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April 12, 2017

The complete guide to optimizing content for SEO (with checklist)

By Nate Dame Google has stated that “content” is among its top three ranking factors, but what makes content “good” from an SEO perspective? Columnist Nate Dame outlines what makes high-quality SEO content. The post The complete guide to optimizing content for SEO (with checklist) appeared first on Search… Please […]
April 11, 2017

Attend MarTech for vendor-agnostic, graduate-level marketing, technology & management insights

By Search Engine Land MarTech is different in a couple of key ways that make it a must-attend experience for marketing leaders. MarTech is independent and not owned by a vendor. We don’t have axes to grind (or sales targets to meet) when it comes to any technology or platform. […]
April 11, 2017

Just released: 2017 Local Search Ranking Factors survey results

By Matt McGee After taking a year off, latest version of survey again features educated opinions from almost 40 local search experts. The post Just released: 2017 Local Search Ranking Factors survey results appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Just […]
April 11, 2017

Patent 1 of 2: How Google learns to influence and control users

By Dave Davies Columnist Dave Davies does a deep dive into a recently granted Google patent that describes how your data and context could be used to influence your future actions. The post Patent 1 of 2: How Google learns to influence and control users appeared first on Search Engine […]
April 11, 2017

Is Google really keeping fake listings off Google Maps?

By Joy Hawkins A recent study released by Google claims that fewer than 0.5% of local searches lead to fake listings. But is this number misleading? Columnist and local search expert Joy Hawkins takes a deep dive. The post Is Google really keeping fake listings off Google Maps? appeared first […]
April 11, 2017

Link building: Preliminary research and analysis

By Andrew Dennis Columnist Andrew Dennis outlines the research necessary to provide a solid foundation for your link-building strategy. The post Link building: Preliminary research and analysis appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Link building: Preliminary research and analysis       
April 10, 2017

SearchCap: Google link tool bug, product images schema & AdWords livestream

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google link tool bug, product images schema & AdWords livestream appeared first on Search Engine Land. Please visit Search Engine Land for the full […]
April 10, 2017

Google announces similar items schema for image search on mobile

By Barry Schwartz New search feature covers small group of product types now, but Google says it will expand in the coming months. The post Google announces similar items schema for image search on mobile appeared first on Search Engine Land. Please visit Search Engine Land for the full article. […]
April 10, 2017

Strategies for capturing ‘made in the USA’ searches

By Dianna Huff Does your company or client sell American-made products? Columnist Dianna Huff kicks off her three-part series with recommendations for organic and paid search marketers on how to best showcase this quality in organic and paid search results. The post Strategies for capturing ‘made in the… Please visit […]
April 10, 2017

Google to hold annual livestream of AdWords, Analytics, DoubleClick announcements May 23

By Ginny Marvin Says updates will touch on simplified measurement, improved targeting and ways brands are starting to use Google Assistant. The post Google to hold annual livestream of AdWords, Analytics, DoubleClick announcements May 23 appeared first on Search Engine Land. Please visit Search Engine Land for the full article. […]
April 10, 2017

You can submit URLs to Google in Google’s search results

By Barry Schwartz Google has added a new location to submit URLs to their index. Where is it? In the search results. The post You can submit URLs to Google in Google’s search results appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: […]
April 8, 2017

Mary Pickford Google doodle marks 125th birthday of the ‘Queen of Movies’

By Amy Gesenhues A celebrated actress, director, and producer during the silent film era, Pickford remains one of the most powerful women ever to work in Hollywood. The post Mary Pickford Google doodle marks 125th birthday of the ‘Queen of Movies’ appeared first on Search Engine Land. Please visit Search […]
April 7, 2017

Take the MarTech survey: Is marketing art or science?

By Search Engine Land The phrase “art and science” of marketing gets thrown around a lot. But what does it really mean? What exactly is the art part of marketing, and what is the science? Where are the boundaries between them? Do they overlap? We’d love to hear your thoughts […]
April 7, 2017

SearchCap: Google fact checks, Ask.com privacy bug & SEO winning

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google fact checks, Ask.com privacy bug & SEO winning appeared first on Search Engine Land. Please visit Search Engine Land for the full article. […]
April 7, 2017

E-commerce companies can improve revenue by following these 5 tips

By Trond Lyngbø Looking to take your e-commerce business to the next level? Columnist Trond Lyngbø has some SEO and content marketing advice for web shops. The post E-commerce companies can improve revenue by following these 5 tips appeared first on Search Engine Land. Please visit Search Engine Land for […]