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February 26, 2019

Google call-only ads getting ‘expanded’ with more characters

By Ginny Marvin The business name is also shifting. Please visit Search Engine Land for the full article. Source:: Google call-only ads getting ‘expanded’ with more characters       
February 26, 2019

Help us update the Periodic Table of SEO Success Factors

By Pamela Parker We’re working on a refreshed version of this SEL stalwart, and we need your input and experience. Please visit Search Engine Land for the full article. Source:: Help us update the Periodic Table of SEO Success Factors       
February 26, 2019

Google to kill off property sets within Search Console

By Barry Schwartz Google says you can download the data from the interface or the API before they turn it off completely. Please visit Search Engine Land for the full article. Source:: Google to kill off property sets within Search Console       
February 26, 2019

Maximize Facebook performance by leveraging the algorithm

By Amanda Farley A successful Facebook campaign structure is based on objective, budget and target audience, which was explained in detail by Michelle Morgan during her SMX West session. Please visit Search Engine Land for the full article. Source:: Maximize Facebook performance by leveraging the algorithm       
February 25, 2019

Planning and creating the perfect landing page

By Digital Marketing Depot How to create landing pages that convert. Please visit Search Engine Land for the full article. Source:: Planning and creating the perfect landing page       
February 25, 2019

Controversy over Google Featured Snippets stealing publisher traffic reignites

By Barry Schwartz Google said it will take feedback into consideration. Please visit Search Engine Land for the full article. Source:: Controversy over Google Featured Snippets stealing publisher traffic reignites       
February 25, 2019

Google revamps Test My Site mobile site speed tool

By Ginny Marvin See how your site stacks up against competitors, get recommendations for improvement. Please visit Search Engine Land for the full article. Source:: Google revamps Test My Site mobile site speed tool       
February 25, 2019

Nearly half of users have a bad reaction to ‘not secure’ browser warning, survey finds

By Greg Sterling With few exceptions, brands suffered diminished credibility in UK study. Please visit Search Engine Land for the full article. Source:: Nearly half of users have a bad reaction to ‘not secure’ browser warning, survey finds       
February 25, 2019

Think like a search marketer to drive growth with YouTube

By Matt Lawson Custom intent audiences help reach people who have recently searched for your keywords. Contributor and Googler Matt Lawson runs through how you can use your search skills to make the most on YouTube. Please visit Search Engine Land for the full article. Source:: Think like a search […]
February 22, 2019

Not just for auto anymore: Google tests giant image search ads in new verticals.

By Ginny Marvin The ads feature a carousel of images. Please visit Search Engine Land for the full article. Source:: Not just for auto anymore: Google tests giant image search ads in new verticals.       
February 22, 2019

Google Q&A: More than 90 percent of questions unanswered by business owners

By Greg Sterling The answers that are there are mostly coming from Local Guides, who may or may not provide accurate information. Please visit Search Engine Land for the full article. Source:: Google Q&A: More than 90 percent of questions unanswered by business owners       
February 22, 2019

5 practical data blending examples for smarter SEO insights

By Hamlet Batista Here’s a step-by-step guide to blending data tables from different tools to uncover valuable new insights using Python (or SQL). Please visit Search Engine Land for the full article. Source:: 5 practical data blending examples for smarter SEO insights       
February 22, 2019

Building a competitor analysis is a process, not a single event

By Michelle Morgan During SMX West, Andrew Ramm and Sean Murphy outlined strategies to stay ahead of the competition. Please visit Search Engine Land for the full article. Source:: Building a competitor analysis is a process, not a single event       
February 21, 2019

Google doc rekindles myth that click-through rate affects rankings

By Barry Schwartz Despite repeatedly saying they do not use click data for search ranking purposes, a fresh document triggers confusion around the topic again. Please visit Search Engine Land for the full article. Source:: Google doc rekindles myth that click-through rate affects rankings       
February 21, 2019

The Dummies Guide to Enterprise Customer Data Platforms

By Digital Marketing Depot Learn to integrate data from all sources, segment a buyer profile, create optimal buyer models, and more. Please visit Search Engine Land for the full article. Source:: The Dummies Guide to Enterprise Customer Data Platforms