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March 22, 2017

SearchCap: Google Posts expands, technical audits & site search

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Posts expands, technical audits & site search appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: […]
March 22, 2017

Are technical and content audits still relevant?

By David Freeman SEO audits are very useful in identifying website issues and areas for improvement, but columnist David Freeman believes the way we approach these audits is outdated. The post Are technical and content audits still relevant? appeared first on Search Engine Land. Please visit Search Engine Land for […]
March 22, 2017

3 steps to overcoming site issues that impact performance

By Jim Yu Consumers and search engines alike have high expectations for websites, so unchecked problems and errors can have a big impact on SEO and content performance. Columnist Jim Yu discusses how to find and address these issues. The post 3 steps to overcoming site issues that impact performance… […]
March 22, 2017

Google site search is on the way out. Now what?

By Paul Shapiro With Google sunsetting its site search product, many companies are wondering where to turn for this functionality; columnist Paul Shapiro provides some alternatives. The post Google site search is on the way out. Now what? appeared first on Search Engine Land. Please visit Search Engine Land for […]
March 22, 2017

Google Posts now gives museums, movies, musicians & sports groups dedicated space in search

By Danny Sullivan Program opens in US and Brazil. Expansion is a sign Google no longer sees it as just an experiment. The post Google Posts now gives museums, movies, musicians & sports groups dedicated space in search appeared first on Search Engine Land. Please visit Search Engine Land for […]
March 21, 2017

How to Use Network Data to Turn Bad Inputs into Gold

By Digital Marketing Depot If you think network data means gathering business cards at lunch, you’re in for a surprise. Today’s network data comes from data owners sharing their information to give everyone access to better data than any brand can assemble on its own. Join data experts David M. […]
March 21, 2017

SearchCap: Google search shortcuts, exact match & local entities

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google search shortcuts, exact match & local entities appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: […]
March 21, 2017

SMX West keynote: Google talks about ranking, more in Google Assistant

By Matt McGee Google’s Jason Douglas shares what marketers and developers need to know about Actions on Google. The post SMX West keynote: Google talks about ranking, more in Google Assistant appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: SMX West keynote: […]
March 21, 2017

Google’s new tappable shortcuts eliminate the need to search on mobile

By Amy Gesenhues Rolling out today on Google’s search app and mobile site, the shortcuts offer quick answers on weather, sports & entertainment info. The post Google’s new tappable shortcuts eliminate the need to search on mobile appeared first on Search Engine Land. Please visit Search Engine Land for the […]
March 21, 2017

Seriously, Google, can you just make exact match exact?

By Daniel Gilbert In the wake of Google’s announced changes to exact match, contributor Daniel Gilbert offers a passionate argument against the shift, as well as a script to help advertisers regain control. The post Seriously, Google, can you just make exact match exact? appeared first on Search Engine Land. […]
March 21, 2017

Why and how entities are shaping location marketing

By Adam Dorfman What are entities, and how are they impacting local search marketing? Columnist Adam Dorfman tackles these questions and provides advice to local businesses looking to capitalize on this trend. The post Why and how entities are shaping location marketing appeared first on Search Engine Land. Please visit […]
March 20, 2017

SearchCap: DMOZ officially closes, Google dilutes Exact Match in AdWords & more

By Amy Gesenhues Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: DMOZ officially closes, Google dilutes Exact Match in AdWords & more appeared first on Search Engine Land. Please visit Search Engine Land for the […]
March 20, 2017

Twiggle offers plug-and-play semantic search to online retailers

By Greg Sterling Company says its sophisticated search can be implemented without replacement of existing enterprise search. The post Twiggle offers plug-and-play semantic search to online retailers appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Twiggle offers plug-and-play semantic search to online […]
March 20, 2017

Google thaws (a little) on defamation cases

By Chris Silver Smith Would-be-legal remedies for online reputation issues are still up in the air, explains contributor Chris Silver Smith, arguing that it may be time to amend the applicable legislation. The post Google thaws (a little) on defamation cases appeared first on Search Engine Land. Please visit Search […]
March 20, 2017

SEM account management: How to improve account performance

By Ted Ives In part two of his three-part series on SEM account management, contributor Ted Ives discusses how to keep your PPC campaigns running smoothly and performing well. The post SEM account management: How to improve account performance appeared first on Search Engine Land. Please visit Search Engine Land […]