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May 17, 2019

Google updates Search Quality Evaluator Guidelines

By George Nguyen The updates add guidelines on content expertise and interstitial pages, while lumping “E-A-T” in with “Page Quality.” Please visit Search Engine Land for the full article. Source:: Google updates Search Quality Evaluator Guidelines       
May 17, 2019

Conductor adds audience demographics and social media analytics to Searchlight platform

By George Nguyen Multi-channel analytics are also available in a closed beta. Please visit Search Engine Land for the full article. Source:: Conductor adds audience demographics and social media analytics to Searchlight platform       
May 17, 2019

Google Ads unveils several fine-tuning controls for bidding strategies

By Ginny Marvin Campaign-level conversions and a new smart bidding strategy are among the new features. Please visit Search Engine Land for the full article. Source:: Google Ads unveils several fine-tuning controls for bidding strategies       
May 17, 2019

Google says image search referrals will not get new source URL (but forgets to tell us)

By Barry Schwartz The company teases publishers with more traffic data and then retracts that offer. Please visit Search Engine Land for the full article. Source:: Google says image search referrals will not get new source URL (but forgets to tell us)       
May 17, 2019

Nextdoor emerges as a location marketing destination

By Adam Dorfman Claiming pages and managing your reputation with customer ratings and reviews on this hyperlocal platform calls for a closer look from local business. Please visit Search Engine Land for the full article. Source:: Nextdoor emerges as a location marketing destination       
May 16, 2019

Microsoft goes open source with one of its Bing algorithms

By George Nguyen Microsoft’s Space Partition Tree and Graph algorithm enables developers to apply vector search to traditional, audio and visual queries. Please visit Search Engine Land for the full article. Source:: Microsoft goes open source with one of its Bing algorithms       
May 16, 2019

Mobile, desktop search traffic split may have stabilized at roughly 60% – 40%

By Greg Sterling Hitwise found an average of 61.3% of searches across key categories were initiated on mobile devices. Please visit Search Engine Land for the full article. Source:: Mobile, desktop search traffic split may have stabilized at roughly 60% – 40%       
May 15, 2019

Yoast SEO 11.2 lets webmasters tailor their schema output

By George Nguyen New filters facilitate adding or removing from the schema graph. Please visit Search Engine Land for the full article. Source:: Yoast SEO 11.2 lets webmasters tailor their schema output       
May 15, 2019

The big picture from Google Marketing Live: With multi-channel campaigns, Google aims to own the funnel

By Ginny Marvin The company introduced new and expanded ad surfaces for campaigns that run across multiple channels, and Search becomes a spoke in the wheel. Please visit Search Engine Land for the full article. Source:: The big picture from Google Marketing Live: With multi-channel campaigns, Google aims to own […]
May 15, 2019

“Trips” consolidates Google’s travel offerings

By George Nguyen Enables advertisers and marketers to reach travelers on desktop and mobile. Please visit Search Engine Land for the full article. Source:: “Trips” consolidates Google’s travel offerings       
May 15, 2019

3 ad copy mistakes keeping you from paid search success

By Jacob Baadsgaard Although Google provides data on keywords, bids and other aspects of your paid search campaigns, it tends to leave us hanging when it comes to ad copy. Please visit Search Engine Land for the full article. Source:: 3 ad copy mistakes keeping you from paid search success […]
May 14, 2019

Performance Planner now live in Google Ads: Shows predicted impact of campaign changes on conversions, clicks, more

By Ginny Marvin Forecasts are calculated using historical campaign and auction data. Please visit Search Engine Land for the full article. Source:: Performance Planner now live in Google Ads: Shows predicted impact of campaign changes on conversions, clicks, more       
May 14, 2019

Google says no core update or infrastructure changes have occurred despite chatter

By Barry Schwartz The company says the rumors are not legit – there was no major update to Google search recently. Please visit Search Engine Land for the full article. Source:: Google says no core update or infrastructure changes have occurred despite chatter       
May 14, 2019

Google brings personalized Shopping, local inventory and better checkout to U.S.

By Greg Sterling The redesign and new features aim to lure shoppers away from Amazon. Please visit Search Engine Land for the full article. Source:: Google brings personalized Shopping, local inventory and better checkout to U.S.       
May 14, 2019

Welcome to the Golden Age of competitive research

By Amanda Farley One of the largest opportunities we have as PPC marketers is to seize the moment when competitors have stopped paying attention. Please visit Search Engine Land for the full article. Source:: Welcome to the Golden Age of competitive research