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October 20, 2017

SearchCap: AdWords parallel tracking, Google Attribution & local search updates

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords parallel tracking, Google Attribution & local search updates appeared first on Search Engine Land. Please visit Search Engine Land for the full article. […]
October 20, 2017

10 ways to generate links with online influencers

By Kevin Rowe Columnist Kevin Rowe shares tips on working with online influencers to boost your brand’s link profile, its brand visibility and traffic to your site. The post 10 ways to generate links with online influencers appeared first on Search Engine Land. Please visit Search Engine Land for the […]
October 20, 2017

A brief history of Google’s most important local search updates

By Brian Smith How has Google’s local search changed throughout the years? Columnist Brian Smith shares a timeline of events and their impact on brick-and-mortar businesses. The post A brief history of Google’s most important local search updates appeared first on Search Engine Land. Please visit Search Engine Land for […]
October 20, 2017

Google expanding Attribution beta to hundreds more advertisers

By Greg Finn Google’s anticipated multi-channel attribution product is rolling out to more advertisers. The post Google expanding Attribution beta to hundreds more advertisers appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Google expanding Attribution beta to hundreds more advertisers       
October 19, 2017

Accelerated Mobile Pages (AMP) conquer the competition for shoe retailer

By Damian Rollison Accelerated Mobile Pages aren’t just for publishers! Contributor Damian Rollison presents an a case study showing improved performance for local pages after implementing AMP. The post Accelerated Mobile Pages (AMP) conquer the competition for shoe retailer appeared first on Search Engine Land. Please visit Search Engine Land […]
October 19, 2017

Google AdWords to roll out ‘parallel tracking’ to speed up mobile landing page delivery

By Ginny Marvin Third-party tracking platforms will need to make changes to accommodate the new tracking method. The post Google AdWords to roll out ‘parallel tracking’ to speed up mobile landing page delivery appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Google […]
October 19, 2017

Salesforce’s Einstein boosts search in its Commerce Cloud

By Barry Levine The new features make it easier for online retailers to tailor site search to their visitors. The post Salesforce’s Einstein boosts search in its Commerce Cloud appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Salesforce’s Einstein boosts search in […]
October 19, 2017

S. Chandrasekhar Google doodle honors astrophysicist who won a Nobel Prize for his study of the stars

By Amy Gesenhues Chandrasekhar’s work led to The Chandrasekhar Limit, explaining how a star’s mass will result in a “white dwarf” star, a black hole or a supernova. The post S. Chandrasekhar Google doodle honors astrophysicist who won a Nobel Prize for his study of the stars appeared first on […]
October 19, 2017

New campaigns Overview tab rolling out in Bing Ads accounts

By Ginny Marvin Offering a high-level, customizable view of advertiser accounts The post New campaigns Overview tab rolling out in Bing Ads accounts appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: New campaigns Overview tab rolling out in Bing Ads accounts       
October 19, 2017

Getting the most out of Google’s new sitelinks

By Matt Lawson Google updated the look of ad extensions back in August. Columnist and Googler Matt Lawson runs down how you can take full advantage of that refreshed look. The post Getting the most out of Google’s new sitelinks appeared first on Search Engine Land. Please visit Search Engine […]
October 18, 2017

Search community mourns loss of veteran link builder Eric Ward

By Michelle Robbins Eric Ward, also known as “Link Moses,” passed away on Monday, October 16, 2017. He was 58 years young. Eric was the first person in the industry that I met who identified himself as a ‘link builder’ and he gave the first comprehensive presentation I ever saw […]
October 18, 2017

SearchCap: Penalty guide, Google Tag Manager scrolls & faster images

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Penalty guide, Google Tag Manager scrolls & faster images appeared first on Search Engine Land. Please visit Search Engine Land for the full article. […]
October 18, 2017

Our ‘Ultimate Guide to Google Penalties’ launches today

By Michelle Robbins Google penalty notifications – and how to respond to them – continue to be confounding issues for SEOs. Our new guide provides answers and guidance. The post Our ‘Ultimate Guide to Google Penalties’ launches today appeared first on Search Engine Land. Please visit Search Engine Land for […]
October 18, 2017

How blockchain will impact search marketing

By Tony Edward Maybe you’ve heard of blockchain, but why should you care? Contributor Tony Edward describes the dramatic impact the technology could have on digital marketing and advertising. The post How blockchain will impact search marketing appeared first on Search Engine Land. Please visit Search Engine Land for the […]
October 17, 2017

SearchCap: Bing ads account linking, scary SEO & duplicate content

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing ads account linking, scary SEO & duplicate content appeared first on Search Engine Land. Please visit Search Engine Land for the full article. […]