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April 21, 2017

Earth Day Google doodle offers up conservation tips to help save the planet

By Amy Gesenhues Google is using today’s doodle to promote conservation efforts and support the World Wildlife Fund, The Ocean Agency, and The Jane Goodall Institute. The post Earth Day Google doodle offers up conservation tips to help save the planet appeared first on Search Engine Land. Please visit Search […]
April 21, 2017

Google Analytics 360 & the Move to Enterprise Analytics

By Digital Marketing Depot As a digital marketer, odds are that you rely on digital analytics as a major part of your toolkit. With its massive adoption in the market, odds are also good that the tool you’re using is Google Analytics. But are you really getting the most out […]
April 21, 2017

Google sets machine learning loose on new ‘Smart’ display campaigns

By Ginny Marvin Automation take over essentially every aspect of this new campaign format. The post Google sets machine learning loose on new ‘Smart’ display campaigns appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Google sets machine learning loose on new ‘Smart’ […]
April 21, 2017

How to add schema markup to your site using Google Tag Manager

By Bryan Stenslokken Want to add structured data markup to your site, but don’t have the access or the coding skills? No need to worry! Columnist Bryan Stenslokken shows you how to do this with Google Tag Manager in nine easy steps. The post How to add schema markup to […]
April 21, 2017

Images: Your easiest page speed win

By Kristine Schachinger Page speed is important for both rankings and user experience, yet columnist Kristine Schachinger notes that many companies are missing an easy opportunity to improve in this area: image optimization. The post Images: Your easiest page speed win appeared first on Search Engine Land. Please visit Search […]
April 21, 2017

Search in Pics: Original Googlers, Google farm room & room taken over by flowers

By Barry Schwartz In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google room taken over by flowers and leaves: […]
April 20, 2017

SearchCap: Google Home users, Apple expands search ads & Google suggested video clips

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Home users, Apple expands search ads & Google suggested video clips appeared first on Search Engine Land. Please visit Search Engine Land for […]
April 20, 2017

2017 SEM growth hacks: Monster growth from brand protection

By Lori Weiman Are your competitors bidding on your branded terms and driving up your CPCs? If so, what can you do? In part 1 of her multi-part series on brand protection, columnist Lori Weiman provides some advice on how to make your brand terms work for you, even when […]
April 20, 2017

SEO & intelligent content: Discovery, connection and improved performance

By Jim Yu Jim Yu explains how search data can be used to better understand your customers, allowing you to create targeted, “intelligent” content that will really move the needle. The post SEO & intelligent content: Discovery, connection and improved performance appeared first on Search Engine Land. Please visit Search […]
April 20, 2017

Google tests ‘suggested clip’ in search results where video jumps directly to the answer

By Barry Schwartz Google wants to help you skip video introductions when searching for “how to” queries and jump you directly to the answer in the video. The post Google tests ‘suggested clip’ in search results where video jumps directly to the answer appeared first on Search Engine Land. Please […]
April 20, 2017

Preparing for local reach in a ‘post-rank’ world, Part 2: Create content for local research

By Megan Hannay Columnist Megan Hannay takes a look at why big brands need to create in-depth local content to boost local reach, even in a world of “instant answers.” The post Preparing for local reach in a ‘post-rank’ world, Part 2: Create content for local research appeared first on […]
April 19, 2017

Apple expanding successful Search Ads to three new English-speaking markets

By Greg Sterling Ads will begin serving in the UK, Australia and New Zealand on April 25. The post Apple expanding successful Search Ads to three new English-speaking markets appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Apple expanding successful Search Ads […]
April 19, 2017

SearchCap: Google webspam report, Bing Ads Editor update & Ripoff report in Google

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google webspam report, Bing Ads Editor update & Ripoff report in Google appeared first on Search Engine Land. Please visit Search Engine Land for […]
April 19, 2017

Bing Ads Editor gets Review Extension support, better keyword import & more

By Greg Finn New changes to Bing Ads Editor enhance the keyword import process, add support for Review Extensions and save advertisers a step when creating remarketing audiences. The post Bing Ads Editor gets Review Extension support, better keyword import & more appeared first on Search Engine Land. Please visit […]
April 19, 2017

Ripoff Report is apparently subverting Google take-downs

By Chris Silver Smith Previously de-indexed Ripoff Report pages are reappearing and ranking prominently again in Google. Columnist Chris Silver Smith takes a close look at how the site is eluding Google’s page removal processes and how defamation victims — and Google — can fight back. The post Ripoff Report […]