist video content in search results appeared first on Search Engine Land. Please visit Search Engine Land for […]
July 21, 2017

Search in Pics: Google future London office, teaBOT & interesting ceiling

By Barry Schwartz In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Relaxing spot at Google’s Belgium office: Source: Instagram […]
July 21, 2017

Marshall McLuhan Google doodle pays tribute to ‘The medium is the message’ media theorist

By Amy Gesenhues In his 1962 book “Understanding Media,” McLuhan argued that the way people receive information is more important than the information being received. The post Marshall McLuhan Google doodle pays tribute to ‘The medium is the message’ media theorist appeared first on Search Engine Land. Please visit Search […]
July 20, 2017

It’s time to embrace new strategies for apparel: Broadening tactics through user intent

By Thomas Stern Clothing retailers, listen up! Columnist Thomas Stern explains why apparel brands must evolve their strategies and measurement beyond just conversions. The post It’s time to embrace new strategies for apparel: Broadening tactics through user intent appeared first on Search Engine Land. Please visit Search Engine Land for […]
July 20, 2017

SearchCap: Google Search Analytics for jobs, Google AdWords CTR analysis & retargeting tips

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Search Analytics for jobs, Google AdWords CTR analysis & retargeting tips appeared first on Search Engine Land. Please visit Search Engine Land for […]
July 20, 2017

Study of 4 million Google searches charts the CTR payoff that came from eliminating right-side ads

By Ginny Marvin Click-through rates for ads at the top of desktop results have increased significantly in the year since Google got rid of text ads in the right rail, a new study shows. The post Study of 4 million Google searches charts the CTR payoff that came from eliminating […]
July 20, 2017

How long does reputation management take?

By Chris Silver Smith Columnist Chris Silver Smith discusses the factors that affect the time it takes to clean up online content that damages your name or reputation. The post How long does reputation management take? appeared first on Search Engine Land. Please visit Search Engine Land for the full […]
July 20, 2017

Google Search Analytics report now breaks down job listings & details results

By Barry Schwartz New filters have been added to the search appearance tab in the Google Search Analytics report for job listings. The post Google Search Analytics report now breaks down job listings & details results appeared first on Search Engine Land. Please visit Search Engine Land for the full […]
July 20, 2017

Amazon Prime Day’s surprising effects on Google AdWords performance

By Andy Taylor Columnist Andy Taylor dives into Merkle advertiser performance data to explore the impact of Amazon’s recent Prime Day sale. The post Amazon Prime Day’s surprising effects on Google AdWords performance appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Amazon […]
July 19, 2017

SearchCap: Right to be forgotten, Google Analytics questions & Search Console changes

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Right to be forgotten, Google Analytics questions & Search Console changes appeared first on Search Engine Land. Please visit Search Engine Land for the […]
July 19, 2017

Three ways local businesses can survive the on-demand threat

By Adam Dorfman How worried should brick-and-mortar businesses be about companies like Amazon? Columnist Adam Dorfman weighs in with some thoughts on how local players can stay competitive. The post Three ways local businesses can survive the on-demand threat appeared first on Search Engine Land. Please visit Search Engine Land […]
July 19, 2017

Merkle: Google paid search spend up 23% in Q2, thanks to non-brand text & shopping ads

By Ginny Marvin Google, Bing Ads and Amazon are all seeing growth in shopping ads. The post Merkle: Google paid search spend up 23% in Q2, thanks to non-brand text & shopping ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Merkle: […]