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Blog | Cicor Marketing | Tampa Chicago
November 26, 2018

TrueView for Shopping: The perfect marriage of awareness and direct response

By Joe Martinez To get the most out of a single video for a campaign, pair it up with a custom label that constantly refreshes and excludes the proper audiences. Please visit Search Engine Land for the full article. Source:: TrueView for Shopping: The perfect marriage of awareness and direct […]
November 26, 2018

The new world of marketing

By Sponsored Content: Provided By IBM With Insider Studios Why AI should be part of your strategy. Please visit Search Engine Land for the full article. Source:: The new world of marketing       
November 26, 2018

Analyze data distribution more accurately with time series

By Kevin Klein Using a time series layer to histograms and box and whisker plot visualizations can add true diagnostic value. This is part three of a three-part series about Bing’s data distribution tools. Please visit Search Engine Land for the full article. Source:: Analyze data distribution more accurately with […]
November 25, 2018

Google showing zero results again for many time, calculations & conversions search results

By Barry Schwartz And it is back! Google may now show no search results in the search results for some queries. Please visit Search Engine Land for the full article. Source:: Google showing zero results again for many time, calculations & conversions search results       
November 23, 2018

Google’s EU shopping comparison rivals say their situation is getting worse

By Greg Sterling They argue in an open letter to the European Commission that Google’s auction-based remedy to antitrust claims is fundamentally flawed. Please visit Search Engine Land for the full article. Source:: Google’s EU shopping comparison rivals say their situation is getting worse       
November 23, 2018

Navigating Showcase Shopping Ads this holiday season

By Steve Costanza Recent updates have made Showcase ads appear for more specific queries while the addition of video is giving retailers a new, visual way to promote their brand. Please visit Search Engine Land for the full article. Source:: Navigating Showcase Shopping Ads this holiday season       
November 21, 2018

SearchCap: Google Assistant via Siri, Google video & images & paid search trends

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Source:: SearchCap: Google Assistant via Siri, Google video & images & paid search trends       
November 21, 2018

Compare 9 paid search campaign management tools

By Digital Marketing Depot Get MarTech Today’s “Enterprise Paid Media Campaign Management Platforms.” Please visit Search Engine Land for the full article. Source:: Compare 9 paid search campaign management tools       
November 21, 2018

6 ways to boost organic video results

By Joe Goers The importance of video marketing continues to grow and video SEO is an effective way to differentiate your brand and outrank your competitors. Please visit Search Engine Land for the full article. Source:: 6 ways to boost organic video results       
November 21, 2018

Report: Google showing fewer video and image boxes in the search results

By Barry Schwartz Were you getting traffic in Google from video carousels or image carousels? There was a change that might impact you. Please visit Search Engine Land for the full article. Source:: Report: Google showing fewer video and image boxes in the search results       
November 20, 2018

SearchCap: Google Black Friday ads, Google Shopping auctions & PLAs

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Source:: SearchCap: Google Black Friday ads, Google Shopping auctions & PLAs       
November 20, 2018

State of the Google Shopping auction heading into the 2018 holiday season

By Andy Taylor The paid search results of the upcoming holiday season will be heavily dependent on Google Shopping performance for many retailers. But how will Google Express factor into it? Please visit Search Engine Land for the full article. Source:: State of the Google Shopping auction heading into the […]
November 20, 2018

Product listing ads, digital co-op and the $13 billion opportunity

By Andreas Reiffen By joining forces with brands, retailers making a PLA co-op spend can bid more aggressively and expand their profile where it matters. Please visit Search Engine Land for the full article. Source:: Product listing ads, digital co-op and the $13 billion opportunity       
November 20, 2018

A closer look at Bing’s box and whisker plots to analyze CPC data

By Kevin Klein The box and whisker visualization offers a view of both the mean and median along with four quartiles to identify statistical outliers. This is part two of a three-part series about Bing’s data distribution tools. Please visit Search Engine Land for the full article. Source:: A closer […]
November 19, 2018

Google Ads showing Black Friday click, impression share trends in Overviews

By Ginny Marvin Throughout the week, advertisers will be able to see how their campaigns are trending over last year. Please visit Search Engine Land for the full article. Source:: Google Ads showing Black Friday click, impression share trends in Overviews