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November 8, 2018

PPC toolkit expands with Bing Ads Scripts’ cross-account operations

By Frederick Vallaeys Columnist Frederick Vallaeys offers code samples for sending email and creating virtual labels with JSON to fill in some missing pieces. Please visit Search Engine Land for the full article. Source:: PPC toolkit expands with Bing Ads Scripts’ cross-account operations       
November 8, 2018

3 differences between Bing Ads Scripts and Google Scripts you need to know

By Christi Olson There are key differences in functionality but an automatic ‘search and replace’ edit feature is a time-saver with the new Scripts API. Please visit Search Engine Land for the full article. Source:: 3 differences between Bing Ads Scripts and Google Scripts you need to know       
November 8, 2018

Google Search Console experiment for domain properties

By Barry Schwartz As Google looks to migrate more features from the old Google Search Console to the new one, Google is rethinking property sets with domain properties. Please visit Search Engine Land for the full article. Source:: Google Search Console experiment for domain properties       
November 7, 2018

How to use Chrome User Experience Report to improve your site’s performance

By Aleh Barysevich An update to PageSpeed Insights from “lab data” to “field data” has the potential to significantly influence how Google handles your search engine rankings. Please visit Search Engine Land for the full article. Source:: How to use Chrome User Experience Report to improve your site’s performance       
November 7, 2018

SearchCap: Google Ad metrics, Bing Ads scripts & Bing loses Cortana lead

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Source:: SearchCap: Google Ad metrics, Bing Ads scripts & Bing loses Cortana lead       
November 7, 2018

Learn how distance and intent shape local search

By Digital Marketing Depot When every SERP is a local SERP, understanding Google’s methods is essential. Please visit Search Engine Land for the full article. Source:: Learn how distance and intent shape local search       
November 7, 2018

Bing Ads Scripts are rolling out in beta

By Ginny Marvin Like Google Ads Scripts, the new Bing Ads Scripts can be used to apply multiple changes or monitor performance across accounts and campaigns. Please visit Search Engine Land for the full article. Source:: Bing Ads Scripts are rolling out in beta       
November 6, 2018

Cortana loses its chief after only 8 months

By Greg Sterling Microsoft is an AI leader but Cortana lags its rivals in distribution. Please visit Search Engine Land for the full article. Source:: Cortana loses its chief after only 8 months       
November 6, 2018

Google Ads intros new ad position metrics

By Ginny Marvin Four new metrics provide better indications of where your ads appear on the search results pages. Please visit Search Engine Land for the full article. Source:: Google Ads intros new ad position metrics       
November 6, 2018

Verdict is in for CEO involved in forging court order over reputation attack

By Chris Silver Smith This case highlights the lack of protection and justice available for online defamation victims from Google and other tech companies. Please visit Search Engine Land for the full article. Source:: Verdict is in for CEO involved in forging court order over reputation attack       
November 6, 2018

Limited time: Lock in exclusive savings to SMX West

By Search Engine Land Super Early Bird pricing expires soon! Get proven, actionable search marketing tactics from the experts. Please visit Search Engine Land for the full article. Source:: Limited time: Lock in exclusive savings to SMX West       
November 6, 2018

Why the SaaS model is right for programmatic

By Tim Vanderhook By charging a simple subscription fee for the programmatic buying platform, cost-efficient buying and scale spending efficiencies emerge. Please visit Search Engine Land for the full article. Source:: Why the SaaS model is right for programmatic       
November 6, 2018

Election 2018: Social media trolls, Google touts search, video ads get ugly

By Greg Sterling Gone are the days when the internet was simply a tool to learn more about candidates and issues. Please visit Search Engine Land for the full article. Source:: Election 2018: Social media trolls, Google touts search, video ads get ugly       
November 5, 2018

The revamping of AMP: Renew your commitment to mobile

By Jim Yu Regardless of niche, it’s time to up your mobile SEO game, and AMP can help with that. Learn specific steps you can take. Please visit Search Engine Land for the full article. Source:: The revamping of AMP: Renew your commitment to mobile       
November 5, 2018

SearchCap: Google News update coming, local features & Search Console stats

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Source:: SearchCap: Google News update coming, local features & Search Console stats