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May 16, 2017

Why location marketers need to embrace whimsical, visual storytelling

By Adam Dorfman Columnist Adam Dorfman believes that local marketers need to invest in visual storytelling and explains how to use visual assets to create and share location-based information. The post Why location marketers need to embrace whimsical, visual storytelling appeared first on Search Engine Land. Please visit Search Engine […]
May 15, 2017

SearchCap: Google AdWords ad rank, quality score data & SEO strategies

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords ad rank, quality score data & SEO strategies appeared first on Search Engine Land. Please visit Search Engine Land for the full […]
May 15, 2017

Buyer’s guide: Content marketing tools

By Digital Marketing Depot Managing the volume of marketing content that needs to be created, distributed, analyzed, and managed has become complicated, time consuming and costly for many marketing organizations. Automating these processes – or partnering with a content marketing vendor that provides content creation… Please visit Search Engine Land […]
May 15, 2017

Google is rolling out changes to AdWords Ad Rank thresholds: What you need to know

By Ginny Marvin Bids can carry more weight in Ad Rank thresholds based on the meaning of a query. The post Google is rolling out changes to AdWords Ad Rank thresholds: What you need to know appeared first on Search Engine Land. Please visit Search Engine Land for the full […]
May 15, 2017

Google advertisers can now see historical Quality Score data in AdWords

By Ginny Marvin Plus, no more hovering over individual keywords to see Quality Score data. The post Google advertisers can now see historical Quality Score data in AdWords appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Google advertisers can now see historical […]
May 15, 2017

Why the Google Search Network isn’t working for your B2B business

By Pauline Jakober Many B2B organizations feel that PPC doesn’t work for them, and some are right. But columnist Pauline Jakober urges these businesses to explore a few ideas before giving up on their paid search program. The post Why the Google Search Network isn’t working for your B2B business […]
May 14, 2017

Mother’s Day 2017 Google doodle celebrates all moms – even cactus moms

By Amy Gesenhues Google’s animated image of a cactus caring for her cactus-offspring leads to a search for “Mother’s Day 2017.” The post Mother’s Day 2017 Google doodle celebrates all moms – even cactus moms appeared first on Search Engine Land. Please visit Search Engine Land for the full article. […]
May 12, 2017

New RLSA Strategies for Search Marketers

By Digital Marketing Depot Search advertising is quickly becoming personal – as mobile dominates desktop and keywords are only part of the equation. If you’re not using RLSAs – Remarketing Lists for Search Ads – you are missing out on a key opportunity to make highly targeted, personalized ads an […]
May 12, 2017

SearchCap: AdWords keyword bids suggest, SEO vs PPC & auditing

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: AdWords keyword bids suggest, SEO vs PPC & auditing appeared first on Search Engine Land. Please visit Search Engine Land for the full article. […]
May 12, 2017

4 critical areas to consider when performing AdWords audits

By Matt Umbro AdWords audits are a great way to win business and check on the health of an account, but columnist Matt Umbro notes that there are some aspects of an audit that are easily overlooked or underexplored. Don’t make these mistakes! The post 4 critical areas to consider […]
May 12, 2017

Google is rolling out new keyword bidding suggestions in AdWords

By Ginny Marvin The new feature shows suggested bids for various page positions. The post Google is rolling out new keyword bidding suggestions in AdWords appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Google is rolling out new keyword bidding suggestions in […]
May 12, 2017

Search in Pics: Google tower viewer, metro train hallway & ceiling of balls

By Barry Schwartz In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google tower viewer: Source: Instagram YouTube balloon bike: […]
May 11, 2017

SearchCap: Bing Ads standard text ads, canonical tags & relevancy

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads standard text ads, canonical tags & relevancy appeared first on Search Engine Land. Please visit Search Engine Land for the full article. […]
May 11, 2017

Relevance vs. authority: Which link has more value? (Part 2)

By Andrew Dennis In part two of his three-part series on authority versus relevance in link building, columnist Andrew Dennis hears from experts who favor authority. The post Relevance vs. authority: Which link has more value? (Part 2) appeared first on Search Engine Land. Please visit Search Engine Land for […]
May 11, 2017

Let’s get visual: Shopping from within images

By Christi Olson Columnist Christi Olson outlines exciting developments that bring image search and shopping together to enhance the search experience for users. The post Let’s get visual: Shopping from within images appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Let’s get […]