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August 20, 2018

Google marks 14 years as a public company

By Chris Sherman Today the search giant ranks as the world’s third most valuable company. Please visit Search Engine Land for the full article. Source:: Google marks 14 years as a public company       
August 20, 2018

SearchCap: Google Drive rebrands, visual and voice search, Amazon’s ad opportunities & more

By Debra Mastaler Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Source:: SearchCap: Google Drive rebrands, visual and voice search, Amazon’s ad opportunities & more       
August 20, 2018

[Reminder] Ramp Up Your Amazon Ad Game: 5 tips for success

By Digital Marketing Depot Join us for this live webinar on Thursday, August 23, at 1:00 PM ET (10:00 AM PT). Please visit Search Engine Land for the full article. Source:: [Reminder] Ramp Up Your Amazon Ad Game: 5 tips for success       
August 20, 2018

How Visual and Voice Search Are Revitalizing The Role of SEO

By Jim Yu Contributor Jim Yu outlines how savvy marketers are using voice and visual search to engage more meaningfully with audiences at each stage of their purchase journey. Please visit Search Engine Land for the full article. Source:: How Visual and Voice Search Are Revitalizing The Role of SEO […]
August 20, 2018

Google Drive’s rebrand to Google One includes offers for hotels found in Search

By Ginny Marvin Deals on hotels found in Google Search are spotlighted in the Benefits section of the new Google One app, with plans to add more promotions from Google properties. Please visit Search Engine Land for the full article. Source:: Google Drive’s rebrand to Google One includes offers for […]
August 17, 2018

SearchCap: Old content in Google, CRO tools, missing mobile opportunities & more

By Debra Mastaler Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Source:: SearchCap: Old content in Google, CRO tools, missing mobile opportunities & more       
August 17, 2018

15 questions to ask yourself before publishing a new landing page

By Jacob Baadsgaard Building landing pages? Contributor Jacob Baadsgaard has compiled a tried-and-true list of 15 questions to help guide you in creating and evaluating new landing pages. Please visit Search Engine Land for the full article. Source:: 15 questions to ask yourself before publishing a new landing page       
August 17, 2018

CRO tools to help you boost your SEO efforts

By Stephanie LeVonne Is your site getting a lot of traffic? If yes, great! But your work is not over. Contributor Stephanie LeVonne says it’s time to implement a conversion rate optimization campaign. Here are four tools to help. Please visit Search Engine Land for the full article. Source:: CRO […]
August 17, 2018

Old content still showing up in Google search results? Google might not find that content important

By Barry Schwartz Google explains how crawl rate can be used as confirmation that a page is OK to remove from your website, and thus their index. Please visit Search Engine Land for the full article. Source:: Old content still showing up in Google search results? Google might not find […]
August 16, 2018

SearchCap: It’s all about Google today–political ad transparency report, local packs, featured snippets launched & more

By Debra Mastaler Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Source:: SearchCap: It’s all about Google today–political ad transparency report, local packs, featured snippets launched & more       
August 16, 2018

Google Posts added to local packs for some branded queries

By Barry Schwartz Google Posts normally only show up as an option within a local knowledge panel, but here it is showing up on the local 3-pack. Please visit Search Engine Land for the full article. Source:: Google Posts added to local packs for some branded queries       
August 16, 2018

Live webinar with Scott Brinker: 5,000+ martech tools — where do you start?

By Search Engine Land Join us on Tuesday, August 21, 2018, at 1:00 PM EDT (10:00 AM PDT) Please visit Search Engine Land for the full article. Source:: Live webinar with Scott Brinker: 5,000+ martech tools — where do you start?       
August 15, 2018

Google’s political ad transparency report & library offers more accountability around election ads

By Amy Gesenhues Announced in May, Google’s political ad transparency report and the accompanying political ad library are now available. Please visit Search Engine Land for the full article. Source:: Google’s political ad transparency report & library offers more accountability around election ads       
August 15, 2018

SearchCap: Google Search Console adds features, Amazon advertising, Bing Webmaster Tools & more

By Debra Mastaler Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Source:: SearchCap: Google Search Console adds features, Amazon advertising, Bing Webmaster Tools & more       
August 15, 2018

The ultimate guide to using Bing Webmaster Tools – Part 3

By Christi Olson Bing Chief Evangelist and contributor Christi Olson reviews the Diagnostics & Tools and Security sections in Part 3 of our series on Bing Webmaster Tools. Please visit Search Engine Land for the full article. Source:: The ultimate guide to using Bing Webmaster Tools – Part 3