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February 18, 2019

Marketers can now view Shopping Campaigns in Bing Ads search terms reporting

By Robin Kurzer The updated reporting grid also includes an Added/Excluded keywords column. Please visit Search Engine Land for the full article. Source:: Marketers can now view Shopping Campaigns in Bing Ads search terms reporting       
February 15, 2019

How to Prepare for a Successful Marketing Analytics Implementation

By Digital Marketing Depot Live Webinar: Tuesday, February 26, at 1:00 PM ET (10:00 AM PT) Please visit Search Engine Land for the full article. Source:: How to Prepare for a Successful Marketing Analytics Implementation       
February 15, 2019

Bug with Ad Preview and Diagnosis Tool showing ad scores and more data

By Barry Schwartz The Google ad diagnosis tool is currently down after showing data it should not have been showing. Google is investigating the issue. Please visit Search Engine Land for the full article. Source:: Bug with Ad Preview and Diagnosis Tool showing ad scores and more data       
February 15, 2019

Using Google Search Console to manage ‘search enhancement’ validation errors and employing the API

By Detlef Johnson In this wrap-up of our series on Google Search Console, get tips on the most productive uses of the GSC API. Please visit Search Engine Land for the full article. Source:: Using Google Search Console to manage ‘search enhancement’ validation errors and employing the API       
February 15, 2019

Here’s a new script to find the best text for new ads using an n-gram analysis

By Frederick Vallaeys This script analyzes the performance of commonly found word sequences to deliver additional insights about historical ad performance. Please visit Search Engine Land for the full article. Source:: Here’s a new script to find the best text for new ads using an n-gram analysis       
February 14, 2019

SearchCap: EU link tax, Google service area businesses & match types

By Barry Schwartz Please visit Search Engine Land for the full article. Source:: SearchCap: EU link tax, Google service area businesses & match types       
February 14, 2019

Update your match types and account structure to improve performance, here’s how

By Amanda Farley The relationship between search terms matter and so does your choice between the funnel and category structures. Ted Ives and Adam Seybold explain their management approaches during SMX West. Please visit Search Engine Land for the full article. Source:: Update your match types and account structure to […]
February 14, 2019

EU copyright directive poised to become law, includes licensing fees for search engines

By Greg Sterling Controversial ‘link tax’ and content filtering provisions part of the final language of the Directive. Please visit Search Engine Land for the full article. Source:: EU copyright directive poised to become law, includes licensing fees for search engines       
February 14, 2019

6 things you need to know about Google’s change for service area businesses

By Joy Hawkins Google’s new service area business set up cleared addresses. If you’re a service business, don’t try to add it back. Here’s why. Please visit Search Engine Land for the full article. Source:: 6 things you need to know about Google’s change for service area businesses       
February 13, 2019

Get more from your customer data with marketing automation

By Digital Marketing Depot Thursday, February 21, at 1:00 PM ET (10:00 AM PT) Please visit Search Engine Land for the full article. Source:: Get more from your customer data with marketing automation       
February 13, 2019

SearchCap: Google Assistant ads, Google Maps reply to reviews & waitlists

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Source:: SearchCap: Google Assistant ads, Google Maps reply to reviews & waitlists       
February 13, 2019

Google enables ‘join waitlist’ for restaurants

By Greg Sterling Functionality is provided by DineTime as part of Reserve with Google. Please visit Search Engine Land for the full article. Source:: Google enables ‘join waitlist’ for restaurants       
February 13, 2019

Google tests ads in Assistant results

By Greg Sterling With the Assistant now on a billion devices, the move was inevitable. Please visit Search Engine Land for the full article. Source:: Google tests ads in Assistant results       
February 13, 2019

Business owners can now reply to reviews on Google Maps desktop

By Barry Schwartz If you primarily use a desktop computer, you’ll be happy to know that you can now reply to Google Maps reviews without opening a mobile app. Please visit Search Engine Land for the full article. Source:: Business owners can now reply to reviews on Google Maps desktop […]
February 13, 2019

Death of the keyword: What it is (and is not) for retail

By Andy Taylor Are keywords dead, or slowly dying? Columnist Andy Taylor believes that’s up to Google as it controls keeping keyword negatives strumming. Please visit Search Engine Land for the full article. Source:: Death of the keyword: What it is (and is not) for retail