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Blog | Cicor Marketing | Tampa Chicago
November 20, 2018

State of the Google Shopping auction heading into the 2018 holiday season

By Andy Taylor The paid search results of the upcoming holiday season will be heavily dependent on Google Shopping performance for many retailers. But how will Google Express factor into it? Please visit Search Engine Land for the full article. Source:: State of the Google Shopping auction heading into the […]
November 20, 2018

Product listing ads, digital co-op and the $13 billion opportunity

By Andreas Reiffen By joining forces with brands, retailers making a PLA co-op spend can bid more aggressively and expand their profile where it matters. Please visit Search Engine Land for the full article. Source:: Product listing ads, digital co-op and the $13 billion opportunity       
November 20, 2018

A closer look at Bing’s box and whisker plots to analyze CPC data

By Kevin Klein The box and whisker visualization offers a view of both the mean and median along with four quartiles to identify statistical outliers. This is part two of a three-part series about Bing’s data distribution tools. Please visit Search Engine Land for the full article. Source:: A closer […]
November 19, 2018

Google Ads showing Black Friday click, impression share trends in Overviews

By Ginny Marvin Throughout the week, advertisers will be able to see how their campaigns are trending over last year. Please visit Search Engine Land for the full article. Source:: Google Ads showing Black Friday click, impression share trends in Overviews       
November 19, 2018

SearchCap: Google hotel packs, impression share target & user comments in search

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Source:: SearchCap: Google hotel packs, impression share target & user comments in search       
November 19, 2018

Send your team to SMX West to amplify learning and savings!

By Search Engine Land The more you send, the more you save – lock in team rates now! Please visit Search Engine Land for the full article. Source:: Send your team to SMX West to amplify learning and savings!       
November 19, 2018

Bing histograms reveal better business intelligence metrics with data distribution

By Kevin Klein Simple average is ok but histograms of your CPC data can help to better understand outlier data points. This is part one of a three-part series about Bing’s data distribution tools. Please visit Search Engine Land for the full article. Source:: Bing histograms reveal better business intelligence […]
November 19, 2018

New design for hotel local pack now showing in Google search

By Barry Schwartz Google Hotel local pack got a redesign and adds an additional slot for four listings. Please visit Search Engine Land for the full article. Source:: New design for hotel local pack now showing in Google search       
November 19, 2018

Google My Business Insights to get more recent data

By Barry Schwartz Google promised to reduce the latency of the Google My Business Insights reports and tools. Please visit Search Engine Land for the full article. Source:: Google My Business Insights to get more recent data       
November 16, 2018

Google releases Target Impression Share, its latest Smart Bidding strategy

By Ginny Marvin The automated bidding feature aims to maximize reach and awareness. Please visit Search Engine Land for the full article. Source:: Google releases Target Impression Share, its latest Smart Bidding strategy       
November 16, 2018

SearchCap: Digital agency survey & more

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Source:: SearchCap: Digital agency survey & more       
November 15, 2018

Help us understand how digital agencies are evolving: Take our survey

By Ginny Marvin If you work at a digital agency, we want to hear from you. Please visit Search Engine Land for the full article. Source:: Help us understand how digital agencies are evolving: Take our survey       
November 15, 2018

SearchCap: Survey for agencies, Cortana app update, Bing Ads headlines, more

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Source:: SearchCap: Survey for agencies, Cortana app update, Bing Ads headlines, more       
November 15, 2018

Google launches special Black Friday, Cyber Monday deals ad unit

By Ginny Marvin Here’s how you can join Google’s experiment to show offers at the top of the search results for Black Friday and Cyber Monday deals. Please visit Search Engine Land for the full article. Source:: Google launches special Black Friday, Cyber Monday deals ad unit       
November 15, 2018

4 new search metrics in Google Ads to give you what you really wanted out of average position

By Matt Lawson Average position is an often-used, often-misunderstood metric. Contributor and Googler Matt Lawson talks through what Google’s new metrics do that average position can’t. Please visit Search Engine Land for the full article. Source:: 4 new search metrics in Google Ads to give you what you really wanted […]