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April 4, 2018

In big win, Apple hires Google AI chief John Giannandrea away from Google

By Greg Sterling Apple must succeed in AI if it is to remain competitive with rivals. The post In big win, Apple hires Google AI chief John Giannandrea away from Google appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: In big win, […]
April 4, 2018

7 ways to turn a webinar into a stream of link-attracting content

By Jordan Kasteler Contributor Jordan Kasteler explains how to use webinars you’ve created to develop new content and become a marketing and link-building machine your competitors can’t keep up with. The post 7 ways to turn a webinar into a stream of link-attracting content appeared first on Search Engine Land. […]
April 4, 2018

Bing Ads launches mobile price extensions

By Ginny Marvin Price extensions are available in the US and rolling out to international markets this month. The post Bing Ads launches mobile price extensions appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Bing Ads launches mobile price extensions       
April 3, 2018

SearchCap: Google’s AMP Project, John Harrison Google doodle & more

By Amy Gesenhues Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google’s AMP Project, John Harrison Google doodle & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article. […]
April 3, 2018

Google’s AMP Project announces new consent component ahead of GDPR compliance deadline

By Michelle Robbins Development of a new Accelerated Mobile Pages (AMP) component enabling publishers to acquire user consent is underway and accepting comments. The post Google’s AMP Project announces new consent component ahead of GDPR compliance deadline appeared first on Search Engine Land. Please visit Search Engine Land for the […]
April 3, 2018

How to use the Knowledge Graph for higher rankings

By Ryan Shelley Contributor Ryan Shelley recommends looking into the content displayed in a knowledge card and using what you find to develop a smart and targeted content marketing campaign for your website. The post How to use the Knowledge Graph for higher rankings appeared first on Search Engine Land. […]
April 3, 2018

John Harrison Google doodle honors man who invented marine chronometer 283 years ago

By Amy Gesenhues A self-taught clockmaker, Harrison’s invention helped sailors gauge their latitude and longitude at sea. The post John Harrison Google doodle honors man who invented marine chronometer 283 years ago appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: John Harrison […]
April 2, 2018

Google’s Ben Gomes expands role to head all of search amid leadership shuffle

By Michelle Robbins Role previously held by John Giannandrea being split into two between Jeff Dean and Ben Gomes The post Google’s Ben Gomes expands role to head all of search amid leadership shuffle appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: […]
April 2, 2018

SearchCap: SEO angles, mobile conversions & April Fools’ Day pranks

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: SEO angles, mobile conversions & April Fools’ Day pranks appeared first on Search Engine Land. Please visit Search Engine Land for the full article. […]
April 2, 2018

April Fools’ Day 2018: Google, Amazon & more have fun over the weekend

By Barry Schwartz April Fools’ Day 2018: Google, Amazon & more have fun over the weekend The post April Fools’ Day 2018: Google, Amazon & more have fun over the weekend appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: April Fools’ Day […]
April 2, 2018

The power of podcasting: SEO keyword angles

By Sherry Bonelli In Part 2 of a three-part series, Contributor Sherry Bonelli dives into the details of optimizing a podcast for maximum SEO, link and brand-building benefit. The post The power of podcasting: SEO keyword angles appeared first on Search Engine Land. Please visit Search Engine Land for the […]
April 2, 2018

7 ways to increase mobile engagement

By Kristopher Jones The mobile search economy continues to explode. Contributor Kristopher Jones outlines several messaging and alternative marketing strategies to improve your mobile conversion rates. The post 7 ways to increase mobile engagement appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: […]