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December 17, 2018

Google Posts decline in traffic leave many to wonder if strategy is worth the time

By Joy Hawkins After Google Posts moved to the bottom of the Knowledge Panel in September, many are reevaluating the strategy as low-impact. Please visit Search Engine Land for the full article. Source:: Google Posts decline in traffic leave many to wonder if strategy is worth the time       
December 14, 2018

SearchCap: Google Search Console report change, Google Shopping expands & SinglePlatform with Moz

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Source:: SearchCap: Google Search Console report change, Google Shopping expands & SinglePlatform with Moz       
December 14, 2018

Google adds pay for conversions bidding in Display campaigns

By Ginny Marvin Display advertisers can pay for conversions rather than clicks or impressions. Please visit Search Engine Land for the full article. Source:: Google adds pay for conversions bidding in Display campaigns       
December 14, 2018

Do men and women value online reviews differently?

By Jamie Pitman New research suggests there is an opportunity for businesses to get ahead of their competitors by generating reviews from their female customers. Please visit Search Engine Land for the full article. Source:: Do men and women value online reviews differently?       
December 14, 2018

Google officially drops support for several old Search Console reports

By Barry Schwartz As Google promised, some of the old Google Search Console reports are now gone and replaced in the new Google Search Console. Please visit Search Engine Land for the full article. Source:: Google officially drops support for several old Search Console reports       
December 13, 2018

Google Shopping expands to India in English and Hindi

By Ginny Marvin Google enters India’s massive market where Flipkart and Amazon have been battling for e-commerce dominance. Please visit Search Engine Land for the full article. Source:: Google Shopping expands to India in English and Hindi       
December 13, 2018

SinglePlatform and Moz partner for restaurant SEO and content distribution

By Greg Sterling Each company will help the other’s customers improve visibility and local discovery in search. Please visit Search Engine Land for the full article. Source:: SinglePlatform and Moz partner for restaurant SEO and content distribution       
December 13, 2018

Google updates related searches to show image thumbnails, featured snippet-style results

By Barry Schwartz Featured snippets are now used in the related searches section in Google’s mobile results. Please visit Search Engine Land for the full article. Source:: Google updates related searches to show image thumbnails, featured snippet-style results       
December 13, 2018

YouTube sunsetting call-to-action overlays in favor of new ad extension

By Ginny Marvin The call-to-action ad extension will be available for TrueView in-stream ads to start. Please visit Search Engine Land for the full article. Source:: YouTube sunsetting call-to-action overlays in favor of new ad extension       
December 13, 2018

Conductor Actions turns search, SEO data into ‘voice of the customer’ intelligence

By Greg Sterling The company is making the data available through workflow tools Asana, Jira and Trello to enable non-SEO teams to access it. Please visit Search Engine Land for the full article. Source:: Conductor Actions turns search, SEO data into ‘voice of the customer’ intelligence       
December 12, 2018

SearchCap: Google Ads exact match name and brands in search

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Source:: SearchCap: Google Ads exact match name and brands in search       
December 12, 2018

Protect your brand in search

By Digital Marketing Depot You are losing clicks to your competitors that are twice as likely to convert. Please visit Search Engine Land for the full article. Source:: Protect your brand in search       
December 12, 2018

Exact match? Our contest to rename it for Google is sealed with an -ish

By Ginny Marvin Though it was hard to see Matchy McMatchFace miss the boat, we do have a winner in our bid to rename the search company’s not-so-exact match. Please visit Search Engine Land for the full article. Source:: Exact match? Our contest to rename it for Google is sealed […]
December 11, 2018

SearchCap: Google Lens for iOS, Facebook search ads & eCommerce SEO

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Source:: SearchCap: Google Lens for iOS, Facebook search ads & eCommerce SEO       
December 11, 2018

Here’s your exclusive insider look of SMX West

By Chris Sherman Elevate your career with 30+ sessions, 50+ expert speakers, networking, clinics, meetups and more! Please visit Search Engine Land for the full article. Source:: Here’s your exclusive insider look of SMX West