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July 26, 2017

[Updated] 7+ features you’ll only find in the new AdWords interface

By Ginny Marvin Advertisers getting used to working in the new UI will find some bonus capabilities. The post [Updated] 7+ features you’ll only find in the new AdWords interface appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: [Updated] 7+ features you’ll […]
July 26, 2017

SearchCap: Google Instant dies, AdWords call bids & Google legal issues

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Instant dies, AdWords call bids & Google legal issues appeared first on Search Engine Land. Please visit Search Engine Land for the full […]
July 26, 2017

Google has explained how you can remove your AMP content from Google search

By Barry Schwartz Not that Google wants you to take these steps, but if you really wanted to drop supporting AMP on your site, here is how to do that. The post Google has explained how you can remove your AMP content from Google search appeared first on Search Engine […]
July 26, 2017

How to test (and perfect) nearly everything in PPC

By Andreas Reiffen Columnist Andreas Reiffen adapts his talk from SMX London 2017 into a handy “how-to” for search marketers looking to improve ad performance through testing. The post How to test (and perfect) nearly everything in PPC appeared first on Search Engine Land. Please visit Search Engine Land for […]
July 26, 2017

Google intros new call bid adjustments in AdWords

By Ginny Marvin The new “interaction” option can be used to adjust bids to get call extensions to show more or less often in mobile search ads. The post Google intros new call bid adjustments in AdWords appeared first on Search Engine Land. Please visit Search Engine Land for the […]
July 26, 2017

Google has dropped Google Instant Search

By Barry Schwartz Several years after Google launched Google Instant, they are killing the default search feature to bring search more inline with mobile devices. The post Google has dropped Google Instant Search appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Google […]
July 25, 2017

Google fighting local battles over global control of its index in Canada, France

By Greg Sterling Regulators and courts seek to assert authority over global search results rather than limit decisions to their own countries. The post Google fighting local battles over global control of its index in Canada, France appeared first on Search Engine Land. Please visit Search Engine Land for the […]
July 25, 2017

SearchCap: Google autoplay videos, SOS alerts, Sitelinks update & GOOG earnings

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google autoplay videos, SOS alerts, Sitelinks update & GOOG earnings appeared first on Search Engine Land. Please visit Search Engine Land for the full […]
July 25, 2017

Google adds new SOS Alerts to search and Maps as part of its crisis response features

By Amy Gesenhues For search, the alerts will display at the top of results related to the incident or crisis location. In maps, there will be a tappable card with relevant details. The post Google adds new SOS Alerts to search and Maps as part of its crisis response features […]
July 25, 2017

Meet the fake news of the online marketing world (that Google loves!): Review sites

By David Rodnitzky Move over, fake news. Columnist David Rodnitzky takes a look at fake facts about online marketing vendors and why Google’s SEO algorithm isn’t separating the fake review sites from the real ones. The post Meet the fake news of the online marketing world (that Google loves!): Review […]
July 25, 2017

The psychology of search: Unleashing the power of connection

By Ryan Shelley There are many factors that contribute to high search engine rankings, but columnist Ryan Shelley argues that we often overlook the most important one: the user experience. The post The psychology of search: Unleashing the power of connection appeared first on Search Engine Land. Please visit Search […]
July 25, 2017

Google adds vacation rentals filter to hotel search results

By Barry Schwartz Now filter your hotel searches in Google for vacation rentals directly in web or hotel search results. The post Google adds vacation rentals filter to hotel search results appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Google adds vacation […]
July 24, 2017

Alphabet (GOOG) reports big revenue gains but EU fine takes a bite from earnings and income

By Greg Sterling Aggregate paid clicks were up 52 percent but CPCs were down 23 percent. The post Alphabet (GOOG) reports big revenue gains but EU fine takes a bite from earnings and income appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: […]
July 24, 2017

Google confirms testing auto-play videos in the search results

By Barry Schwartz Google is running a small experiment where videos automatically play in the knowledge panel. While it’s a surprising move by Google, the test does not mean auto-play will be rolled out to everyone. The post Google confirms testing auto-play videos in the search results appeared first on […]
July 24, 2017

Google CEO Sundar Pichai joins Alphabet board

By Greg Sterling During his tenure, Google’s stock has increased from roughly $650 to $995. The post Google CEO Sundar Pichai joins Alphabet board appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Google CEO Sundar Pichai joins Alphabet board