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October 31, 2019

Google doesn’t have an ‘ideal’ page speed

By George Nguyen The most meaningful speed metric depends on how users interact with your site, said Google’s Martin Splitt. Please visit Search Engine Land for the full article. Source:: Google doesn’t have an ‘ideal’ page speed       
October 30, 2019

Here’s how to leverage long-tail keywords for your SEO

By Kristopher Jones Thinking about long-tail keywords for local search, intent and conversational language can help your SEO efforts. Please visit Search Engine Land for the full article. Source:: Here’s how to leverage long-tail keywords for your SEO       
October 30, 2019

Achieving 3.7 Google My Business rating stars delivers highest conversion boost, study finds

By George Nguyen Replying to a third of reviews may increase conversions by 80% for enterprise locations. Please visit Search Engine Land for the full article. Source:: Achieving 3.7 Google My Business rating stars delivers highest conversion boost, study finds       
October 30, 2019

Video: Eric Enge on Google advice vs. real-world SEO experience

By Barry Schwartz We also discussed how to build out successful content and manage client expectations. Please visit Search Engine Land for the full article. Source:: Video: Eric Enge on Google advice vs. real-world SEO experience       
October 29, 2019

Are TrueView video discovery ads the better option for your brand?

By Joe Martinez Discovery ads require a strategy for a different type of use-case that can be helpful to your business goals. Here’s when it works. Please visit Search Engine Land for the full article. Source:: Are TrueView video discovery ads the better option for your brand?       
October 29, 2019

Build a sound foundation to scale your Facebook campaigns

By Zenia Johnson SMX East speaker Zenia Johnson outlines two top priorities for Facebook CBO: account structure and testing. Please visit Search Engine Land for the full article. Source:: Build a sound foundation to scale your Facebook campaigns       
October 29, 2019

Google ad revenue growth steadies in Q3: Propelled by mobile search, YouTube

By Ginny Marvin Ad revenues were $33.9 billion in the third quarter of 2019. Please visit Search Engine Land for the full article. Source:: Google ad revenue growth steadies in Q3: Propelled by mobile search, YouTube       
October 29, 2019

You’re about to miss Search Marketing Expo

By Lauren Donovan SMX East kicks off in two weeks! Will we see you there? Please visit Search Engine Land for the full article. Source:: You’re about to miss Search Marketing Expo       
October 28, 2019

Parse.ly looks to solve content marketing attribution challenges

By Jennifer Cannon A conversions report details which content converts the most users, which content contributes to the most conversions and the types of conversions. Please visit Search Engine Land for the full article. Source:: Parse.ly looks to solve content marketing attribution challenges       
October 28, 2019

What does Google Maps ‘incognito mode’ mean for businesses?

By Adam Dorfman Google is giving consumers more control to opt-out but likely priming the market for more ambitious advertising products in Maps. Please visit Search Engine Land for the full article. Source:: What does Google Maps ‘incognito mode’ mean for businesses?       
October 28, 2019

Why you may not have noticed the Google BERT update

By Barry Schwartz Don’t try to optimize for BERT, try to optimize your content for humans. Please visit Search Engine Land for the full article. Source:: Why you may not have noticed the Google BERT update       
October 28, 2019

As App campaign placements expand, Google Ads aims to improve asset combinations for app ads

By Ginny Marvin App campaign advertisers might see changes to asset reporting. Please visit Search Engine Land for the full article. Source:: As App campaign placements expand, Google Ads aims to improve asset combinations for app ads       
October 28, 2019

Google to stop indexing Flash content

By Barry Schwartz By the end of this year, Google will stop indexing Adobe Flash. Please visit Search Engine Land for the full article. Source:: Google to stop indexing Flash content       
October 25, 2019

Voice assistant study: Microsoft’s Cortana offers most answers, Google Assistant proves most accurate

By Greg Sterling Perficient Digital ran 5,000 queries on seven devices including Alexa, Cortana, Google Assistant (Home, smartphones) and Siri. Please visit Search Engine Land for the full article. Source:: Voice assistant study: Microsoft’s Cortana offers most answers, Google Assistant proves most accurate       
October 25, 2019

Amazon ad revenue tops $3.5 billion in third quarter, expecting strong holiday season

By Ginny Marvin Ad revenue growth accelerated in the third quarter. Please visit Search Engine Land for the full article. Source:: Amazon ad revenue tops $3.5 billion in third quarter, expecting strong holiday season