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November 11, 2019

Here’s how to set up the Google Site Kit WordPress plugin

By Tony Edward Although it may not be ideal for formal data reporting, it is a helpful dashboard to stay on top of site performance metrics. Please visit Search Engine Land for the full article. Source:: Here’s how to set up the Google Site Kit WordPress plugin       
November 11, 2019

Which SEO software is right for your company?

By Digital Marketing Depot Let MarTech Today’s ‘Enterprise SEO Platforms: A Marketer’s Guide’ help you make the informed choice. Please visit Search Engine Land for the full article. Source:: Which SEO software is right for your company?       
November 11, 2019

DuckDuckGo joins World Wide Web Consortium

By George Nguyen The search engine says it will contribute to global standards with privacy in mind. Please visit Search Engine Land for the full article. Source:: DuckDuckGo joins World Wide Web Consortium       
November 11, 2019

Video: Danny Sullivan, Google Public Liaison of Search, on his transition from Search Engine Land to Google

By Barry Schwartz It was an honor and privilege to interview Danny Sullivan, someone I have worked closely with at this site for about 15 years. Please visit Search Engine Land for the full article. Source:: Video: Danny Sullivan, Google Public Liaison of Search, on his transition from Search Engine […]
November 8, 2019

How to recognize a lost cause in SEO projects and request for proposals (RFPs)

By Shari Thurow Without giving away specific details in a proposal, here are some key indicators to assess if a client’s team will actually support your recommendations. Please visit Search Engine Land for the full article. Source:: How to recognize a lost cause in SEO projects and request for proposals […]
November 8, 2019

European antitrust chief says Google’s auction-based shopping remedy not working

By Greg Sterling Margrethe Vestager may require Google to make additional changes in the SERP. Please visit Search Engine Land for the full article. Source:: European antitrust chief says Google’s auction-based shopping remedy not working       
November 7, 2019

Google Ads Editor update includes support for Discovery campaigns

By Ginny Marvin Version 1.2 is now available. Please visit Search Engine Land for the full article. Source:: Google Ads Editor update includes support for Discovery campaigns       
November 7, 2019

Choosing a local marketing solution for your multi-location business

By Digital Marketing Depot Compare 17 local marketing solutions and find the right one for your company Please visit Search Engine Land for the full article. Source:: Choosing a local marketing solution for your multi-location business       
November 7, 2019

Let’s kill the hourly rate: We are leaving money on the table

By Duane Brown Creating a win-win partnership for agencies and clients depends on the understanding that marketing is an investment center, not a cost center. Please visit Search Engine Land for the full article. Source:: Let’s kill the hourly rate: We are leaving money on the table       
November 7, 2019

Pro Tip: Don’t add new services reactively

By Karl Sakas SMX East speaker Karl Sakas explains what you should do when a client requests a service your agency doesn’t offer. Please visit Search Engine Land for the full article. Source:: Pro Tip: Don’t add new services reactively       
November 6, 2019

Uber Eats readies ad sales for restaurants

By Greg Sterling Could it become a rival to Google and Yelp over time? Please visit Search Engine Land for the full article. Source:: Uber Eats readies ad sales for restaurants       
November 6, 2019

Video: Aja Frost of Hubspot on the power of content structure in search rankings

By Barry Schwartz Want to learn more about the power of content in SEO? Watch this interview. Please visit Search Engine Land for the full article. Source:: Video: Aja Frost of Hubspot on the power of content structure in search rankings       
November 6, 2019

Senate bill seeks to compel tech giants to offer ‘unfiltered’ versions of their content

By Greg Sterling The ‘Filter Bubble Transparency Act’ would apply to websites and mobile apps. Please visit Search Engine Land for the full article. Source:: Senate bill seeks to compel tech giants to offer ‘unfiltered’ versions of their content       
November 6, 2019

Could Chrome’s targetText functionality have uses beyond Featured Snippets on desktop?

By Brodie Clark It may not improve SEO, but targetText’s ability to highlight text on a web page has potential for other use-cases. Please visit Search Engine Land for the full article. Source:: Could Chrome’s targetText functionality have uses beyond Featured Snippets on desktop?       
November 5, 2019

FAQ: All about the BERT algorithm in Google search

By George Nguyen What it is, how it works and what it means for search. Please visit Search Engine Land for the full article. Source:: FAQ: All about the BERT algorithm in Google search