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February 21, 2018

SearchCap: Google mobile-first index expanding, Google reviews spam & Gboard update

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google mobile-first index expanding, Google reviews spam & Gboard update appeared first on Search Engine Land. Please visit Search Engine Land for the full […]
February 21, 2018

Making your first AMP Story: Google’s answer to Snapchat and Instagram

By Paul Shapiro With Google ready to launch AMP Stories soon, Contributor Paul Shapiro shares how to build your own AMP Story and get in front of the latest content trend. The post Making your first AMP Story: Google’s answer to Snapchat and Instagram appeared first on Search Engine Land. […]
February 21, 2018

Google’s growth in online local reviews continues to dominate, but…

By Jamie Pitman Contributor Jamie Pitman shows us why we should keep an eye on TripAdvisor and Facebook when trying to increase online reviews. The post Google’s growth in online local reviews continues to dominate, but… appeared first on Search Engine Land. Please visit Search Engine Land for the full […]
February 21, 2018

Google to move more sites to mobile-first index in coming weeks

By Barry Schwartz Google plans to roll more sites into the mobile-first index in the near future. Are you ready? The post Google to move more sites to mobile-first index in coming weeks appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Google […]
February 20, 2018

SearchCap: Google News meta keywords, Yelp attribution & AdWords scripting

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google News meta keywords, Yelp attribution & AdWords scripting appeared first on Search Engine Land. Please visit Search Engine Land for the full article. […]
February 20, 2018

How to sync your keywords and ad labels with an AdWords Script

By Daniel Gilbert Columnist Daniel Gilbert shares a free script to help solve labeling issues by copying labels within an ad group from ads to keywords or vice versa. The post How to sync your keywords and ad labels with an AdWords Script appeared first on Search Engine Land. Please […]
February 20, 2018

Enterprise SEO and cross-channel performance: Activation and integration

By Jim Yu A strong website is a lifeline for most companies. Contributor Jim Yu recommends using it to push smart SEO content, social agendas and AI first technologies. The post Enterprise SEO and cross-channel performance: Activation and integration appeared first on Search Engine Land. Please visit Search Engine Land […]
February 20, 2018

Yelp tests offline attribution using guest WiFi and email matching

By Greg Sterling The company said that every $1 spent on Yelp ads resulted in a $110 offline return, based on aggregate transaction data. The post Yelp tests offline attribution using guest WiFi and email matching appeared first on Search Engine Land. Please visit Search Engine Land for the full […]
February 20, 2018

Google drops support for meta news keywords tag

By Barry Schwartz After years of telling publishers to use the news meta keyword tag, Google said they stopped supporting it months ago. The post Google drops support for meta news keywords tag appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Google […]
February 19, 2018

SearchCap: Linking law, Google crawl change & map directories

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Linking law, Google crawl change & map directories appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: […]
February 19, 2018

Keyword infringement: Edible Arrangements files $209M trademark suit against Google

By Greg Sterling While use of trademarked keywords has been allowed by courts, this case may be more complicated than it seems on the surface. The post Keyword infringement: Edible Arrangements files $209M trademark suit against Google appeared first on Search Engine Land. Please visit Search Engine Land for the […]
February 19, 2018

International SEO and search trends: How does it all work?

By Marcus Miller Contributor Marcus Miller provides an overview of how to implement an international SEO strategy and suggests what is right for your company will depend on your objectives, budgets and marketplace. The post International SEO and search trends: How does it all work? appeared first on Search Engine… […]
February 19, 2018

Google Chrome extensions bringing back ‘View Image’ & ‘Search by Image’ buttons in Google Image Search

By Barry Schwartz Google killed off some much-loved features in image search. Now here are some Chrome extensions that bring back that functionality. The post Google Chrome extensions bringing back ‘View Image’ & ‘Search by Image’ buttons in Google Image Search appeared first on Search… Please visit Search Engine Land […]
February 16, 2018

NY federal court decision threatens embedding and linking across the web

By Greg Sterling The judge’s decision disregards existing law and if upheld could expose bloggers and publishers to potential copyright lawsuits. The post NY federal court decision threatens embedding and linking across the web appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: […]
February 16, 2018

Community Corner: Spotlight on Search Engine Land Award Winners iCrossing, Merkle Inc. & Todd Silverstein

By Amy Gesenhues An interview series highlighting 2017’s Award winners: A look at the work they accomplished and the results they achieved. The post Community Corner: Spotlight on Search Engine Land Award Winners iCrossing, Merkle Inc. & Todd Silverstein appeared first on Search Engine Land. Please visit Search Engine Land […]