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September 13, 2017

A search marketer’s view of Facebook’s advertising platform

By Ted Ives Search marketers, have you considered expanding into paid social? Columnist Ted Ives details some of the hurdles and difficulties he’s encountered in venturing into Facebook Ads territory. The post A search marketer’s view of Facebook’s advertising platform appeared first on Search… Please visit Search Engine Land for […]
September 12, 2017

SearchCap: Yelp hits Google again, link building & SMX East preview

By Barry Schwartz Below is what happened in search today, as reported on and from other places across the web. The post SearchCap: Yelp hits Google again, link building & SMX East preview appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: SearchCap: […]
September 12, 2017

Yelp says Google violated ‘do not crawl’ provision of 2013 FTC settlement agreement

By Greg Sterling Reportedly, numerous Yelp business images were found in Google Maps. The post Yelp says Google violated ‘do not crawl’ provision of 2013 FTC settlement agreement appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Yelp says Google violated ‘do not […]
September 12, 2017

Fake news! How to recognize bad advice in link building and SEO

By Julie Joyce Overloaded with content? Julie Joyce explains why it’s essential for SEOs and link builders to learn how to wade through a sea of potential misinformation. The post Fake news! How to recognize bad advice in link building and SEO appeared first on Search Engine Land. Please visit […]
September 12, 2017

Here’s your preview of what to expect next month at SMX East

By Search Engine Land Attending SMX is a bucket list item for many search marketers. Join us October 24-26 in NYC for three days of learning, 50+ sessions, 80+ dynamic and expert speakers, keynotes, exceptional networking and more. If you’re involved in SEO, SEM, social media marketing or other customer-facing… […]
September 12, 2017

The rise of personal assistants

By Eric Enge How will personal assistants change the game for users and marketers? And what can marketers do to adapt to this new paradigm? Columnist Eric Enge tackles these topics. The post The rise of personal assistants appeared first on Search Engine Land. Please visit Search Engine Land for […]
September 11, 2017

SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list

By Barry Schwartz Below is what happened in search today, as reported on and from other places across the web. The post SearchCap: Google EU appeal, goodbye fetch as Google for apps & award list appeared first on Search Engine Land. Please visit Search Engine Land for the full article. […]
September 11, 2017

Announcing: the shortlist of 2017 Search Engine Land Awards nominees

By Search Engine Land For the third consecutive year, the selection process in the Search Engine Land Awards became even more difficult as the field of competition grew to nearly 300 worthy submissions from leading digital agencies, in-house marketing teams and individuals around the world. Michelle Robbins, the newly… Please […]
September 11, 2017

Report: Google to appeal $2.7 billion EU fine

By Greg Sterling Google still required to make changes to search results during appeal process. The post Report: Google to appeal $2.7 billion EU fine appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Report: Google to appeal $2.7 billion EU fine       
September 8, 2017

August 22, 2017: The day the ‘Hawk’ Google local algorithm update swooped in

By Joy Hawkins Have you noticed a recent shift in Google’s local search results? Columnist Joy Hawkins shares everything you need to know about the ‘Hawk’ update, which seems to have killed some of the changes we saw with Possum. The post August 22, 2017: The day the ‘Hawk’ Google […]
September 8, 2017

SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes

By Barry Schwartz Below is what happened in search today, as reported on and from other places across the web. The post SearchCap: AdWords AMP landing pages, Google & Apple tracking & SEO mistakes appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: […]
September 8, 2017

Google responds to Apple’s Intelligent Tracking Prevention with AdWords tracking update

By Ginny Marvin A new Google Analytics cookie is designed to keep ad tracking from Safari intact for AdWords campaigns. The post Google responds to Apple’s Intelligent Tracking Prevention with AdWords tracking update appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Google […]
September 8, 2017

Don’t follow the leader: Avoid these 5 common e-commerce SEO mistakes

By Brian Weiss We often look to industry leaders for inspiration, but columnist Brian Weiss notes that big e-commerce players are often making critical SEO mistakes that should not be emulated. The post Don’t follow the leader: Avoid these 5 common e-commerce SEO mistakes appeared first on Search Engine… Please […]
September 8, 2017

Search in Pics: Google microphones, outdoor yoga & Google Play Android statue

By Barry Schwartz In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google microphones: Source: Instagram Google yoga outdoors in […]
September 7, 2017

Google rolling out support for AMP landing page in AdWords search campaigns globally

By Ginny Marvin All advertisers will be able to point mobile search text ads to Accelerated Mobile Pages. The post Google rolling out support for AMP landing page in AdWords search campaigns globally appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Google […]