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March 22, 2019

New personalized, Shopping Actions-enabled Google Shopping debuts in France

By Ginny Marvin Personalized recommendations and universal checkout are front and center in the update. Please visit Search Engine Land for the full article. Source:: New personalized, Shopping Actions-enabled Google Shopping debuts in France       
March 22, 2019

How call tracking is becoming ‘conversational intelligence’

By Greg Sterling Marketers have really only scratched the surface of what call analytics can do. Please visit Search Engine Land for the full article. Source:: How call tracking is becoming ‘conversational intelligence’       
March 21, 2019

Amazon to introduce video ads in mobile-app search results — report

By Greg Sterling The buy reportedly requires a minimum $35,000 budget. Please visit Search Engine Land for the full article. Source:: Amazon to introduce video ads in mobile-app search results — report       
March 21, 2019

Survey finds Google Home users do more, have ‘far higher’ satisfaction than Alexa owners

By Greg Sterling Alexa devices dominate, but higher Google Home NPS scores suggest it will have better word of mouth and could gain market share. Please visit Search Engine Land for the full article. Source:: Survey finds Google Home users do more, have ‘far higher’ satisfaction than Alexa owners       
March 21, 2019

Google’s neural matching versus RankBrain: How Google uses each in search

By Barry Schwartz Neural matching helps Google better relate words to searches, while RankBrain helps Google better relate pages to concepts. Please visit Search Engine Land for the full article. Source:: Google’s neural matching versus RankBrain: How Google uses each in search       
March 21, 2019

Google launches News Initiative subscriptions lab for publishers

By Greg Sterling The company also announced new fact-checking tools and other efforts to stop the spread of ‘misinformation.’ Please visit Search Engine Land for the full article. Source:: Google launches News Initiative subscriptions lab for publishers       
March 21, 2019

Patent suggests how CTR, time on page could be used in search rankings (if Google did that sort of thing)

By George Nguyen But no, this doesn’t confirm Google is using engagement metrics in rankings. Please visit Search Engine Land for the full article. Source:: Patent suggests how CTR, time on page could be used in search rankings (if Google did that sort of thing)       
March 20, 2019

LinkedIn taps Bing search data for interest targeting

By Ginny Marvin Advertisers can reach audiences based on business-oriented content they’ve engaged with on Bing. Please visit Search Engine Land for the full article. Source:: LinkedIn taps Bing search data for interest targeting       
March 20, 2019

Teikametrics adds hourly bidding optimization for Amazon advertising

By Ginny Marvin The solution in the Teikametrics Flywheel platform optimizes bids automatically based on a combination of Amazon and seller data. Please visit Search Engine Land for the full article. Source:: Teikametrics adds hourly bidding optimization for Amazon advertising       
March 20, 2019

Google Search Console adds new actions to sitemap report

By Barry Schwartz Google is proving that it is continuing to port old features from the old Search Console to the new one. Please visit Search Engine Land for the full article. Source:: Google Search Console adds new actions to sitemap report       
March 20, 2019

Google fined another $1.7 billion by EU for ‘abusive’ AdSense publisher contracts

By Greg Sterling Google has now been fined a cumulative total of roughly $9.3 billion and there’s one more potential case lurking. Please visit Search Engine Land for the full article. Source:: Google fined another $1.7 billion by EU for ‘abusive’ AdSense publisher contracts       
March 19, 2019

Yelps says Google trying to bring back ‘discredited’ rival links EU antitrust remedy

By Greg Sterling Company says the approach only delivers marginally better traffic to competitors’ sites. Please visit Search Engine Land for the full article. Source:: Yelps says Google trying to bring back ‘discredited’ rival links EU antitrust remedy       
March 19, 2019

The secret formula for determining a marketing budget

By Digital Marketing Depot Balancing tools, time and resources to hit the magic number. Please visit Search Engine Land for the full article. Source:: The secret formula for determining a marketing budget       
March 19, 2019

Public Google+ content is getting archived for future generations

By George Nguyen Your public Google+ posts will be saved for posterity with the Internet Archive. Please visit Search Engine Land for the full article. Source:: Public Google+ content is getting archived for future generations       
March 19, 2019

Bing Ads Editor releases updates to make Google Ads imports faster, easier

By Ginny Marvin The enhancements focus on reliability, speed and parity. Please visit Search Engine Land for the full article. Source:: Bing Ads Editor releases updates to make Google Ads imports faster, easier