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July 27, 2016

Marketing. Tech. Management. See the MarTech Europe agenda.

By Search Engine Land Personalisation. Predictive technologies. Experimenting at scale. Get the customer experience right and reap great rewards. Botch the implementation by ignoring the organisational/people issues and you’ll miss the window of advantage marketing technologies provide. Don’t miss the window. Attend… Please visit Search Engine Land for the full […]
July 26, 2016

SearchCap: AdWords expanded ads, Google Maps UI changes & More

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords expanded ads, Google Maps UI changes & More appeared first on Search Engine Land. Please visit Search Engine Land for the full article. […]
July 26, 2016

How to use device bid adjustments, straight from Google

By Matt Lawson AdWords will soon have the ability to set bids specific to each device type. Columnist and Googler Matt Lawson explains Google’s official POV about what that means when managing your campaigns. The post How to use device bid adjustments, straight from Google appeared first on Search Engine […]
July 26, 2016

Google expanded text ads are live, and device bidding & responsive ads for native roll out

By Ginny Marvin Standard text ads will no longer be accepted as of October 26. The post Google expanded text ads are live, and device bidding & responsive ads for native roll out appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Google […]
July 25, 2016

SearchCap: Verizon buys Yahoo, Google Maps wifi mode, Google AdWords features

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Verizon buys Yahoo, Google Maps wifi mode, Google AdWords features appeared first on Search Engine Land. Please visit Search Engine Land for the full […]
July 25, 2016

Google’s Smart Bidding will soon include ability to set Target CPA by device in AdWords

By Ginny Marvin Smart Bidding reporting is getting more robust, and the bid automation tool will continue to take more conversion signals into account, says Google. The post Google’s Smart Bidding will soon include ability to set Target CPA by device in AdWords appeared first on Search Engine Land. Please […]
July 25, 2016

Google sunsetting AdWords Converted Clicks in September

By Ginny Marvin The Conversions metric finally takes over for AdWords’ original conversion tracking method. The post Google sunsetting AdWords Converted Clicks in September appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Google sunsetting AdWords Converted Clicks in September       
July 25, 2016

5 annoying AdWords bugs only the pros know

By Todd Saunders AdWords is a great tool, but it’s not perfect! Columnist Todd Saunders documents some common issues, bugs and complaints with the AdWords interface that he’d love to see addressed. The post 5 annoying AdWords bugs only the pros know appeared first on Search Engine Land. Please visit […]
July 25, 2016

After buying Yahoo for nearly $5 billion, Verizon is now in the search business

By Greg Sterling With the acquisition, Verizon now has advertising deals with both Google and Microsoft. The post After buying Yahoo for nearly $5 billion, Verizon is now in the search business appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: After buying […]
July 22, 2016

SearchCap: Pokemon Go, HTTPS & data experiments

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Pokemon Go, HTTPS & data experiments appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: SearchCap: Pokemon […]
July 22, 2016

Is your HTTPS setup causing SEO issues?

By Tony Edward Although Google has stated that sites using HTTPS will be given a minor rankings boost, many websites have experienced losses due to improper implementation. Columnist Tony Edward discusses common issues and how to fix them. The post Is your HTTPS setup causing SEO issues? appeared first on […]
July 22, 2016

Data exploration from: An experiment in trying to predict Google rankings

By JR Oakes Contributor JR Oakes shares a deep dive into 500,000 search results for transactional service industry queries from 200 of the largest cities in America. The post Data exploration from: An experiment in trying to predict Google rankings appeared first on Search Engine Land. Please visit Search Engine […]
July 22, 2016

Pokémon Go, augmented reality and the future of local marketing

By Brian Smith What might the popular new mobile game mean for local marketers? Columnist Brian Smith explores. The post Pokémon Go, augmented reality and the future of local marketing appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Pokémon Go, augmented reality […]
July 22, 2016

Search in Pics: Google ring toss, real Google fiber & framed Google search box

By Barry Schwartz In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. A huge Google Malaysia search box all framed […]
July 21, 2016

SearchCap: Google payday loans, Google Maps edits & more

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google payday loans, Google Maps edits & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: […]