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March 23, 2017

SearchCap: Google Fred confirmation, mobile-first index status & future of search

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Fred confirmation, mobile-first index status & future of search appeared first on Search Engine Land. Please visit Search Engine Land for the full […]
March 23, 2017

Google: Our search leads won’t let us talk about the Fred update

By Barry Schwartz Gary Illyes from Google said the techniques Fred went after specifically are mentioned in their webmaster guidelines. The post Google: Our search leads won’t let us talk about the Fred update appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: […]
March 23, 2017

How much is a happy customer worth?

By Digital Marketing Depot In today’s highly analytical marketing world, is it really possible to place a value on customer happiness? Well, yes. And that’s just what we’re going to cover in our upcoming webinar, “The Value of a Happy Customer: Action steps to a great customer experience.” We’ll hear […]
March 23, 2017

Beware these 7 sneaky PPC attribution tricks

By Andrew Goodman You may think you’re hitting your conversion goals, but columnist Andrew Goodman warns that faulty attribution can lead to inaccurate or misleading performance data. The post Beware these 7 sneaky PPC attribution tricks appeared first on Search Engine Land. Please visit Search Engine Land for the full […]
March 23, 2017

An answer box experiment (my journey into known and unknown factors)

By Bill Sebald Many SEOs have sought to obtain placement within a featured snippet or answer box in the search results pages, but how does one achieve that? Contributor Bill Sebald shares his experiment in pursuing the answer box. The post An answer box experiment (my journey into known and […]
March 22, 2017

SearchCap: Google Posts expands, technical audits & site search

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Posts expands, technical audits & site search appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: […]
March 22, 2017

Are technical and content audits still relevant?

By David Freeman SEO audits are very useful in identifying website issues and areas for improvement, but columnist David Freeman believes the way we approach these audits is outdated. The post Are technical and content audits still relevant? appeared first on Search Engine Land. Please visit Search Engine Land for […]
March 22, 2017

3 steps to overcoming site issues that impact performance

By Jim Yu Consumers and search engines alike have high expectations for websites, so unchecked problems and errors can have a big impact on SEO and content performance. Columnist Jim Yu discusses how to find and address these issues. The post 3 steps to overcoming site issues that impact performance… […]
March 22, 2017

Google site search is on the way out. Now what?

By Paul Shapiro With Google sunsetting its site search product, many companies are wondering where to turn for this functionality; columnist Paul Shapiro provides some alternatives. The post Google site search is on the way out. Now what? appeared first on Search Engine Land. Please visit Search Engine Land for […]
March 22, 2017

Google Posts now gives museums, movies, musicians & sports groups dedicated space in search

By Danny Sullivan Program opens in US and Brazil. Expansion is a sign Google no longer sees it as just an experiment. The post Google Posts now gives museums, movies, musicians & sports groups dedicated space in search appeared first on Search Engine Land. Please visit Search Engine Land for […]
March 21, 2017

How to Use Network Data to Turn Bad Inputs into Gold

By Digital Marketing Depot If you think network data means gathering business cards at lunch, you’re in for a surprise. Today’s network data comes from data owners sharing their information to give everyone access to better data than any brand can assemble on its own. Join data experts David M. […]
March 21, 2017

SearchCap: Google search shortcuts, exact match & local entities

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google search shortcuts, exact match & local entities appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: […]
March 21, 2017

SMX West keynote: Google talks about ranking, more in Google Assistant

By Matt McGee Google’s Jason Douglas shares what marketers and developers need to know about Actions on Google. The post SMX West keynote: Google talks about ranking, more in Google Assistant appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: SMX West keynote: […]
March 21, 2017

Google’s new tappable shortcuts eliminate the need to search on mobile

By Amy Gesenhues Rolling out today on Google’s search app and mobile site, the shortcuts offer quick answers on weather, sports & entertainment info. The post Google’s new tappable shortcuts eliminate the need to search on mobile appeared first on Search Engine Land. Please visit Search Engine Land for the […]
March 21, 2017

Seriously, Google, can you just make exact match exact?

By Daniel Gilbert In the wake of Google’s announced changes to exact match, contributor Daniel Gilbert offers a passionate argument against the shift, as well as a script to help advertisers regain control. The post Seriously, Google, can you just make exact match exact? appeared first on Search Engine Land. […]