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January 18, 2019

Leveraging Amazon search ads in a time of rapid change

By Ginny Marvin Amazon’s advertising offerings are getting more sophisticated, presenting marketers with new opportunities and complexities. Please visit Search Engine Land for the full article. Source:: Leveraging Amazon search ads in a time of rapid change       
January 18, 2019

SearchCap: Cortana integration efforts & content accessibility

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Source:: SearchCap: Cortana integration efforts & content accessibility       
January 18, 2019

Microsoft seeks more Cortana distribution, deeper integration on Android, iOS

By Greg Sterling We’re heading toward a voice-first world for publishers, retailers and brands. Please visit Search Engine Land for the full article. Source:: Microsoft seeks more Cortana distribution, deeper integration on Android, iOS       
January 18, 2019

How to make your content more accessible to the visually impaired

By Christi Olson Updating alt tags and creating friendly URLs and file names are just a few ways to maximize the accessibility of your organic search presence. Please visit Search Engine Land for the full article. Source:: How to make your content more accessible to the visually impaired       
January 17, 2019

SearchCap: Bing & Yahoo partner, Google News SEO & link ranking study

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Source:: SearchCap: Bing & Yahoo partner, Google News SEO & link ranking study       
January 17, 2019

Google shares tips for success in Google News search results

By Barry Schwartz Get reacquainted with best practices for getting your content in Google News. Please visit Search Engine Land for the full article. Source:: Google shares tips for success in Google News search results       
January 17, 2019

Get proven SEO & SEM tactics – attend SMX in San Jose in 2 weeks

By Search Engine Land 25+ sessions, 40 search marketing experts, thoughtful networking, and more! Please visit Search Engine Land for the full article. Source:: Get proven SEO & SEM tactics – attend SMX in San Jose in 2 weeks       
January 17, 2019

Ad testing in a multi-format world of responsive search ads, three headlines and more

By Ginny Marvin What does ad testing look like when you’ve got responsive search ads, two headline text ads, three headline text ads and multiple descriptions all running in your ad groups. Please visit Search Engine Land for the full article. Source:: Ad testing in a multi-format world of responsive […]
January 17, 2019

Bing Ads will serve all Yahoo search ads in new Microsoft-Verizon Media deal

By Ginny Marvin The extended partnership will make all Yahoo search inventory available through the Bing Ads platform. Bing Ads will continue to serve all AOL search inventory. Please visit Search Engine Land for the full article. Source:: Bing Ads will serve all Yahoo search ads in new Microsoft-Verizon Media […]
January 17, 2019

Get more conversions by deconstructing your PPC ads

By Frederick Vallaeys Columnist Frederick Vallaeys shares a new Google Ads script that will reveal what parts of your ads are worth keeping and which to discard. Please visit Search Engine Land for the full article. Source:: Get more conversions by deconstructing your PPC ads       
January 16, 2019

SearchCap: EU search results preview, Google URL inspection tool update & Bing Ads page feeds

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Source:: SearchCap: EU search results preview, Google URL inspection tool update & Bing Ads page feeds       
January 16, 2019

Google ordered to submit search index to state sponsorship in Russia

By Greg Sterling Google has a 45 percent search market share in Russia, second only to Yandex. Please visit Search Engine Land for the full article. Source:: Google ordered to submit search index to state sponsorship in Russia       
January 16, 2019

Demystifying Google’s guide to clicks, impressions and position in Google Search Console

By Glenn Gabe Here are the answers to the most common questions asked about managing metrics in the Performance reporting in GSC. Please visit Search Engine Land for the full article. Source:: Demystifying Google’s guide to clicks, impressions and position in Google Search Console       
January 16, 2019

Bing Ads launches page feeds for easier Dynamic Search Ads management

By Ginny Marvin Use page feeds to manage URL groupings for auto targets in DSA campaigns. Please visit Search Engine Land for the full article. Source:: Bing Ads launches page feeds for easier Dynamic Search Ads management       
January 16, 2019

Google Search Console’s URL inspection tool adds HTTP response, page resources, JS logs and rendered screenshot

By Barry Schwartz You must check out the upgraded Google URL inspection tool; it really gives you more detailed insights into your pages. Please visit Search Engine Land for the full article. Source:: Google Search Console’s URL inspection tool adds HTTP response, page resources, JS logs and rendered screenshot