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June 24, 2019

Google Search Console adds search within markup & copy with tweaking

By Barry Schwartz Check out these two new features in Google Search Console. Please visit Search Engine Land for the full article. Source:: Google Search Console adds search within markup & copy with tweaking       
June 24, 2019

Are Google knowledge panels with attributions on the rise — or not?

By Barry Schwartz It’s not clear, yet, if there’s been any change in the way Google attributes and links to our content. Please visit Search Engine Land for the full article. Source:: Are Google knowledge panels with attributions on the rise — or not?       
June 22, 2019

Millions of fake Google Maps listings hurt real business and consumers

By George Nguyen Google says it is working on it, but is still positioned to profit as local businesses claw back visibility with paid ads. Please visit Search Engine Land for the full article. Source:: Millions of fake Google Maps listings hurt real business and consumers       
June 21, 2019

Automation layering: How PPC pros retain control when automation takes over

By Frederick Vallaeys By replacing the manual work done by the PPC expert with an automation that follows their logic, PPC teams can still have more control over automations created by the ad engines. Please visit Search Engine Land for the full article. Source:: Automation layering: How PPC pros retain […]
June 21, 2019

Google testing carousel of text ads on mobile

By Ginny Marvin The format has proven successful with Shopping ads, but will users swipe through text ads? Please visit Search Engine Land for the full article. Source:: Google testing carousel of text ads on mobile       
June 20, 2019

RSA editing comes to Google Ads app

By Ginny Marvin Negative keyword management is also now available in the app. Please visit Search Engine Land for the full article. Source:: RSA editing comes to Google Ads app       
June 20, 2019

Successful teams attend SMX East

By Lauren Donovan Groups of 3 or more save up to 20% off! Please visit Search Engine Land for the full article. Source:: Successful teams attend SMX East       
June 20, 2019

Google My Business adds more branding tools, introduces searchable @shortnames

By Greg Sterling The top 5% of local businesses in each category will also be eligible for a new “Local Favorite” badge. Please visit Search Engine Land for the full article. Source:: Google My Business adds more branding tools, introduces searchable @shortnames       
June 20, 2019

Google Ads portfolio bid strategy changes: Removing eCPC, average daily budget replacing target spend

By Ginny Marvin The changes will start to take effect in July. Please visit Search Engine Land for the full article. Source:: Google Ads portfolio bid strategy changes: Removing eCPC, average daily budget replacing target spend       
June 20, 2019

Review your website performance because every second matters

By Gilad Maayan Check the usual problem areas – page requests and media file sizes – but be cautious about making changes to site caching. Please visit Search Engine Land for the full article. Source:: Review your website performance because every second matters       
June 19, 2019

Price extensions now supported in Microsoft Advertising Editor

By Ginny Marvin Create and manage price extensions in bulk. Please visit Search Engine Land for the full article. Source:: Price extensions now supported in Microsoft Advertising Editor       
June 19, 2019

49% of all Google searches are no-click, study finds

By George Nguyen However, organic search clicks outnumber paid nearly 12 to 1. Please visit Search Engine Land for the full article. Source:: 49% of all Google searches are no-click, study finds       
June 19, 2019

Moz: Google’s diversity update was pretty minor

By Barry Schwartz According to Moz, Google has some more work to do to make the Google search results more diverse. Please visit Search Engine Land for the full article. Source:: Moz: Google’s diversity update was pretty minor       
June 19, 2019

New edition of SEO success factors reinforces the importance of content

By Damian Rollison A theme that resounded in the SEO community during SMX Advanced in Seattle was that Google wants relevant, differentiated content above all else. Please visit Search Engine Land for the full article. Source:: New edition of SEO success factors reinforces the importance of content       
June 18, 2019

Leaning into SEO as Google shifts from search engine to portal

By George Nguyen How to prepare your company for Google’s new customer journey for search. Please visit Search Engine Land for the full article. Source:: Leaning into SEO as Google shifts from search engine to portal