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November 13, 2017

SearchCap: Google antitrust, Facebook local & Google defamation

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google antitrust, Facebook local & Google defamation appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: SearchCap: […]
November 13, 2017

CEO who forged court order to get Google to remove defamation faces prison

By Chris Silver Smith Contributor Chris Silver Smith tells the lamentable story of a sophisticated reputation attack and a victimized company led to take desperate steps to recover. The post CEO who forged court order to get Google to remove defamation faces prison appeared first on Search Engine Land. Please […]
November 13, 2017

3 last-minute Google Shopping tricks to level up your account for the holidays

By Todd Saunders Looking for ways to make your product listing ads stand out this holiday season? Columnist Todd Saunders has some tips. The post 3 last-minute Google Shopping tricks to level up your account for the holidays appeared first on Search Engine Land. Please visit Search Engine Land for […]
November 11, 2017

Veterans Day Google doodle designed in collaboration with Google’s Veteran employee network

By Amy Gesenhues The doodle highlights service members from each branch of the military: Marines, Coast Guard, Air Force, Navy, and Army. The post Veterans Day Google doodle designed in collaboration with Google’s Veteran employee network appeared first on Search Engine Land. Please visit Search Engine Land for the full […]
November 10, 2017

SearchCap: Local ranking factors, keyword bidding & more

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Local ranking factors, keyword bidding & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: SearchCap: […]
November 10, 2017

Local ranking factors study finds reviews, organic SEO best practices boost local visibility

By Greg Sterling This is the second year of the LocalSEOGuide ranking factors study, performed in conjunction with UC Irvine. The post Local ranking factors study finds reviews, organic SEO best practices boost local visibility appeared first on Search Engine Land. Please visit Search Engine Land for the full article. […]
November 10, 2017

Are you changing keyword bids too often?

By Ted Ives It’s great to proactively manage your paid search accounts, but columnist Ted Ives makes the case for backing off a little when it comes to bid adjustments. The post Are you changing keyword bids too often? appeared first on Search Engine Land. Please visit Search Engine Land […]
November 10, 2017

Search in Pics: Google top contributor summit, nautilus door lock & Android security figurine

By Barry Schwartz In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google’s 2017 top contributor summit: Source: Google+ A […]
November 9, 2017

SearchCap: TripAvisor labels risky hotels, paid search trends & more

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: TripAvisor labels risky hotels, paid search trends & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article. […]
November 9, 2017

Choosing a call analytics platform

By Digital Marketing Depot Thanks to the ubiquity of the smartphone, phone calls are finally getting the respect they deserve as an integral part of the customer journey. Mobile calls now account for 60 percent of inbound calls to businesses, according to BIA/Kelsey, which projects that the number of mobile […]
November 9, 2017

Removal of hotel review reporting rape creates crisis of confidence for TripAdvisor content

By Greg Sterling The site had scrubbed first-person reviews and content about rape and sexual assault at a Mexican resort. The post Removal of hotel review reporting rape creates crisis of confidence for TripAdvisor content appeared first on Search Engine Land. Please visit Search Engine Land for the full article. […]
November 8, 2017

SearchCap: Google news knowledge graph, fake reviews & info operator

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google news knowledge graph, fake reviews & info operator appeared first on Search Engine Land. Please visit Search Engine Land for the full article. […]
November 8, 2017

Survey: 79 percent of consumers believe they’ve seen fake local reviews

By Greg Sterling Almost 75 percent also said they had been asked to leave a review. The post Survey: 79 percent of consumers believe they’ve seen fake local reviews appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Survey: 79 percent of consumers […]
November 8, 2017

Local SEO: Driving customer actions for enterprise-level brands

By Thomas Stern Multilocation businesses face some unique challenges in today’s local search landscape, but columnist Thomas Stern believes they can succeed by finding the right balance between centralized data management and localized content production. The post Local SEO: Driving customer actions for… Please visit Search Engine Land for the […]
November 8, 2017

5 surprising paid-search insights to help you win the holidays

By Christi Olson The holiday season is crucial to many paid search advertisers, so how can you make the most of it? Columnist Christi Olson shares some insights and tips to improve your paid search performance. The post 5 surprising paid-search insights to help you win the holidays appeared first […]