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June 28, 2019

Today’s customer decision journey is so complex but AI can help

By Christi Olson Consumers jump between devices and online/offline activity and we need to keep up with creating personalized touchpoints. Please visit Search Engine Land for the full article. Source:: Today’s customer decision journey is so complex but AI can help       
June 28, 2019

SMX Replay: How to use data storytelling to earn top-tier media coverage

By George Nguyen Amanda Milligan explains three factors that have earned coverage from NPR and CNN. Please visit Search Engine Land for the full article. Source:: SMX Replay: How to use data storytelling to earn top-tier media coverage       
June 27, 2019

How a localized SEO campaign delivered global market share, lifted revenue

By Amy Gesenhues The campaign, by Search Engine Land Awards SEO agency of the year Wolfgang Digital, helped the Digital Marketing Institute quickly expand to the U.S. Please visit Search Engine Land for the full article. Source:: How a localized SEO campaign delivered global market share, lifted revenue       
June 27, 2019

Google aims to make it easier for SMBs to start using its products

By Ginny Marvin Google for Small Business launches with resources and product recommendations for small businesses. Please visit Search Engine Land for the full article. Source:: Google aims to make it easier for SMBs to start using its products       
June 26, 2019

Google adding features for advertisers to promote deals, drive in-store purchases

By Ginny Marvin Local campaign updates, seasonality adjustments and more. Please visit Search Engine Land for the full article. Source:: Google adding features for advertisers to promote deals, drive in-store purchases       
June 26, 2019

Searchmetrics: Google’s diversity update did impact search results

By Barry Schwartz Here is another study on the Google diversity update that shows the update did help with diversity. Please visit Search Engine Land for the full article. Source:: Searchmetrics: Google’s diversity update did impact search results       
June 26, 2019

Using structured data to create a semantically enhanced web

By Damian Rollison At SMX Advanced, speakers Cata Milos and Max Prin highlight the rise of structured data for Bing and Google – and the work being done to expand its practical use. Please visit Search Engine Land for the full article. Source:: Using structured data to create a semantically […]
June 26, 2019

Google Search Console adds mobile-first indexing features

By Barry Schwartz Google adds the date your site switched over to mobile-first indexing to Search Console reports. Please visit Search Engine Land for the full article. Source:: Google Search Console adds mobile-first indexing features       
June 26, 2019

Spoiler: Rand Fishkin is keynoting SMX East!

By Lauren Donovan Don’t miss your chance to see the consummate advocate for search marketers deliver his opening keynote all about Google! Please visit Search Engine Land for the full article. Source:: Spoiler: Rand Fishkin is keynoting SMX East!       
June 25, 2019

Parallel tracking, more custom parameters coming to Microsoft Advertising for improved tracking

By Ginny Marvin Parallel tracking, currently in beta, will be rolling out soon. Please visit Search Engine Land for the full article. Source:: Parallel tracking, more custom parameters coming to Microsoft Advertising for improved tracking       
June 25, 2019

Google deprecates social knowledge panel markup support

By Barry Schwartz Be on the lookout for changes to your knowledge panels. Please visit Search Engine Land for the full article. Source:: Google deprecates social knowledge panel markup support       
June 25, 2019

Yelp offering more paid profile upgrades for business owners

By Greg Sterling These new subscription products are part of broader push by the company to enable more business profile customization and generate new revenues. Please visit Search Engine Land for the full article. Source:: Yelp offering more paid profile upgrades for business owners       
June 25, 2019

SMX Advanced through the lens of a young SEO professional

By Shahista Kassam Shahista Kassam shares her takeaway from the Seattle event: SEOs need to advocate their value while expanding their writing competencies and developer skills. Please visit Search Engine Land for the full article. Source:: SMX Advanced through the lens of a young SEO professional       
June 24, 2019

Google Search Console adds search within markup & copy with tweaking

By Barry Schwartz Check out these two new features in Google Search Console. Please visit Search Engine Land for the full article. Source:: Google Search Console adds search within markup & copy with tweaking       
June 24, 2019

Are Google knowledge panels with attributions on the rise — or not?

By Barry Schwartz It’s not clear, yet, if there’s been any change in the way Google attributes and links to our content. Please visit Search Engine Land for the full article. Source:: Are Google knowledge panels with attributions on the rise — or not?