By Ginny Marvin Mobile took a bite out of average order value, but sales from paid search over the holiday period rose. Please visit Search Engine Land for the full article. Source:: Cyber Monday dominated Black Friday in paid search spend, but AOV lagged       

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Source:: SearchCap: Bing in SwiftKey, Google My Business API & Intent Lab search insights       

By Robin Kurzer The partnership aims to provide deeper insights to help marketers align their messaging with the customer journey. Please visit Search Engine Land for the full article. Source:: Bing teams up with Intent Lab to add deeper AI-powered insights to search       

By Marc Poirier The latest exact match update from Google looks promising for search marketers hoping to capture more relevant traffic but hesitant to switch away from phrase or broad match keywords. Please visit Search Engine Land for the full article. Source:: Google keyword match type tournament: Place your bets […]

By Barry Schwartz The new Google My Business API adds read and respond to customer Q&A, read reviews in bulk, identify unclaimed locations, report location issues and much more. Please visit Search Engine Land for the full article. Source:: Google My Business API v4.3 has been released       

By Janet Driscoll Miller Combat spammy inbound links, affiliate hijacking and scraping content to avoid negative impacts on your rankings. Please visit Search Engine Land for the full article. Source:: Here’s how to monitor for negative SEO       

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Source:: SearchCap: Local SEO report, Google Maps spam report & following Googlebot       

By Barry Schwartz Google local has its share of spam and manipulation issues. There’s a form you can use to report some of those violations. Please visit Search Engine Land for the full article. Source:: Did you know you can report Google Maps-related spam calls and other violations to Google? […]

By Digital Marketing Depot Understanding how dynamic content works is easy. Implementing it can be much trickier. Please visit Search Engine Land for the full article. Source:: 7 ways to use dynamic content and multiply your conversions       

By Greg Sterling 90 percent of respondents believe Google’s focus on proximity “frequently or sometimes” harms search results quality. Please visit Search Engine Land for the full article. Source:: Moz ‘State of Local’ report shows confusion, fragmentation in local SEO efforts       

By Max Cyrek This experiment uncovered no direct way to bypass the First Link Counts Rule with modified links but it was possible to build a structure using Javascript links. Please visit Search Engine Land for the full article. Source:: Here’s what happened when I followed Googlebot for 3 months […]

By Search Engine Land SMX has it all. Actionable, tactic-rich sessions. Expert speakers. Join us in San Jose. Please visit Search Engine Land for the full article. Source:: Why Disney, Microsoft and Home Shopping Network attend SMX West       

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Source:: SearchCap: Google Search Console changes, Google Image design & Russia penalties       

By Sponsored Content: Awario As more buyers rely on online research, your brand’s reputation can make or break your business. These 9 handy ORM tools will help. Please visit Search Engine Land for the full article. Source:: 8 best online reputation management tools for your brand       

By Barry Schwartz Google has made a couple changes within Google Search Console. Here is your update. Please visit Search Engine Land for the full article. Source:: Google Search Console updates index coverage report for mobile-first indexing and warns about replacing old reports