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May 22, 2015
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What Type of Content Marketer are You?

By Jamie Knowing your basic personality type can help you determine your motivation for writing and where your shortcomings lie. Well-rounded content marketing is more effective and will speak to a wider audience. It’s also useful to evaluate the personalities of each person on your team before putting people together […]
May 22, 2015

SearchCap: Google Maps Apology, Matt Cutts Replaced & App Indexing Data

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Maps Apology, Matt Cutts Replaced & App Indexing Data appeared first on Search Engine Land. Please visit Search Engine Land for the full […]
May 22, 2015

Search In Pics: Google Carnival, Google Now Mug & The Breaker Lab

By Barry Schwartz In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Breaker Lab: Source: Google+ Google Now Mug: […]
May 22, 2015

6 Keys To Getting Local SEO Started On The Right Foot

By Tamar Weinberg For small businesses wondering how to get into local search engine optimization (SEO), contributor Tamar Weinberg has provided this handy beginner’s guide. The post 6 Keys To Getting Local SEO Started On The Right Foot appeared first on Search Engine Land. Please visit Search Engine Land for […]
May 22, 2015

Research Reveals The Distinct Ways Users Search

By Nathan Safran Columnist Nathan Safran shares data and insights from a recent study conducted by Blue Nile Research that may change the way you think about keyword research. The post Research Reveals The Distinct Ways Users Search appeared first on Search Engine Land. Please visit Search Engine Land for […]
May 22, 2015

Google Has New Head Of Web Spam But Won’t Be The “New Matt Cutts”

By Danny Sullivan Google’s outreach to publishers and SEOs will continue to be split among a variety of people rather than being tied to the web spam fighting chief. The post Google Has New Head Of Web Spam But Won’t Be The “New Matt Cutts” appeared first on Search Engine […]
May 22, 2015

Google Search Console Adds Apps Data To Search Analytics & Fetch As Google

By Barry Schwartz Google adds two new features for App Indexing in the Search Console; Search Analytics and Fetch as Google support. The post Google Search Console Adds Apps Data To Search Analytics & Fetch As Google appeared first on Search Engine Land. Please visit Search Engine Land for the […]
May 21, 2015

Google To Implement Googlebomb Fix To Prevent Racist Listings In Google Maps

By Danny Sullivan Crowdsourcing the entire web goes bad with Google Maps, causing many locations to be relevant for slurs and derogatory words. Google promises a fix is on the way. The post Google To Implement Googlebomb Fix To Prevent Racist Listings In Google Maps appeared first on Search Engine […]
May 21, 2015

SearchCap: Bing App Index, Apple Maps Transit, Google Shopping Ads & Nearby Businesses

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing App Index, Apple Maps Transit, Google Shopping Ads & Nearby Businesses appeared first on Search Engine Land. Please visit Search Engine Land for […]
May 21, 2015

Google Adds “Nearby Business” Mobile Ad Format For Location-Related Searches

By Ginny Marvin Up to four paid business listings will display with direction and click-to-call links. The post Google Adds “Nearby Business” Mobile Ad Format For Location-Related Searches appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Google Adds “Nearby Business” Mobile Ad […]
May 21, 2015

SPONSOR MESSAGE: How to Turn One Piece of Content into 100

By Search Engine Land At the core, content repurposing is the act of taking a single piece of content and tailoring it for delivery to multiple channels. Download this white paper from Oracle to learn the fine art of repurposing content for relevancy and reach. The post SPONSOR MESSAGE: How […]
May 21, 2015

Is There Hope For Your Prospective PPC Client Or Campaign? Giving PPC Tactics Essential Support

By Mona Elesseily Many businesses look to paid search to kick-start their online marketing, but columnist Mona Elesseily notes that you need to have the right elements in place before you can launch a PPC initiative. The post Is There Hope For Your Prospective PPC Client Or Campaign? Giving PPC […]
May 21, 2015

Google Launches Shopping Ads For YouTube, Integration With Merchant Center

By Ginny Marvin Retailers can promote related products alongside their YouTube videos. The post Google Launches Shopping Ads For YouTube, Integration With Merchant Center appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Google Launches Shopping Ads For YouTube, Integration With Merchant Center […]
May 21, 2015

Apple Public Transit To Go Live With iOS 9, Also Making Indoor Mapping Push

By Greg Sterling As has been reported several times previously, Apple is getting ready to launch public transit data with iOS 9 according to sources that spoke with 9to5 Mac. It was originally supposed to launch in iOS 8 but apparently was pulled at the last minute. The transit data […]
May 21, 2015

An In-Depth Look At Second-Party Data: Its Uses In Search And Beyond

By Alistair Dent In the third installment of his multi-part series exploring the data landscape, columnist Alistair Dent discusses second-party data and its applications. The post An In-Depth Look At Second-Party Data: Its Uses In Search And Beyond appeared first on Search Engine Land. Please visit Search Engine Land for […]
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