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May 18, 2017

Now you can schedule offline conversion imports in AdWords

By Ginny Marvin Imports from files can be scheduled daily or weekly. The post Now you can schedule offline conversion imports in AdWords appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Now you can schedule offline conversion imports in AdWords       
May 18, 2017

7 unannounced updates to Google My Business we’ve seen in 2017

By Joy Hawkins Google has been quietly rolling out new features and updates to Google My Business over the last several months, and columnist Joy Hawkins has compiled these underreported changes. The post 7 unannounced updates to Google My Business we’ve seen in 2017 appeared first on Search Engine Land. […]
May 18, 2017

Using search and social to support TV advertising

By Justin Freid Are you investing in TV advertising? Columnist Justin Fried explains how search and social can work in together to help capture consumers activated by your television ads. The post Using search and social to support TV advertising appeared first on Search Engine Land. Please visit Search Engine […]
May 18, 2017

5 strategies to improve your ad copy

By Mona Elesseily Need some ideas to make your search ads really shine? Columnist Mona Elesseily provides tips for improving your ad copy to increase conversions. The post 5 strategies to improve your ad copy appeared first on Search Engine Land. Please visit Search Engine Land for the full article. […]
May 17, 2017

Is it time to consider local marketing automation software?

By Digital Marketing Depot More than half of worldwide searches are now on mobile devices. Today’s consumers research products on the go, zig-zagging across devices from search results to customer reviews and social media. The name of the game for brands is bridging the gap between online or mobile search […]
May 17, 2017

SearchCap: Google I/O news, Google ‘Buy Button’ program & today’s Google doodle

By Amy Gesenhues Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google I/O news, Google ‘Buy Button’ program & today’s Google doodle appeared first on Search Engine Land. Please visit Search Engine Land for the […]
May 17, 2017

Google announces Lens, an AI-powered visual search tool

By Matt McGee At today’s Google I/O 2017 conference keynote, Google introduces a new visual search tool coming to Google Assistant and Google Photos. The post Google announces Lens, an AI-powered visual search tool appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: […]
May 17, 2017

The anatomy of ad copy relevance: The new Google standard

By Jason Puckett Columnist Jason Puckett discusses how today’s most advanced advertisers are implementing sophisticated ad copy at scale across their accounts. The post The anatomy of ad copy relevance: The new Google standard appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: […]
May 17, 2017

2017 SEM growth hacks: Gain monster paid search growth using competitive data

By Lori Weiman How can you use competitive data to improve your paid search campaigns? In Part 2 of her multipart series on SEM growth hacks, columnist Lori Weiman explains how competitive ad monitoring helps marketers make more informed strategic decisions. The post 2017 SEM growth hacks: Gain monster paid… […]
May 17, 2017

Purchases on Google quietly opens beta for requests in US

By Ginny Marvin US merchants can now request access to Google’s “buy button” program. The post Purchases on Google quietly opens beta for requests in US appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Purchases on Google quietly opens beta for requests […]
May 16, 2017

[Reminder] Live webinar: Track, qualify & convert your leads using call and SMS data

By Digital Marketing Depot Voice search now accounts for 20% of queries on Google’s mobile app and Android devices. Inbound call volume is continuing to increase even as messaging apps and chatbots become more popular. Facebook expects 37 billion call conversions by 2019, as social media’s share of mobile calls […]
May 16, 2017

SearchCap: Google assistant on iOS, featured snippets test & Bing trails

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google assistant on iOS, featured snippets test & Bing trails appeared first on Search Engine Land. Please visit Search Engine Land for the full […]
May 16, 2017

35 ways to improve SEO & SEM performance, only at SMX Advanced

By Search Engine Land More than 55 of the world’s most knowledgeable search marketers will present at Search Marketing Expo – SMX Advanced, June 12-14 in Seattle. You’ll learn advanced SEO and SEM tactics they’ve employed to deliver successful campaigns, and what to expect from search marketing in the coming […]
May 16, 2017

Report: Google planning to bring its Assistant to the iPhone

By Greg Sterling Google also expected to announce integration of the Assistant into GE appliances. The post Report: Google planning to bring its Assistant to the iPhone appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Report: Google planning to bring its Assistant […]
May 16, 2017

Here’s a script for copying labels between levels

By Daniel Gilbert Label visibility within AdWords can sometimes be a little confusing, and the ability to copy labels between levels — from the campaign level to the ad level — can be extremely helpful. Luckily, columnist Daniel Gilbert has a script for that. The post Here’s a script for […]