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December 3, 2019

Google co-founders step down, Sundar Pichai to lead both Google and Alphabet

By Greg Sterling Page and Brin will remain as board members. Please visit Search Engine Land for the full article. Source:: Google co-founders step down, Sundar Pichai to lead both Google and Alphabet       
December 3, 2019

Genius sues Google and LyricFind for more than $50 million in damages

By Greg Sterling The company alleges breach of contract, unfair competition and lost ad revenue. Please visit Search Engine Land for the full article. Source:: Genius sues Google and LyricFind for more than $50 million in damages       
December 3, 2019

Google My Business phone support has ended, but help from the experts has not

By Greg Gifford Google’s social media channels are reported to be helpful as well as connecting with local search pros. Please visit Search Engine Land for the full article. Source:: Google My Business phone support has ended, but help from the experts has not       
December 3, 2019

Why Should You Attend Search Marketing Expo?

By Lauren Donovan Attend SMX West, February 19-20 in San Jose, to keep up with the ever-changing search marketing universe! Please visit Search Engine Land for the full article. Source:: Why Should You Attend Search Marketing Expo?       
December 3, 2019

How to breathe fresh life into evergreen content (and get fresh traffic, too)

By George Nguyen John Shehata discusses how to attract more visitors through consolidating and optimizing existing assets. Please visit Search Engine Land for the full article. Source:: How to breathe fresh life into evergreen content (and get fresh traffic, too)       
December 2, 2019

5 audiences you should exclude from your PPC campaigns

By Tim Jensen Negative audiences help reduce wasted spend and prevent shoppers from being retargeted with products too many times. Please visit Search Engine Land for the full article. Source:: 5 audiences you should exclude from your PPC campaigns       
December 2, 2019

More EU antitrust heat for Google (and Facebook) over data collection

By Greg Sterling In a separate matter, 41 shopping comparison sites want the European Commission to further penalize Google in shopping search. Please visit Search Engine Land for the full article. Source:: More EU antitrust heat for Google (and Facebook) over data collection       
December 2, 2019

Google confirms Nov. 2019 Local Search Update

By Barry Schwartz Google added neural matching in local search, which is why many are seeing local ranking changes in the past month. Please visit Search Engine Land for the full article. Source:: Google confirms Nov. 2019 Local Search Update       
December 1, 2019

How to manage search terms in the new match type world

By Ginny Marvin A look by Brad Geddes at the impact of close variants updates and the analysis and workflow necessary to maintain control and conversions. Please visit Search Engine Land for the full article. Source:: How to manage search terms in the new match type world       
November 27, 2019

Back to basics: Understanding your paid search metrics

By Jacob Baadsgaard Learn how to interpret what’s happening in your paid search account with your traffic, conversions and sales data. Please visit Search Engine Land for the full article. Source:: Back to basics: Understanding your paid search metrics       
November 27, 2019

Google cleans up [Christmas]

By Ginny Marvin Some surprising ads are no longer appearing on the search result. Please visit Search Engine Land for the full article. Source:: Google cleans up [Christmas]       
November 27, 2019

Video: Andrea Cruz Lopez on Google Ads expanding match types

By Barry Schwartz Learn from a PPC expert on how to control your spend with the constant Google Ads changes. Please visit Search Engine Land for the full article. Source:: Video: Andrea Cruz Lopez on Google Ads expanding match types       
November 26, 2019

Last-minute paid search tactics, management tips for Black Friday, Cyber Monday success

By Ginny Marvin Keep your cool this holiday weekend knowing your campaigns are in top shape. Please visit Search Engine Land for the full article. Source:: Last-minute paid search tactics, management tips for Black Friday, Cyber Monday success       
November 26, 2019

How to use Schema to create a Google Action

By John E Lincoln A new update makes Google Actions accessible to a broader range of marketers to build an Action from scratch. Please visit Search Engine Land for the full article. Source:: How to use Schema to create a Google Action       
November 25, 2019

Google Maps the dominant local search tool, followed by Facebook and Yelp

By Greg Sterling The average user is on a smartphone at home – and is most likely to visit a business the next day after a local search. Please visit Search Engine Land for the full article. Source:: Google Maps the dominant local search tool, followed by Facebook and Yelp […]