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February 12, 2019

SearchCap: Google Ads click share, shopping ads & more

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Source:: SearchCap: Google Ads click share, shopping ads & more       
February 11, 2019

Google Ads bringing click share to Search campaign competitive metrics

By Ginny Marvin The rollout of click share can be seen as a follow up to the position metrics Google introduced last fall as average position has become less useful. Please visit Search Engine Land for the full article. Source:: Google Ads bringing click share to Search campaign competitive metrics […]
February 11, 2019

SearchCap: Bing Ads targets, Google AMA & Google Maps AR

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Source:: SearchCap: Bing Ads targets, Google AMA & Google Maps AR       
February 11, 2019

Back to basics: What does ‘long-tail’ keyword really mean?

By Anthony Atkins The definition of long-tail keywords is not synonymous with the number of words typed into the search query, but rather the search volume they produce. Here’s how it works. Please visit Search Engine Land for the full article. Source:: Back to basics: What does ‘long-tail’ keyword really […]
February 11, 2019

Optimizing content for voice search and virtual assistants for a competitive edge

By Damian Rollison Learn from SMX West presenters about specific tactics SEOs can use to create content for voice and how to roll out voice search campaigns. Please visit Search Engine Land for the full article. Source:: Optimizing content for voice search and virtual assistants for a competitive edge       
February 11, 2019

How to choose a location data provider

By Greg Sterling More than 20 questions to ask location-intelligence companies. Please visit Search Engine Land for the full article. Source:: How to choose a location data provider       
February 11, 2019

3 easy internal linking strategies for keywords with different search volumes

By Aleh Barysevich Contributor Aleh Barysevich breaks down three strategies you can use to boost the effectiveness of your internal link building campaigns to fulfill specific SEO-related goals. Please visit Search Engine Land for the full article. Source:: 3 easy internal linking strategies for keywords with different search volumes       
February 8, 2019

SearchCap: Google XML sitemaps, Amazon ads & more

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Source:: SearchCap: Google XML sitemaps, Amazon ads & more       
February 8, 2019

Managing Sitemap XML with Google Search Console

By Detlef Johnson What to look for in Search Console indexing reports, plus learn why and how to create a dynamic Sitemap file. Please visit Search Engine Land for the full article. Source:: Managing Sitemap XML with Google Search Console       
February 7, 2019

Key considerations for achieving success on Amazon

By Ginny Marvin Expert tips for making the most of Amazon’s advertising offerings and factors to manage before you even get started. Please visit Search Engine Land for the full article. Source:: Key considerations for achieving success on Amazon       
February 7, 2019

SearchCap: Google performance reports consolidated, Bing crawler to slow & Google EU test impact

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Source:: SearchCap: Google performance reports consolidated, Bing crawler to slow & Google EU test impact       
February 7, 2019

Reboot your text ads with this toolkit evaluation

By Joe Martinez During SMX West, Sean Murphy and Mark Irvine offered insights and best practices on how to customize ad experiences that work best for you. Please visit Search Engine Land for the full article. Source:: Reboot your text ads with this toolkit evaluation       
February 7, 2019

Google Search Console goes live with new consolidated view

By Barry Schwartz Google made a preview of the consolidated data view live early, go check it out now. Please visit Search Engine Land for the full article. Source:: Google Search Console goes live with new consolidated view       
February 7, 2019

Breaking down the new realities of local search: What we learned at SMX West

By Greg Sterling Experts at the San Jose event explored local rankings, Google Posts and dealing with competitors’ location spoofing. Please visit Search Engine Land for the full article. Source:: Breaking down the new realities of local search: What we learned at SMX West       
February 7, 2019

No surprise: Clicks plummet when images, article info stripped from news results in SERP

By Greg Sterling Google sought to show potential ‘unintended consequences’ of new copyright rules that require fees when content is shown in search results. Please visit Search Engine Land for the full article. Source:: No surprise: Clicks plummet when images, article info stripped from news results in SERP