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May 16, 2016

PPC skeptics: Are you one of these 6 types?

By Pauline Jakober You may have your reasons for being unsure about paid search advertising, but columnist Pauline Jakober hopes to rid you of your skepticism. The post PPC skeptics: Are you one of these 6 types? appeared first on Search Engine Land. Please visit Search Engine Land for the […]
May 16, 2016

SEO for Gboard? How Google’s new keyboard search for iOS ranks content

By Danny Sullivan There’s a new SERP in town, the search engine results page generated by Gboard. And it’s not just mobile search results reformatted in a horizontal layout. The post SEO for Gboard? How Google’s new keyboard search for iOS ranks content appeared first on Search Engine Land. Please […]
May 13, 2016

SearchCap: Google sitemaps, Gboard ads & Sitelink card ads

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google sitemaps, Gboard ads & Sitelink card ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: […]
May 13, 2016

Google: No “current plans” for ads in Gboard

By Ginny Marvin But, the new iOS keyboard app from Google sure looks like a big new opportunity for mobile search ads. The post Google: No “current plans” for ads in Gboard appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Google: No […]
May 13, 2016

The SEM agency is dying (and what to do about it)

By David Rodnitzky Search engine marketing is an ever-changing field, and columnist David Rodnitzky warns that agencies that fail to adapt will be left out in the cold. The post The SEM agency is dying (and what to do about it) appeared first on Search Engine Land. Please visit Search […]
May 13, 2016

Google testing a carousel of Sitelink cards in search ads

By Ginny Marvin Spotted on mobile, the carousel features individual cards that link to separate landing pages. The post Google testing a carousel of Sitelink cards in search ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Google testing a carousel of […]
May 12, 2016

Report: 2 years in, 75 percent of Right to Be Forgotten asks denied by Google

By Greg Sterling More than 50 percent of requests come from Germany and the UK. The post Report: 2 years in, 75 percent of Right to Be Forgotten asks denied by Google appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Report: 2 […]
May 12, 2016

SearchCap: Google mobile friendly, Search Console update & Bing Ads bans

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google mobile friendly, Search Console update & Bing Ads bans appeared first on Search Engine Land. Please visit Search Engine Land for the full […]
May 12, 2016

SEM ad copy tips that you may find scary

By Brett Middleton Trying new things can sometimes be frightening for paid search marketers, but columnist Brett Middleton argues that leaving your comfort zone is the key to differentiating your brand and obtaining qualified traffic. The post SEM ad copy tips that you may find scary appeared first on Search […]
May 12, 2016

Google Search Console metrics now deeply integrated into Google Analytics

By Barry Schwartz Google Analytics is replacing the Search Engine Optimization report with the Search Console report and adds behavior and conversion metrics into the mix. The post Google Search Console metrics now deeply integrated into Google Analytics appeared first on Search Engine Land. Please visit Search Engine Land for […]
May 12, 2016

Google launches iOS keyboard that lets you search in any app & more

By Barry Schwartz Gboard, a new keyword for iOS was launched today by Google to enable searching directly in your iOS keyboard – without leaving the app. The post Google launches iOS keyboard that lets you search in any app & more appeared first on Search Engine Land. Please visit […]
May 12, 2016

Bing Ads bans ads from third-party tech support services

By Ginny Marvin Citing “serious quality issues,” Microsoft updates the Bing Ads global ad policy to disallow all ads from third-party tech support providers. The post Bing Ads bans ads from third-party tech support services appeared first on Search Engine Land. Please visit Search Engine Land for the full article. […]
May 11, 2016

SearchCap: Google bans payday loan ads, Alexa works with Kayak & More

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google bans payday loan ads, Alexa works with Kayak & More appeared first on Search Engine Land. Please visit Search Engine Land for the […]
May 11, 2016

A script for getting granular AdWords account anomaly alerts

By Frederick Vallaeys Columnist Frederick Vallaeys shares a highly customizable script that can help detect anomalies within an AdWords account, improving upon Google’s Account Anomaly Detector. The post A script for getting granular AdWords account anomaly alerts appeared first on Search Engine Land. Please visit Search Engine Land for the […]
May 11, 2016

Soon, assign whatever attribution model you want for each conversion type in AdWords

By Ginny Marvin Data-driven attribution will be among the models available for high-volume conversion types. The post Soon, assign whatever attribution model you want for each conversion type in AdWords appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Soon, assign whatever attribution […]