By John E Lincoln A new update makes Google Actions accessible to a broader range of marketers to build an Action from scratch. Please visit Search Engine Land for the full article. Source:: How to use Schema to create a Google Action       

By Greg Sterling The average user is on a smartphone at home – and is most likely to visit a business the next day after a local search. Please visit Search Engine Land for the full article. Source:: Google Maps the dominant local search tool, followed by Facebook and Yelp […]

By Ginny Marvin Four reports remain impacted. Please visit Search Engine Land for the full article. Source:: Google Ads conversion reporting bug (mostly) fixed       

By Joe Martinez Even if your creative is limited, test different targets, review call-to-action extensions and refresh your product selections for TrueView for Shopping. Please visit Search Engine Land for the full article. Source:: Getting the most out of limited YouTube creative during the holiday season       

By Greg Sterling There are material differences between user behaviors of different generations. Please visit Search Engine Land for the full article. Source:: Nearly 60% prefer PC to smartphones for local search survey finds, but there’s a catch       

By Amalia Fowler The unique constraints that small businesses face is why planning, knowing what you’re measuring and being intentional with your budget are so important. Please visit Search Engine Land for the full article. Source:: How to make a holiday shopping campaign for low budget accounts       

By Ginny Marvin Check out your bid strategy report to see some of the signals that are more or less likely to drive conversions in your bidding strategies. Please visit Search Engine Land for the full article. Source:: See the ‘top signals’ informing your Google Ads bidding strategies       

By George Nguyen Search behaviors are changing as users “ping pong” their attention across search results pages. Please visit Search Engine Land for the full article. Source:: Google search results eye candy: How users navigate search features and what it means for SEO       

By Ginny Marvin Conversion reporting is affected between November 11 and November 20. Please visit Search Engine Land for the full article. Source:: Google Ads overreported conversions due to bug — working on a fix       

By Ginny Marvin Here’s how to enable restricted data processing measures in Google Ads, Google Analytics and Firebase SDK. Please visit Search Engine Land for the full article. Source:: Google Ads intros ‘restricted data processing’ capability for CCPA compliance       

By Wesley Parker Just in time for holiday shopping season, this script runs hourly and automatically pauses product ads that are out of stock on Shopify. Please visit Search Engine Land for the full article. Source:: Pause out of stock products with this Google Ads Script       

By Greg Sterling The move is part of a much larger strategy to host the transaction. Please visit Search Engine Land for the full article. Source:: Google’s ‘Duplex on the web’ enables the Assistant to buy movie tickets for you       

By Pamela Parker It’ll take less than 10 minutes and the All-Access pass is worth nearly $2,000. Please visit Search Engine Land for the full article. Source:: Commerce marketers: Take our Amazon Advertising survey, enter to win an SMX All-Access Pass       

By Digital Marketing Depot With call analytics, inbound calls can be tracked to their marketing source at the keyword and campaign levels, and followed through the conversion funnel to identify the most profitable campaigns. Please visit Search Engine Land for the full article. Source:: The benefits of using call analytics […]

By Barry Schwartz Google announced you can now drill deeper into how your product rich results are doing in search. Please visit Search Engine Land for the full article. Source:: Google Search Console adds Product results filters to performance report