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November 16, 2017

SearchCap: Google AMP requirements, AdWords promotion extensions & smart speakers

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AMP requirements, AdWords promotion extensions & smart speakers appeared first on Search Engine Land. Please visit Search Engine Land for the full article. […]
November 16, 2017

Google rolls out AdWords promotion extensions, custom intent audiences & ad variations for testing

By Ginny Marvin The new features are all available in the new AdWords interface. The post Google rolls out AdWords promotion extensions, custom intent audiences & ad variations for testing appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Google rolls out AdWords […]
November 16, 2017

The final recrawl analysis: A powerful and important last step after implementing large-scale SEO changes

By Glenn Gabe You’ve crawled your client’s site, identified the SEO issues and fixed those issues in staging. Great job! But columnist Glenn Gabe shares why recrawling the site is critical once your SEO changes have been pushed live. The post The final recrawl analysis: A powerful and important last […]
November 16, 2017

Google will require AMP and canonical pages to match as of February 1, 2018

By Greg Sterling Though AMP isn’t a ranking signal, non-compliant pages won’t appear in Top Stories or other AMP-specific slots in search results. The post Google will require AMP and canonical pages to match as of February 1, 2018 appeared first on Search Engine Land. Please visit Search Engine Land […]
November 15, 2017

Google aims to make apps for Google Assistant more functional and discoverable

By Greg Sterling It also enables users to start a task on Google Home and complete it on a smartphone. The post Google aims to make apps for Google Assistant more functional and discoverable appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: […]
November 15, 2017

Google Maps gets brighter UI, new category icons and more color-coding

By Greg Sterling Changes designed to make it easier to find relevant content and destinations. The post Google Maps gets brighter UI, new category icons and more color-coding appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Google Maps gets brighter UI, new […]
November 15, 2017

SearchCap: Google job search, Firefox picks Google & Bing Black Friday

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google job search, Firefox picks Google & Bing Black Friday appeared first on Search Engine Land. Please visit Search Engine Land for the full […]
November 15, 2017

7 Google tips to supercharge your Shopping ads

By Matt Lawson Shopping ads promote your online and local inventory. Columnist and Googler Matt Lawson reveals seven ways to get the most from your campaigns. The post 7 Google tips to supercharge your Shopping ads appeared first on Search Engine Land. Please visit Search Engine Land for the full […]
November 15, 2017

Google adds new features to its job listings search tool released earlier this year

By Amy Gesenhues Salary, location and application details are now included directly in job listing search results. The post Google adds new features to its job listings search tool released earlier this year appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Google […]
November 14, 2017

Mozilla drops Yahoo search for Google with new Firefox Quantum browser release

By Barry Schwartz After a three year partnership with Yahoo, Mozilla has switched their default search provider for Firefox back to Google. The post Mozilla drops Yahoo search for Google with new Firefox Quantum browser release appeared first on Search Engine Land. Please visit Search Engine Land for the full […]
November 14, 2017

Bing launches 2017 Black Friday ads, expands list of delivery services for package-tracking search feature

By Amy Gesenhues Bing also announced new weather and sports-related search updates and a photo contest. The post Bing launches 2017 Black Friday ads, expands list of delivery services for package-tracking search feature appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Bing […]
November 14, 2017

SearchCap: Google product reviews, voice search & SEO changes

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google product reviews, voice search & SEO changes appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: […]
November 14, 2017

SEO in 2018: What’s hot, what’s not?

By Digital Marketing Depot Voice search. AMP pages. Gap analysis. Algorithm updates. Local SEO. SEO is constantly changing, and what worked well last year may not work at all now. With new technologies and new rules constantly evolving, it’s critical to stay on top of the latest developments. In this […]
November 14, 2017

3 case studies of duplicate content consolidation

By Chris Long Columnist Chris Long shares examples of how he addressed duplicate and similar website content to improve organic search performance for his clients. The post 3 case studies of duplicate content consolidation appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: […]
November 14, 2017

Voice search: Content may be king, but context is queen in the new voice-first world

By Michelle Robbins Yext VP of Industry Insights Duane Forrester discusses his new e-book, “How Voice Search Changes Everything,” and what marketers can do to adapt and compete. The post Voice search: Content may be king, but context is queen in the new voice-first world appeared first on Search Engine […]