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December 19, 2018

Google’s mobile-first indexing now powers over half of Google’s search results

By Barry Schwartz Google issued an update on the status of its mobile-first indexing initiative. Please visit Search Engine Land for the full article. Source:: Google’s mobile-first indexing now powers over half of Google’s search results       
December 18, 2018

Will Google Home Hub ever become a useful local search tool?

By Greg Sterling Just a few modest improvements would make Home and Home Hub more effective for local search. Please visit Search Engine Land for the full article. Source:: Will Google Home Hub ever become a useful local search tool?       
December 18, 2018

SearchCap: JavaScript nofollow, Google restaurant bookings & remarketing

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Source:: SearchCap: JavaScript nofollow, Google restaurant bookings & remarketing       
December 18, 2018

Compare 17 top SEO tools and platforms

By Digital Marketing Depot Let MarTech Today’s ‘Enterprise SEO Platforms: A Marketer’s Guide’ help you make the informed choice. Please visit Search Engine Land for the full article. Source:: Compare 17 top SEO tools and platforms       
December 18, 2018

Automate your in-market audience bidding with this Google Ads script

By Daniel Gilbert Columnist Daniel Gilbert shares a script that automatically applies bid modifiers to in-market audiences based on their performance. Please visit Search Engine Land for the full article. Source:: Automate your in-market audience bidding with this Google Ads script       
December 18, 2018

Remarketing tactics can mitigate post-holiday waste, here’s how

By Megan Taggart Upcycling traffic for other holidays and nurturing one-time buyers into loyalists are among the ways to recycle audiences for future success. Please visit Search Engine Land for the full article. Source:: Remarketing tactics can mitigate post-holiday waste, here’s how       
December 17, 2018

Google testing restaurant booking with both ‘reserve a table’ and ‘tables tomorrow’ buttons

By Barry Schwartz Google keeps testing new ways to reserve tables or book appointments in local listings. Here is one unusual test. Please visit Search Engine Land for the full article. Source:: Google testing restaurant booking with both ‘reserve a table’ and ‘tables tomorrow’ buttons       
December 17, 2018

Can JavaScript override a nofollow meta tag?

By Chris Sherman Using JavaScript can be a great way to overcome technical challenges, but it doesn’t always work. Please visit Search Engine Land for the full article. Source:: Can JavaScript override a nofollow meta tag?       
December 17, 2018

All the ABM metrics to measure for your quarterly reporting

By Sponsored Content: Terminus The traditional demand funnel doesn’t cut it for account-based marketing — so report on these KPIs instead. Please visit Search Engine Land for the full article. Source:: All the ABM metrics to measure for your quarterly reporting       
December 17, 2018

Google Posts decline in traffic leave many to wonder if strategy is worth the time

By Joy Hawkins After Google Posts moved to the bottom of the Knowledge Panel in September, many are reevaluating the strategy as low-impact. Please visit Search Engine Land for the full article. Source:: Google Posts decline in traffic leave many to wonder if strategy is worth the time       
December 14, 2018

SearchCap: Google Search Console report change, Google Shopping expands & SinglePlatform with Moz

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Source:: SearchCap: Google Search Console report change, Google Shopping expands & SinglePlatform with Moz       
December 14, 2018

Google adds pay for conversions bidding in Display campaigns

By Ginny Marvin Display advertisers can pay for conversions rather than clicks or impressions. Please visit Search Engine Land for the full article. Source:: Google adds pay for conversions bidding in Display campaigns       
December 14, 2018

Do men and women value online reviews differently?

By Jamie Pitman New research suggests there is an opportunity for businesses to get ahead of their competitors by generating reviews from their female customers. Please visit Search Engine Land for the full article. Source:: Do men and women value online reviews differently?       
December 14, 2018

Google officially drops support for several old Search Console reports

By Barry Schwartz As Google promised, some of the old Google Search Console reports are now gone and replaced in the new Google Search Console. Please visit Search Engine Land for the full article. Source:: Google officially drops support for several old Search Console reports       
December 13, 2018

Google Shopping expands to India in English and Hindi

By Ginny Marvin Google enters India’s massive market where Flipkart and Amazon have been battling for e-commerce dominance. Please visit Search Engine Land for the full article. Source:: Google Shopping expands to India in English and Hindi