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May 26, 2015

SearchCap: Google Local Algorithm Change, Sally Ride Doodle & Link Building

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Local Algorithm Change, Sally Ride Doodle & Link Building appeared first on Search Engine Land. Please visit Search Engine Land for the full […]
May 26, 2015

Why You Should Be Using Google Analytics Smart Lists For Remarketing

By Rebekah Schelfhout Are you using Smart Lists in your remarketing efforts? Columnist Rebekah Schelfhout believes you should consider doing so if you’re not already. The post Why You Should Be Using Google Analytics Smart Lists For Remarketing appeared first on Search Engine Land. Please visit Search Engine Land for […]
May 26, 2015

Why I Never Mine Competitors’ Backlinks

By Julie Joyce Columnist Julie Joyce explains why copying your competitors’ link profile might do more harm than good. The post Why I Never Mine Competitors’ Backlinks appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Why I Never Mine Competitors’ Backlinks       
May 26, 2015

Using Partnerships To Accelerate Content Marketing & Link Building

By Eric Enge So you’ve built great content, but how can you take it to the next level to boost your visibility and attract more links? Columnist Eric Enge recommends partnerships. The post Using Partnerships To Accelerate Content Marketing & Link Building appeared first on Search Engine Land. Please visit […]
May 26, 2015

Google Local Search Results Shifting After Google Maps Bomb Fix?

By Barry Schwartz Google seems to have made an update to their local search ranking factors, where many local SEO experts and reporters are noticing major shifts in the local results. The post Google Local Search Results Shifting After Google Maps Bomb Fix? appeared first on Search Engine Land. Please […]
May 26, 2015

Sally Ride Gets 5 Google Logos On What Would Have Been The Historic Astronaut’s 64th Birthday

By Amy Gesenhues After becoming the first U.S. woman in space, Ride went on to be a writer, educator and founding member of the Sally Ride Science program. The post Sally Ride Gets 5 Google Logos On What Would Have Been The Historic Astronaut’s 64th Birthday appeared first on Search […]
May 25, 2015

The Evolving Role of the Marketing Technologist: Best Practices for Blending Marketing Art and Science- June 9 Webcast

By Search Engine Land The pressure is on today’s digital marketers, as responsibility for investing in the right software to more effectively manage customer data shifts to the marketing organization. It’s not enough anymore to be creative; you need to combine the art of marketing with the science of… Please […]
May 25, 2015

Search: The Best Way To Win An SMB’s Heart

By Wesley Young Columnist Wesley Young notes that, according to recent survey by the Local Search Association, search engine optimization (SEO) is one of the greatest areas of concern for small and medium-sized businesses. The post Search: The Best Way To Win An SMB’s Heart appeared first on Search Engine… […]
May 22, 2015
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What Type of Content Marketer are You?

By Jamie Knowing your basic personality type can help you determine your motivation for writing and where your shortcomings lie. Well-rounded content marketing is more effective and will speak to a wider audience. It’s also useful to evaluate the personalities of each person on your team before putting people together […]
May 22, 2015

SearchCap: Google Maps Apology, Matt Cutts Replaced & App Indexing Data

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Maps Apology, Matt Cutts Replaced & App Indexing Data appeared first on Search Engine Land. Please visit Search Engine Land for the full […]
May 22, 2015

Search In Pics: Google Carnival, Google Now Mug & The Breaker Lab

By Barry Schwartz In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have, and more. Google Breaker Lab: Source: Google+ Google Now Mug: […]
May 22, 2015

6 Keys To Getting Local SEO Started On The Right Foot

By Tamar Weinberg For small businesses wondering how to get into local search engine optimization (SEO), contributor Tamar Weinberg has provided this handy beginner’s guide. The post 6 Keys To Getting Local SEO Started On The Right Foot appeared first on Search Engine Land. Please visit Search Engine Land for […]
May 22, 2015

Research Reveals The Distinct Ways Users Search

By Nathan Safran Columnist Nathan Safran shares data and insights from a recent study conducted by Blue Nile Research that may change the way you think about keyword research. The post Research Reveals The Distinct Ways Users Search appeared first on Search Engine Land. Please visit Search Engine Land for […]
May 22, 2015

Google Has New Head Of Web Spam But Won’t Be The “New Matt Cutts”

By Danny Sullivan Google’s outreach to publishers and SEOs will continue to be split among a variety of people rather than being tied to the web spam fighting chief. The post Google Has New Head Of Web Spam But Won’t Be The “New Matt Cutts” appeared first on Search Engine […]
May 22, 2015

Google Search Console Adds Apps Data To Search Analytics & Fetch As Google

By Barry Schwartz Google adds two new features for App Indexing in the Search Console; Search Analytics and Fetch as Google support. The post Google Search Console Adds Apps Data To Search Analytics & Fetch As Google appeared first on Search Engine Land. Please visit Search Engine Land for the […]
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