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September 18, 2017

The YouTube Ads perk you didn’t know existed

By Todd Saunders Have you heard of YouTube Director Onsite? Columnist Todd Saunders walks you through this relatively new service offering from Google, which provides a low-cost way for businesses to get started with video advertising. The post The YouTube Ads perk you didn’t know existed appeared first on… Please […]
September 18, 2017

5 easy-to-miss SEO mistakes blogs make

By Kristopher Jones Is your content great, but not ranking? Columnist Kristopher Jones shares some of the more common SEO errors bloggers and content marketers make. The post 5 easy-to-miss SEO mistakes blogs make appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: […]
September 18, 2017

Google proposes a new version of ‘rival links’ to remedy shopping search antitrust violation

By Greg Sterling Submission appears similar to its earlier, unsuccessful settlement proposal. The post Google proposes a new version of ‘rival links’ to remedy shopping search antitrust violation appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Google proposes a new version of […]
September 15, 2017

SearchCap: Bing fact checking, Google mobile tips & Bing agency awards

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing fact checking, Google mobile tips & Bing agency awards appeared first on Search Engine Land. Please visit Search Engine Land for the full […]
September 15, 2017

Spark Foundry takes home Bing’s 2017 Agency of the Year & Innovator of the Year awards

By Amy Gesenhues Hosted by the Daily Show’s Trevor Noah, Bing’s 2017 Agency Awards event celebrated “the practice of search” by recognizing key executives and agencies. The post Spark Foundry takes home Bing’s 2017 Agency of the Year & Innovator of the Year awards appeared first on Search Engine Land. […]
September 15, 2017

Competitive analysis: Making your auction insights work for you

By Amy Bishop Columnist Amy Bishop shares tips for identifying actionable takeaways from your AdWords auction insights data. The post Competitive analysis: Making your auction insights work for you appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Competitive analysis: Making your auction […]
September 15, 2017

Bing now officially supports Fact Check label with ClaimReview markup

By Barry Schwartz About a year after Google began showing fact labels in search, Bing has officially begun showing the label in their own search results. The post Bing now officially supports Fact Check label with ClaimReview markup appeared first on Search Engine Land. Please visit Search Engine Land for […]
September 14, 2017

Leading up to the mobile-first index, Google has some advice

By Barry Schwartz Want to take your mobile site from an m-dot to responsive? Here is how Google recommends you do it. The post Leading up to the mobile-first index, Google has some advice appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: […]
September 14, 2017

Amazon vs. search: Why you shouldn’t put too many eggs in one shopping basket

By Purna Virji Where should retail marketers focus most of their time and effort: search or Amazon? Columnist Purna Virji shares data from an analysis of shopper behavior and the findings may surprise you. The post Amazon vs. search: Why you shouldn’t put too many eggs in one shopping basket […]
September 14, 2017

AMP links at large: What’s a publisher to do?

By Barb Palser If you’re a publisher that’s implemented Accelerated Mobile Pages (AMP), you’ve likely seen views on those pages coming from some unexpected sources. Contributor Barb Palser explains how AMP links get shared from a variety of platforms. The post AMP links at large: What’s a publisher to do?… […]
September 14, 2017

The limitations of Google AdWords demographic targeting

By Andy Taylor Proper demographic targeting can improve your search ads’ performance. Unfortunately, as columnist Andy Taylor points out, Google doesn’t always make demographic targeting easy. The post The limitations of Google AdWords demographic targeting appeared first on Search Engine Land. Please visit Search Engine Land for the full article. […]
September 14, 2017

Report: Google beats Amazon for product-search reach, but rival sees greater loyalty

By Greg Sterling 56% of US, UK, German and French shoppers use Amazon as a starting point. The post Report: Google beats Amazon for product-search reach, but rival sees greater loyalty appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Report: Google beats […]
September 13, 2017

SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study

By Amy Gesenhues Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: SEO content audits, a search marketer’s view of Facebook & a link study appeared first on Search Engine Land. Please visit Search Engine Land […]
September 13, 2017

How to conduct an SEO content audit

By Thomas Stern Columnist Thomas Stern shows how a content audit, when done right, can help you assess whether your content is relevant not only to your brand goals and SEO objectives, but also to the customer’s needs. The post How to conduct an SEO content audit appeared first on […]
September 13, 2017

Report: Google ending ‘first click free’ to help publishers boost subscriptions

By Greg Sterling The WSJ pulled out of FCF and saw traffic losses but higher subscription revenue. The post Report: Google ending ‘first click free’ to help publishers boost subscriptions appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Report: Google ending ‘first […]