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December 28, 2018

7 inspiring email templates

By Digital Marketing Depot Email is the most important tool marketers have for communicating with their clients and prospects. Please visit Search Engine Land for the full article. Source:: 7 inspiring email templates       
December 28, 2018

Mueller: Focus your SEO on Google’s status quo

By Barry Schwartz Sometimes it is a good idea to keep it simple with your web pages. Please visit Search Engine Land for the full article. Source:: Mueller: Focus your SEO on Google’s status quo       
December 27, 2018

Year in Review: Top 10 expert PPC columns of 2018

By Wendy Almeida Here’s a roundup of the most read paid search columns this year. Please visit Search Engine Land for the full article. Source:: Year in Review: Top 10 expert PPC columns of 2018       
December 27, 2018

Ask an SMXpert: New approaches in customization can build better analytics reports

By Wendy Almeida Data-driven digital marketing expert Simon Poulton outlines opportunities in various solutions to customize dimensions for more focused analytics reporting. Please visit Search Engine Land for the full article. Source:: Ask an SMXpert: New approaches in customization can build better analytics reports       
December 26, 2018

Year in Review: Top 10 SEO expert columns of 2018

By Wendy Almeida Here’s a look at the most read columns from our SEO experts that stood above the rest this year. Please visit Search Engine Land for the full article. Source:: Year in Review: Top 10 SEO expert columns of 2018       
December 26, 2018

PPC 2018: These changes will have the biggest impact on advertisers in 2019

By Ginny Marvin Significant shifts toward more automation affected nearly every aspect of the paid search landscape in 2018, and there were other important developments that will have a lasting impact in the new year. Please visit Search Engine Land for the full article. Source:: PPC 2018: These changes will […]
December 24, 2018

Can searchers tell the difference between ads and free listings? Google engineer says ‘yes’

By Barry Schwartz Should Google take concerns over their search ads blending into their organic listings seriously? Please visit Search Engine Land for the full article. Source:: Can searchers tell the difference between ads and free listings? Google engineer says ‘yes’       
December 24, 2018

Why one marketer thinks smart speakers have their work cut out for them

By Greg Sterling Rebecca Stone, LiveRamp’s VP of Marketing, discusses what needs to happen for smart speakers (and displays) to realize their marketing and commerce potential. Please visit Search Engine Land for the full article. Source:: Why one marketer thinks smart speakers have their work cut out for them       
December 24, 2018

SEO Year In Review: 2018 saw Google updates and a focus on mobile

By Barry Schwartz Here is our recap of what happened in SEO in 2018 – with links and summaries of some of the bigger changes throughout the year in search and SEO. Please visit Search Engine Land for the full article. Source:: SEO Year In Review: 2018 saw Google updates […]
December 21, 2018

SearchCap: Google Home is really smart, Google pronounce & Congress

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Source:: SearchCap: Google Home is really smart, Google pronounce & Congress       
December 21, 2018

How to create landing pages that convert

By Digital Marketing Depot Landing pages can make or break your digital marketing. Please visit Search Engine Land for the full article. Source:: How to create landing pages that convert       
December 21, 2018

Google Home wins smart speaker IQ test but Siri beats Alexa and Cortana

By Greg Sterling Alexa had the most noticeable improvement according to the test results, nearly matching Google for general information queries. Please visit Search Engine Land for the full article. Source:: Google Home wins smart speaker IQ test but Siri beats Alexa and Cortana       
December 21, 2018

Google is testing a pronunciation feature in web search

By Barry Schwartz Check out this cool new feature Google is experimenting with in search. Please visit Search Engine Land for the full article. Source:: Google is testing a pronunciation feature in web search       
December 21, 2018

Opinion: Congress needs to do their homework on search engines

By Shari Thurow During a Dec. 11 hearing, congressional representatives questioning Google’s CEO demonstrated their lack of knowledge about how search engines actually work. Please visit Search Engine Land for the full article. Source:: Opinion: Congress needs to do their homework on search engines       
December 20, 2018

SearchCap: Future of search & SMX Advanced ideas

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Source:: SearchCap: Future of search & SMX Advanced ideas