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February 21, 2019

Google doc rekindles myth that click-through rate affects rankings

By Barry Schwartz Despite repeatedly saying they do not use click data for search ranking purposes, a fresh document triggers confusion around the topic again. Please visit Search Engine Land for the full article. Source:: Google doc rekindles myth that click-through rate affects rankings       
February 21, 2019

The Dummies Guide to Enterprise Customer Data Platforms

By Digital Marketing Depot Learn to integrate data from all sources, segment a buyer profile, create optimal buyer models, and more. Please visit Search Engine Land for the full article. Source:: The Dummies Guide to Enterprise Customer Data Platforms       
February 21, 2019

SMBs bullish on virtual assistants, think Alexa has biggest marketing potential

By Greg Sterling Don’t focus on the specific numbers, the interesting thing is the sentiment. Please visit Search Engine Land for the full article. Source:: SMBs bullish on virtual assistants, think Alexa has biggest marketing potential       
February 21, 2019

Coveted featured snippet space is more exclusive than you think, study shows

By Barry Schwartz A new study on featured snippets in Google shows you how competitive this search real estate can be. Please visit Search Engine Land for the full article. Source:: Coveted featured snippet space is more exclusive than you think, study shows       
February 21, 2019

Google My Business messaging problems continue

By Joy Hawkins When messaging is set up in the GMB app, it doesn’t work for listings that belong to location groups in the dashboard. Please visit Search Engine Land for the full article. Source:: Google My Business messaging problems continue       
February 21, 2019

Google Search Console sending alerts for big ranking, traffic drops

By Barry Schwartz Google is sending out a new type of alert from Google Search Console. Please visit Search Engine Land for the full article. Source:: Google Search Console sending alerts for big ranking, traffic drops       
February 20, 2019

Bing’s holistic view of search on display at SMX West

By Eric Enge Bing’s keynote at the San Jose event took a closer look at search integration for internal documents and how intelligent image search will expand. Please visit Search Engine Land for the full article. Source:: Bing’s holistic view of search on display at SMX West       
February 20, 2019

Advertisers can now view Google mobile speed scores for more landing pages

By Robin Kurzer Google Ads tweaked its mobile speed score algorithm to reduce the number of ad clicks needed to generate a result. Please visit Search Engine Land for the full article. Source:: Advertisers can now view Google mobile speed scores for more landing pages       
February 20, 2019

Advanced YouTube tactics: Create custom audiences to pursue, and watch that fine print

By Amanda Farley In this SMX West session, Joe Martinez shared YouTube ad tactics and advice about targeting: Be leery of default settings and avoid copy and paste campaigns. Please visit Search Engine Land for the full article. Source:: Advanced YouTube tactics: Create custom audiences to pursue, and watch that […]
February 20, 2019

How lucrative is local search?

By Jamie Pitman A new report finds that while junior SEOs spend the most time on day-to-day SEO, senior staff need to keep their skills sharp so their agencies and businesses run successfully. Please visit Search Engine Land for the full article. Source:: How lucrative is local search?       
February 19, 2019

2019 Martech Trends You Need To Know

By Digital Marketing Depot Live Webinar: Thursday, February 28, at 1:00 PM ET (10:00 AM PT) Please visit Search Engine Land for the full article. Source:: 2019 Martech Trends You Need To Know       
February 19, 2019

Want to speak at SMX Advanced? Here’s how

By Chris Sherman The agenda for our upcoming SMX Advanced show is live and we’ve opened up our speaking pitch form for select sessions of the show. Please visit Search Engine Land for the full article. Source:: Want to speak at SMX Advanced? Here’s how       
February 19, 2019

Google may use different ranking weights for YMYL-type queries

By Barry Schwartz The ranking algorithm changes for different types of queries done on search, the company confirms in its new report on how it fights disinformation. Please visit Search Engine Land for the full article. Source:: Google may use different ranking weights for YMYL-type queries       
February 19, 2019

Google Actions vs. Alexa Skills is the next big App Store battle

By Greg Sterling There are thousands of Skills and Actions but very few people are using them. Please visit Search Engine Land for the full article. Source:: Google Actions vs. Alexa Skills is the next big App Store battle       
February 19, 2019

Personalizing customer experiences at scale

By Sponsored Content: IBM Watson Marketing How human creativity and AI-based automation make a winning combination Please visit Search Engine Land for the full article. Source:: Personalizing customer experiences at scale