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January 17, 2019

Ad testing in a multi-format world of responsive search ads, three headlines and more

By Ginny Marvin What does ad testing look like when you’ve got responsive search ads, two headline text ads, three headline text ads and multiple descriptions all running in your ad groups. Please visit Search Engine Land for the full article. Source:: Ad testing in a multi-format world of responsive […]
January 17, 2019

Bing Ads will serve all Yahoo search ads in new Microsoft-Verizon Media deal

By Ginny Marvin The extended partnership will make all Yahoo search inventory available through the Bing Ads platform. Bing Ads will continue to serve all AOL search inventory. Please visit Search Engine Land for the full article. Source:: Bing Ads will serve all Yahoo search ads in new Microsoft-Verizon Media […]
January 17, 2019

Get more conversions by deconstructing your PPC ads

By Frederick Vallaeys Columnist Frederick Vallaeys shares a new Google Ads script that will reveal what parts of your ads are worth keeping and which to discard. Please visit Search Engine Land for the full article. Source:: Get more conversions by deconstructing your PPC ads       
January 16, 2019

SearchCap: EU search results preview, Google URL inspection tool update & Bing Ads page feeds

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Source:: SearchCap: EU search results preview, Google URL inspection tool update & Bing Ads page feeds       
January 16, 2019

Google ordered to submit search index to state sponsorship in Russia

By Greg Sterling Google has a 45 percent search market share in Russia, second only to Yandex. Please visit Search Engine Land for the full article. Source:: Google ordered to submit search index to state sponsorship in Russia       
January 16, 2019

Demystifying Google’s guide to clicks, impressions and position in Google Search Console

By Glenn Gabe Here are the answers to the most common questions asked about managing metrics in the Performance reporting in GSC. Please visit Search Engine Land for the full article. Source:: Demystifying Google’s guide to clicks, impressions and position in Google Search Console       
January 16, 2019

Bing Ads launches page feeds for easier Dynamic Search Ads management

By Ginny Marvin Use page feeds to manage URL groupings for auto targets in DSA campaigns. Please visit Search Engine Land for the full article. Source:: Bing Ads launches page feeds for easier Dynamic Search Ads management       
January 16, 2019

Google Search Console’s URL inspection tool adds HTTP response, page resources, JS logs and rendered screenshot

By Barry Schwartz You must check out the upgraded Google URL inspection tool; it really gives you more detailed insights into your pages. Please visit Search Engine Land for the full article. Source:: Google Search Console’s URL inspection tool adds HTTP response, page resources, JS logs and rendered screenshot       
January 15, 2019

EU copyright directive nearing final form as Google tests stripped-down news SERPs

By Greg Sterling Once the language is finalized, each member state will need to ratify the directive. Please visit Search Engine Land for the full article. Source:: EU copyright directive nearing final form as Google tests stripped-down news SERPs       
January 15, 2019

SearchCap: Google Gmail ads, DuckDuckGp Apple Maps & Amazon ads

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Source:: SearchCap: Google Gmail ads, DuckDuckGp Apple Maps & Amazon ads       
January 15, 2019

Amazon Sponsored Products ads now support dynamic bidding, bid adjustments

By Ginny Marvin Advertisers can opt-into automated bidding and tailor bids for the search ads by page placement. Please visit Search Engine Land for the full article. Source:: Amazon Sponsored Products ads now support dynamic bidding, bid adjustments       
January 15, 2019

DuckDuckGo map and address searches now powered by Apple Maps

By Greg Sterling The company had been using OpenStreetMap. Please visit Search Engine Land for the full article. Source:: DuckDuckGo map and address searches now powered by Apple Maps       
January 15, 2019

A quick and dirty guide to winning with Gmail ads

By Jacob Baadsgaard In comparison with other ad placements, Gmail ads are less competitive and can help build brand awareness from within a potential customer’s inbox. Please visit Search Engine Land for the full article. Source:: A quick and dirty guide to winning with Gmail ads       
January 14, 2019

Account-based marketing tools: What you need to know

By Digital Marketing Depot What goes into a successful ABM strategy? Please visit Search Engine Land for the full article. Source:: Account-based marketing tools: What you need to know       
January 14, 2019

SearchCap: Google blog comments & People also ask in Google

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Source:: SearchCap: Google blog comments & People also ask in Google