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February 16, 2018

SearchCap: Google AMP ads, political ad laws & keyword cannibalization

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AMP ads, political ad laws & keyword cannibalization appeared first on Search Engine Land. Please visit Search Engine Land for the full article. […]
February 16, 2018

Invest in a killer PPC campaign by using these smart budget strategies

By Jeff Baum Contributor Jeff Baum discusses how allocating funds and developing smart budgets brings focus to your PPC campaigns and helps make them a success. The post Invest in a killer PPC campaign by using these smart budget strategies appeared first on Search Engine Land. Please visit Search Engine […]
February 16, 2018

What people get wrong about keyword cannibalization

By Patrick Stox Columnist Patrick Stox suggests SEOs should reconsider how they think about keyword cannibalization and look at it as an opportunity, not an issue. The post What people get wrong about keyword cannibalization appeared first on Search Engine Land. Please visit Search Engine Land for the full article. […]
February 16, 2018

Winter Olympics Google doodle for day 8 of the games marks the Lunar New Year

By Amy Gesenhues Google’s Winter Olympics doodle series will include 17 doodles, with a new animated image for each day of competition. The post Winter Olympics Google doodle for day 8 of the games marks the Lunar New Year appeared first on Search Engine Land. Please visit Search Engine Land […]
February 15, 2018

SearchCap: Google Images changes, Google Maps iOS app update & SEO ROI

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Images changes, Google Maps iOS app update & SEO ROI appeared first on Search Engine Land. Please visit Search Engine Land for the […]
February 15, 2018

Google Image Search removes View Image button and Search by Image feature

By Barry Schwartz After making a deal with Getty Images, Google has revamped some of their image search features and user experience. The post Google Image Search removes View Image button and Search by Image feature appeared first on Search Engine Land. Please visit Search Engine Land for the full […]
February 15, 2018

Making website speed and performance part of your SEO routine

By Bobby Lyons Monitoring webpage performance is key to avoiding setbacks when algorithms change. Contributor Bobby Lyons points out ways to adapt everyday SEO activities so a website will thrive regardless of algorithm updates. The post Making website speed and performance part of your SEO routine appeared… Please visit Search […]
February 14, 2018

SearchCap: Google AMP email, link building & PPC teams

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AMP email, link building & PPC teams appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: […]
February 14, 2018

SMX West is coming! Here’s everything you need to know

By Chris Sherman Search Engine Land’s SMX® West is just five weeks away, and it’s shaping up to be an exceptional show. You can expect the quality content, speakers, networking activities and meals for which SMX events are famous. SMX West features three packed days exploring the marketing topics that […]
February 14, 2018

Google announces AMP for Email – delivering Accelerated Mobile Pages experiences to your inbox

By Michelle Robbins The new spec is available through the Gmail Developer Preview, with support in Gmail slated for later this year. The post Google announces AMP for Email – delivering Accelerated Mobile Pages experiences to your inbox appeared first on Search Engine Land. Please visit Search Engine Land for […]
February 14, 2018

Instapage launches first landing page platform with AMP

By Barry Levine The company is partnering with Google to lower loading times for mobile landing pages, because each second can increase the bounce rate by 20%. The post Instapage launches first landing page platform with AMP appeared first on Search Engine Land. Please visit Search Engine Land for the […]
February 13, 2018

SearchCap: AMP Stories, Google Shopping links & more search refinements

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AMP Stories, Google Shopping links & more search refinements appeared first on Search Engine Land. Please visit Search Engine Land for the full article. […]
February 13, 2018

How do you optimize content for a voice-first world?

By Sherry Bonelli Want to know how to optimize your content for voice search? Contributor Sherry Bonelli shares how to incorporate smart SEO tactics to increase the chance of being heard. The post How do you optimize content for a voice-first world? appeared first on Search Engine Land. Please visit […]
February 13, 2018

Spotted: Links to competing shopping engines in UK Google Shopping results

By Ginny Marvin The new look is in response to the European Commission’s antritrust ruling against Google, but it may not satisfy rivals. The post Spotted: Links to competing shopping engines in UK Google Shopping results appeared first on Search Engine Land. Please visit Search Engine Land for the full […]
February 13, 2018

Google launches new look for ‘people also search for’ search refinements

By Barry Schwartz Go to a search result, click on a listing and then click back to the search results page on Google to trigger this yourself on Google desktop search. The post Google launches new look for ‘people also search for’ search refinements appeared first on Search Engine Land. […]