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October 3, 2017

SearchCap: Google AMP updates, SEO content & paid search clicks

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AMP updates, SEO content & paid search clicks appeared first on Search Engine Land. Please visit Search Engine Land for the full article. […]
October 3, 2017

Beat high-cost paid search clicks by sweating the details

By Pauline Jakober Paid search can be difficult in competitive industries where CPCs are higher than average, but columnist Pauline Jakober believes it’s still possible to succeed with the right tactics. The post Beat high-cost paid search clicks by sweating the details appeared first on Search Engine Land. Please visit […]
October 3, 2017

Google releases a variety of Accelerated Mobile Pages Project (AMP) updates: scrolling animations, video analytics, fluid ad support

By Greg Sterling The scope and feature list of the open-source project continue to expand. The post Google releases a variety of Accelerated Mobile Pages Project (AMP) updates: scrolling animations, video analytics, fluid ad support appeared first on Search Engine Land. Please visit Search Engine Land for the full article. […]
October 3, 2017

Word association: Here’s a script for analyzing the phrases that associate with your terms

By Daniel Gilbert Ever spent hours and days trawling through an AdWords account in an effort to unearth actionable insights? Columnist Daniel Gilbert shares a script that will give you a shortcut to potentially useful key phrases. The post Word association: Here’s a script for analyzing the phrases that associate… […]
October 2, 2017

SearchCap: Google’s new flexible sampling, paywall schema & HTTPS migrations

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google’s new flexible sampling, paywall schema & HTTPS migrations appeared first on Search Engine Land. Please visit Search Engine Land for the full article. […]
October 2, 2017

Moving to HTTPS? Don’t miss this unique opportunity!

By Fili Wiese Google recently announced that forms on web pages over HTTP will be marked as ‘not secure’ in Chrome starting this month. Columnist Fili Wiese believes this presents a good opportunity to make the switch to HTTPS — and that webmasters can take advantage of this switch to […]
October 2, 2017

Google adds structured data for subscription & paywalled content for new flexible sampling program

By Barry Schwartz Excited for the new flexible sampling program for Google web search and Google News? Well, make sure you don’t get in trouble for cloaking by using this new structured data. The post Google adds structured data for subscription & paywalled content for new flexible sampling program appeared… […]
October 2, 2017

Google: First Click Free is over, being replaced by ‘flexible sampling’

By Greg Sterling Google is rolling out a suite of tools to help news publishers drive more subscription revenue. The post Google: First Click Free is over, being replaced by ‘flexible sampling’ appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Google: First […]
September 29, 2017

SEO ranking factors: What’s important, what’s not

By Chris Sherman This week, Google celebrated its 19th birthday. A lot has changed in nearly two decades. Rather than relying primarily on PageRank to evaluate the quality of web pages, Google now uses a whole array of techniques to suggest a wide range of content in response to queries, […]
September 29, 2017

SearchCap: Bing Ads tracking, Google Home screen & Google Fred

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Bing Ads tracking, Google Home screen & Google Fred appeared first on Search Engine Land. Please visit Search Engine Land for the full article. […]
September 29, 2017

Google’s ‘Manhattan project’: Home device with a screen to compete with Echo Show

By Greg Sterling Can Google Home emerge from Amazon Echo’s shadow? The post Google’s ‘Manhattan project’: Home device with a screen to compete with Echo Show appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Google’s ‘Manhattan project’: Home device with a screen […]
September 29, 2017

Targeting featured snippet and ‘People also ask’ SERP features

By Marcus Miller Wondering how to obtain the elusive “position zero” in Google search results? Columnist Marcus Miller discusses how to target answer boxes and related questions. The post Targeting featured snippet and ‘People also ask’ SERP features appeared first on Search Engine Land. Please visit Search Engine Land for […]
September 29, 2017

Search in Pics: Google balloon statues, a Fiat Polski car & massage chair

By Barry Schwartz In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google Polski Fiat car: Source: Instagram Google massage […]
September 29, 2017

Bing Ads adds URL tracking parameters for locations & extensions

By Ginny Marvin The {TargetID} parameter also now captures more click source information. The post Bing Ads adds URL tracking parameters for locations & extensions appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Bing Ads adds URL tracking parameters for locations & […]
September 28, 2017

SearchCap: Google bugs, Bing Ads conversions & Google local finder mentions

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google bugs, Bing Ads conversions & Google local finder mentions appeared first on Search Engine Land. Please visit Search Engine Land for the full […]