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May 25, 2017

SearchCap: Google link warning, in-store sales & more SEM

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google link warning, in-store sales & more SEM appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: […]
May 25, 2017

Google warns against misusing links in syndication & large-scale article campaigns

By Danny Sullivan If the primary purpose of distributing content is to gain links, both authors and publishers risk a Google penalty. The post Google warns against misusing links in syndication & large-scale article campaigns appeared first on Search Engine Land. Please visit Search Engine Land for the full article. […]
May 25, 2017

How to compare paid search and organic search without sounding foolish

By Andy Taylor Which search channel is better: paid or organic? Columnist Andy Taylor argues that there is no simple answer to this question, despite what some practitioners may want to believe. The post How to compare paid search and organic search without sounding foolish appeared first on Search Engine […]
May 25, 2017

Quality Score and other leverage points

By Kevin Lee Looking for ways to gain an advantage in paid search? Columnist Kevin Lee has some ideas to increase Quality Score metrics and surpass your competitors. The post Quality Score and other leverage points appeared first on Search Engine Land. Please visit Search Engine Land for the full […]
May 25, 2017

Micro-wins: The true secret to AdWords success

By Jacob Baadsgaard The PPC world is rife with stories of quick wins, hacks and tricks that lead to big gains in paid search performance — but columnist Jacob Baadsgaard notes that the best results with AdWords accounts are often the result of many smaller wins over time. The post […]
May 24, 2017

Google expands offline attribution and launches in-store sales measurement

By Greg Sterling Google is beefing up offline analytics with more store visitation and sales data. The post Google expands offline attribution and launches in-store sales measurement appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Google expands offline attribution and launches in-store […]
May 24, 2017

Mobile Marketing vs. In-Store Sales: Help! What’s the Correlation?

By Digital Marketing Depot Today’s consumers research products on the go, using their smartphones to find and choose at which nearby business to make a purchase or eat a meal. Most visit the store they select on the same day. Yet most marketers can’t – or don’t – optimize their […]
May 24, 2017

SearchCap: AdWords dashboards, new Google hotel reviews & featured snippets report

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords dashboards, new Google hotel reviews & featured snippets report appeared first on Search Engine Land. Please visit Search Engine Land for the full […]
May 24, 2017

Google confirms it’s rolling out new reviews format for hotels

By Barry Schwartz It’s official, Google is rolling out the more graphical user interface for hotel reviews. The post Google confirms it’s rolling out new reviews format for hotels appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Google confirms it’s rolling out […]
May 24, 2017

MarTech is coming! MarTech is coming! To Boston Oct. 2-4

By Scott Brinker Earlier this month, we wrapped up the West Coast edition of MarTech. The conference kicked off with the Stackies, an awards ceremony celebrating exceptional illustrations of marketing technology stacks from companies like Microsoft, Cisco and many more. I also unveiled the 2017 edition of… Please visit Search […]
May 24, 2017

Crafting a successful holistic search approach

By David Freeman Columnist David Freeman believes that integrating paid and organic search into a single holistic search strategy can increase efficiency and help marketers make smarter, more data-driven decisions. The post Crafting a successful holistic search approach appeared first on Search Engine Land. Please visit Search Engine Land for […]
May 24, 2017

New study on featured snippets within Google reveals growth & optimization techniques

By Barry Schwartz Study shows nearly 30% of the Google results have featured snippets. The post New study on featured snippets within Google reveals growth & optimization techniques appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: New study on featured snippets within […]
May 23, 2017

AdWords gets Google Optimize & Google Surveys 360 integrations

By Ginny Marvin Advertisers will be able to create landing page tests down to the keyword level and deploy consumer surveys to remarketing lists. The post AdWords gets Google Optimize & Google Surveys 360 integrations appeared first on Search Engine Land. Please visit Search Engine Land for the full article. […]
May 23, 2017

New RLSA Strategies for Search Marketers

By Digital Marketing Depot Search advertising is quickly becoming personal – as mobile dominates desktop and keywords are only part of the equation. If you’re not using RLSAs – Remarketing Lists for Search Ads – you are missing out on a key opportunity to make highly targeted, personalized ads an […]
May 18, 2017

SearchCap: Offline conversion imports for AdWords, Google My Business updates & more

By Amy Gesenhues Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Offline conversion imports for AdWords, Google My Business updates & more appeared first on Search Engine Land. Please visit Search Engine Land for the […]