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January 23, 2019

SearchCap: Amazon adds acquisition metrics, Google Posts, SMX West starts next week

By Amy Gesenhues Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Source:: SearchCap: Amazon adds acquisition metrics, Google Posts, SMX West starts next week       
January 23, 2019

Get started with marketing automation–learn the terms you need to know

By Digital Marketing Depot Your cheat sheet to demystifying marketing automation. Please visit Search Engine Land for the full article. Source:: Get started with marketing automation–learn the terms you need to know       
January 23, 2019

Don’t give up on Google Posts

By Adam Dorfman Since a GMB listing is a major local ranking factor for a business, keeping listings fresh with content improves findability in search. Please visit Search Engine Land for the full article. Source:: Don’t give up on Google Posts       
January 23, 2019

The Most Critical Google Ads (AdWords) Trends of 2019

By Sponsored Content: AdPoint The SEM landscape changes from year to year. Google Ads expert Felix Wenzel shares the trends he predicts for 2019. Please visit Search Engine Land for the full article. Source:: The Most Critical Google Ads (AdWords) Trends of 2019       
January 22, 2019

SMX West is next week – don’t miss your chance to attend!

By Search Engine Land Gain actionable SEO & SEM tactics at an affordable price — Save up to $300. Please visit Search Engine Land for the full article. Source:: SMX West is next week – don’t miss your chance to attend!       
January 22, 2019

SearchCap: Amazon’s record-breaking holiday season, Google My Business updates, more

By Amy Gesenhues Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Source:: SearchCap: Amazon’s record-breaking holiday season, Google My Business updates, more       
January 22, 2019

Amazon had a record-breaking holiday season, here’s how advertisers managed it

By Melissa Reilly The holiday season brought improved Sponsored Brand ad copy approval times but policy enforcement was fairly inconsistent. However, new feature rollouts should continue to be helpful into the new year. Please visit Search Engine Land for the full article. Source:: Amazon had a record-breaking holiday season, here’s […]
January 22, 2019

Small business scammer shut down by Google lawsuit

By Greg Sterling Defendant firm had falsely represented that it was acting on behalf of Google. Please visit Search Engine Land for the full article. Source:: Small business scammer shut down by Google lawsuit       
January 18, 2019

Leveraging Amazon search ads in a time of rapid change

By Ginny Marvin Amazon’s advertising offerings are getting more sophisticated, presenting marketers with new opportunities and complexities. Please visit Search Engine Land for the full article. Source:: Leveraging Amazon search ads in a time of rapid change       
January 18, 2019

SearchCap: Cortana integration efforts & content accessibility

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Source:: SearchCap: Cortana integration efforts & content accessibility       
January 18, 2019

Microsoft seeks more Cortana distribution, deeper integration on Android, iOS

By Greg Sterling We’re heading toward a voice-first world for publishers, retailers and brands. Please visit Search Engine Land for the full article. Source:: Microsoft seeks more Cortana distribution, deeper integration on Android, iOS       
January 18, 2019

How to make your content more accessible to the visually impaired

By Christi Olson Updating alt tags and creating friendly URLs and file names are just a few ways to maximize the accessibility of your organic search presence. Please visit Search Engine Land for the full article. Source:: How to make your content more accessible to the visually impaired       
January 17, 2019

SearchCap: Bing & Yahoo partner, Google News SEO & link ranking study

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Source:: SearchCap: Bing & Yahoo partner, Google News SEO & link ranking study       
January 17, 2019

Google shares tips for success in Google News search results

By Barry Schwartz Get reacquainted with best practices for getting your content in Google News. Please visit Search Engine Land for the full article. Source:: Google shares tips for success in Google News search results       
January 17, 2019

Get proven SEO & SEM tactics – attend SMX in San Jose in 2 weeks

By Search Engine Land 25+ sessions, 40 search marketing experts, thoughtful networking, and more! Please visit Search Engine Land for the full article. Source:: Get proven SEO & SEM tactics – attend SMX in San Jose in 2 weeks