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October 14, 2019

Location targeting available in Google Smart Shopping campaigns

By Ginny Marvin Target and exclude locations in Smart Shopping campaigns. Please visit Search Engine Land for the full article. Source:: Location targeting available in Google Smart Shopping campaigns       
October 11, 2019

When parsing ‘Googlespeak’ is a distraction

By Barry Schwartz It’s easy to get bogged down in every statement. This week was a good reminder to focus on the bigger picture. Please visit Search Engine Land for the full article. Source:: When parsing ‘Googlespeak’ is a distraction       
October 11, 2019

How advertising rates vary by category on Amazon

By Andrew Waber You need to gain a thorough understanding of search terms for Sponsored Products and Sponsored Brands from a volume and margin perspective to bid to value effectively on Amazon. Please visit Search Engine Land for the full article. Source:: How advertising rates vary by category on Amazon […]
October 11, 2019

Are small errors like worldwide targeting draining your budget? This Google Ads script can help

By Daniel Gilbert The script emails you a customized report to flag issues with your chosen account settings, preventing potential Google Ads catastrophes. Please visit Search Engine Land for the full article. Source:: Are small errors like worldwide targeting draining your budget? This Google Ads script can help       
October 10, 2019

BrightEdge promises ‘self-driving SEO’ with new Autopilot offering

By Greg Sterling Key SEO tasks can now be fully automated according to the company. Please visit Search Engine Land for the full article. Source:: BrightEdge promises ‘self-driving SEO’ with new Autopilot offering       
October 10, 2019

Which service-area business types perform best in local search?

By Jamie Pitman New research from a dataset of 45,000 business across 36 industries that have a physical location were reviewed to answer this question. Please visit Search Engine Land for the full article. Source:: Which service-area business types perform best in local search?       
October 10, 2019

Google showing mobile ‘search by photos’ option in selected local verticals

By Greg Sterling The new element appears to not have a fixed position but resides below the local pack, sometimes right below. Please visit Search Engine Land for the full article. Source:: Google showing mobile ‘search by photos’ option in selected local verticals       
October 10, 2019

Bing launches content submission pilot

By Barry Schwartz Bing is testing a feature to let some publishers not just submit URLs to the search engine but also submit content and images. Please visit Search Engine Land for the full article. Source:: Bing launches content submission pilot       
October 10, 2019

Google: Stick to structured data guidelines if you want the rich result

By George Nguyen “Even without the structured data leading to rich results, our systems profit by understanding the pages better when they use structured data,” Mueller said. Please visit Search Engine Land for the full article. Source:: Google: Stick to structured data guidelines if you want the rich result       
October 9, 2019

Bingbot goes evergreen

By George Nguyen Bing will adopt Chromium-based Edge browser to run JavaScript and render pages. Please visit Search Engine Land for the full article. Source:: Bingbot goes evergreen       
October 9, 2019

Quora adds 3 new targeting options for advertisers

By Ginny Marvin The new options include keyword history targeting to retarget people who’ve viewed questions with keywords you’re targeting within a specific timeframe. Please visit Search Engine Land for the full article. Source:: Quora adds 3 new targeting options for advertisers       
October 9, 2019

Moz launches Domain Analysis, free tool for SEO metrics

By George Nguyen Includes experimental metrics not available in Moz’s paid offerings. Please visit Search Engine Land for the full article. Source:: Moz launches Domain Analysis, free tool for SEO metrics       
October 9, 2019

Invoca ‘Signal Discovery’ promises automated optimization from predictive call intelligence

By Greg Sterling Calls are an important source of first-party data, often neglected by marketers. Please visit Search Engine Land for the full article. Source:: Invoca ‘Signal Discovery’ promises automated optimization from predictive call intelligence       
October 9, 2019

Behind the scenes at SMX East

By Lauren Donovan What are the Search Engine Land editors most looking forward to at SMX East? Please visit Search Engine Land for the full article. Source:: Behind the scenes at SMX East       
October 8, 2019

If Google says H1s don’t matter for rankings, why should you use them? Here’s why

By George Nguyen Even if Google says its ranking systems work just fine without them, accessibility and readability are good reasons to use headings correctly. Please visit Search Engine Land for the full article. Source:: If Google says H1s don’t matter for rankings, why should you use them? Here’s why […]