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October 8, 2019

With loss of Yahoo and image search, Google Shopping search partner traffic nosedives

By Andy Taylor While it is a small fraction of Shopping traffic, the partner network can help advertisers currently excluding this traffic to grow moving forward, particularly in a competitive Q4 holiday season. Please visit Search Engine Land for the full article. Source:: With loss of Yahoo and image search, […]
October 8, 2019

Video: Britney Muller Of Moz on Google’s feature snippets

By Barry Schwartz Check out this interview literally behind the scenes at Mozcon. Please visit Search Engine Land for the full article. Source:: Video: Britney Muller Of Moz on Google’s feature snippets       
October 8, 2019

Nextdoor’s ‘Local Deals’ ads let SMBs target specific neighborhoods

By Greg Sterling Appearing in multiple places, it’s both a paid search and display ad in one. Please visit Search Engine Land for the full article. Source:: Nextdoor’s ‘Local Deals’ ads let SMBs target specific neighborhoods       
October 7, 2019

Google’s solution to search results dominated by FAQ Schema

By Brodie Clark When FAQ Schema first launched, it was an exciting time for SEO. But the excitement soon turned to frustration (for some), with the guidelines for implementation being so broad they applied to just about any page on the web. Please visit Search Engine Land for the full […]
October 7, 2019

Microsoft betas for account hierarchies, sharing UET tags and remarketing lists across accounts now open to all

By Ginny Marvin In addition, all advertisers will now automatically start with manager accounts. Please visit Search Engine Land for the full article. Source:: Microsoft betas for account hierarchies, sharing UET tags and remarketing lists across accounts now open to all       
October 7, 2019

Google Search Console adds Video Enhancement, Video Appearances Performance reports

By Barry Schwartz Google has new reports to help you with your videos in Google Search and Discover. Please visit Search Engine Land for the full article. Source:: Google Search Console adds Video Enhancement, Video Appearances Performance reports       
October 4, 2019

Microsoft Advertising will also deprecate accelerated delivery

By Ginny Marvin The option to have ads delivered as early and often as possible will go away next month. Please visit Search Engine Land for the full article. Source:: Microsoft Advertising will also deprecate accelerated delivery       
October 4, 2019

Offense or defense: The secrets to bidding on brand terms on Amazon Advertising

By Mike Farrell Testing strategies to capture shoppers’ attention on a crowded shopping channel can have benefits beyond increasing paid conversions – it can boost organic sales as well. Please visit Search Engine Land for the full article. Source:: Offense or defense: The secrets to bidding on brand terms on […]
October 3, 2019

Gift-giving shopping behavior from religious holidays to relationships and beyond

By Purna Virji New research analyzes data and trends from last year’s holiday season to bring you key insights to help you optimize your campaigns. Please visit Search Engine Land for the full article. Source:: Gift-giving shopping behavior from religious holidays to relationships and beyond       
October 3, 2019

Please Take Our 3-minute Martech Upgrade Survey

By Jennifer Cannon The survey takes around three minutes to complete, and will help the martech community better understand how organizations choose to upgrade marketing technology applications. Please visit Search Engine Land for the full article. Source:: Please Take Our 3-minute Martech Upgrade Survey       
October 3, 2019

Google’s new take on Shopping goes live in U.S.

By Ginny Marvin The new Google Shopping offers personalized recommendations. “Buy on Google” is featured prominently as the company responds to Amazon. Please visit Search Engine Land for the full article. Source:: Google’s new take on Shopping goes live in U.S.       
October 2, 2019

Google Ads’ switch to standard delivery to start Oct. 7 for Search, Shopping campaigns, shared budgets

By Ginny Marvin An updated list of error codes for API clients and scripts is also available. Please visit Search Engine Land for the full article. Source:: Google Ads’ switch to standard delivery to start Oct. 7 for Search, Shopping campaigns, shared budgets       
October 2, 2019

Google rolling out ‘Incognito Mode’ for Maps, activity data deletion via Assistant

By Greg Sterling These privacy controls promote trust and won’t impact targeting and analytics. Please visit Search Engine Land for the full article. Source:: Google rolling out ‘Incognito Mode’ for Maps, activity data deletion via Assistant       
October 1, 2019

Google Assistant in Chrome testing Duplex to help users buy movie tickets

By George Nguyen The Assistant’s transaction-handling abilities take a step forward. Please visit Search Engine Land for the full article. Source:: Google Assistant in Chrome testing Duplex to help users buy movie tickets       
October 1, 2019

Time’s running out to save big! SMX East Early Bird rates expire this Saturday

By Lauren Donovan If you’re planning to join us November 13-14 in NYC, why WOULDN’T you register now? Please visit Search Engine Land for the full article. Source:: Time’s running out to save big! SMX East Early Bird rates expire this Saturday