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April 19, 2017

SEO & website design: Everything you need to know

By Marcus Miller SEO is important to any business that operates online, but many don’t realize that search engine optimization needs to be built into the web design process — not added in later. Here, columnist Marcus Miller has provided a comprehensive guide to SEO and web design. The post […]
April 19, 2017

Google: We sent 9M web spam messages in 2016, more than double 2015 total

By Barry Schwartz While more messages were sent, Google said they received less than half the 2015 number of user-generated spam reports in 2016. The post Google: We sent 9M web spam messages in 2016, more than double 2015 total appeared first on Search Engine Land. Please visit Search Engine […]
April 19, 2017

4 tips to maximize content marketing performance

By David Freeman Many SEOs are turning to content marketing to replace or supplement their link-building efforts, but consumers think most of this content is clutter. How do you stand out? Columnist David Freeman has some advice. The post 4 tips to maximize content marketing performance appeared first on Search… […]
April 18, 2017

The Secret to Driving Facebook and Display Ad ROI

By Digital Marketing Depot Digital ad spend is now being evaluated and optimized on the basis of online-to-offline impact. And in today’s smartphone world, that means phone calls. Join digital advertising and call conversion experts from Brandmuscle and DialogTech to learn proven strategies that will improve ROI and… Please visit […]
April 18, 2017

SearchCap: New Google Earth, Google Posts & Esther Afua Ocloo Google doodle

By Amy Gesenhues Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: New Google Earth, Google Posts & Esther Afua Ocloo Google doodle appeared first on Search Engine Land. Please visit Search Engine Land for the […]
April 18, 2017

New Google Earth delivers guided tours, 3D images & an ‘I’m feeling lucky’ feature

By Amy Gesenhues It’s currently only available on Chrome and Android, but Google says its latest version of Google Earth will soon roll out on iOS and other browsers. The post New Google Earth delivers guided tours, 3D images & an ‘I’m feeling lucky’ feature appeared first on Search Engine… […]
April 18, 2017

Google Maps Timeline finally comes to iOS

By Matt McGee Feature available on Android and desktop since 2015 hits iOS; Google’s main iOS search app also gets a small update. The post Google Maps Timeline finally comes to iOS appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Google Maps […]
April 18, 2017

Part 2 of 2: How Google learns to guide purchasing decisions

By Dave Davies In a follow-up to his last article, columnist Dave Davies explores a Google patent on guided purchasing, which describes how smartphone behaviors and user data could be used to predict and direct purchase behavior. The post Part 2 of 2: How Google learns to guide purchasing decisions […]
April 18, 2017

Google Posts from NBA, NHL & MLB teams will now appear in Knowledge Panels

By Amy Gesenhues According to Google’s latest update, a quick search will bring up an “all-star lineup of content” from pro sports teams across the US and Canada. The post Google Posts from NBA, NHL & MLB teams will now appear in Knowledge Panels appeared first on Search Engine Land. […]
April 13, 2017

SearchCap: Google AdWords Quality Score metrics, redirects & SEO challenges

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords Quality Score metrics, redirects & SEO challenges appeared first on Search Engine Land. Please visit Search Engine Land for the full article. […]
April 13, 2017

1,000 ways to redirect

By Patrick Stox What’s in a redirect? Columnist Patrick Stox provides a primer on redirects, showing why this critical technical SEO task can often trip up even the most experienced SEO experts. The post 1,000 ways to redirect appeared first on Search Engine Land. Please visit Search Engine Land for […]
April 13, 2017

Are AdWords advertisers about to get a lot more Quality Score reporting metrics?

By Ginny Marvin A short-lived blog post indicates useful changes are coming to help advertisers analyze Quality Scores in their accounts. The post Are AdWords advertisers about to get a lot more Quality Score reporting metrics? appeared first on Search Engine Land. Please visit Search Engine Land for the full […]
April 13, 2017

Your flexible SEO strategy: Creation, execution and measurement in an ever-changing environment

By Janet Driscoll Miller Columnist Janet Driscoll Miller discusses some of the top challenges SEOs are facing today and outlines why an SEO strategy has to be a living document that changes based on search trends and algorithm updates. The post Your flexible SEO strategy: Creation, execution and measurement in […]
April 12, 2017

SearchCap: Website audits, optimizing content for SEO & local search ranking factors

By Amy Gesenhues Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Website audits, optimizing content for SEO & local search ranking factors appeared first on Search Engine Land. Please visit Search Engine Land for the […]
April 12, 2017

Here’s a script to stop ads from showing next to offensive videos

By Frederick Vallaeys Wondering how to avoid embarrassing or controversial video ad placements on YouTube? Frederick Vallaeys shares a script for that. The post Here’s a script to stop ads from showing next to offensive videos appeared first on Search Engine Land. Please visit Search Engine Land for the full […]