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April 29, 2019

Google may decide to charge for Google My Business listings

By Barry Schwartz If Google starts to charge for Google My Business listings it may introduce some issues for how Google defends their free/organic listings. Please visit Search Engine Land for the full article. Source:: Google may decide to charge for Google My Business listings       
April 29, 2019

Bing Ads rebrands to Microsoft Advertising

By Ginny Marvin The new name reflects a broader focus on ad inventory, data and targeting capabilities. Please visit Search Engine Land for the full article. Source:: Bing Ads rebrands to Microsoft Advertising       
April 26, 2019

The SEO Advantages of Machine-Readable HTML5 Semantic Markup

By Detlef Johnson Please visit Search Engine Land for the full article. Source:: The SEO Advantages of Machine-Readable HTML5 Semantic Markup       
April 26, 2019

Google bug may select unrelated canonical URLs, could impact indexing

By George Nguyen Breadcrumb trails on mobile may reflect unrelated URLs. Please visit Search Engine Land for the full article. Source:: Google bug may select unrelated canonical URLs, could impact indexing       
April 25, 2019

Still have active destination URLs in Bing Ads? It’s time to migrate to final URLs

By Ginny Marvin Say goodbye to standard text ads by the end of the year. Please visit Search Engine Land for the full article. Source:: Still have active destination URLs in Bing Ads? It’s time to migrate to final URLs       
April 25, 2019

Younger users rely on snippets and knowledge panel, often don’t click, survey says

By Greg Sterling Yet ‘position zero’ doesn’t always win says survey, which reveals relatively discerning users. Please visit Search Engine Land for the full article. Source:: Younger users rely on snippets and knowledge panel, often don’t click, survey says       
April 24, 2019

SEO guide to optimizing your LinkedIn profile for more connections, better leads

By Jessica Foster Learn how to craft messages for new connections and attract clients to your profile with this SEO guide to LinkedIn optimization. Please visit Search Engine Land for the full article. Source:: SEO guide to optimizing your LinkedIn profile for more connections, better leads       
April 24, 2019

Google search spend growth slows as click volume rises, reports show

By Ginny Marvin Mobile continues to fuel growth in click share and spend, and Shopping remains steady growth vehicle for retail spend. Please visit Search Engine Land for the full article. Source:: Google search spend growth slows as click volume rises, reports show       
April 24, 2019

App-marketer spending on Apple Search Ads equals Google, Facebook Combined

By Greg Sterling The data come from Kenshoo’s Q1 2019 Quarterly Trends Report, capturing trends from more than $6 billion in ad spend. Please visit Search Engine Land for the full article. Source:: App-marketer spending on Apple Search Ads equals Google, Facebook Combined       
April 23, 2019

Final call to enter the 2019 Search Engine Land Awards

By Search Engine Land Time is running out to wrap up your submissions for the 4th annual Search Engine Land Awards! That’s right – the final entry deadline is just a little more than a week away, Friday, April 13th at 11:59PM PST. Please visit Search Engine Land for the […]
April 23, 2019

New European Google local SERPs prompt users to ‘find results on’ other sites

By Greg Sterling Google appears to be trying to prevent a formal local search antitrust complaint. Please visit Search Engine Land for the full article. Source:: New European Google local SERPs prompt users to ‘find results on’ other sites       
April 23, 2019

Google confirms AJAX (i.e. XHR) calls consume crawl budget

By Barry Schwartz One more thing to look at if you need to optimize your crawl budget for the most efficient Googlebot crawl of your pages. Please visit Search Engine Land for the full article. Source:: Google confirms AJAX (i.e. XHR) calls consume crawl budget       
April 23, 2019

Google starts showing more images in the web search results

By Barry Schwartz It might be time for you to focus a bit more on image SEO. Please visit Search Engine Land for the full article. Source:: Google starts showing more images in the web search results       
April 22, 2019

Google takes baby steps to monetize Google Assistant, Google Home

By Greg Sterling There’s a multi-faceted revenue model starting to emerge. Please visit Search Engine Land for the full article. Source:: Google takes baby steps to monetize Google Assistant, Google Home       
April 22, 2019

New Google smart bidding signals coming: price competitiveness, seasonality for Shopping campaigns

By Ginny Marvin Mobile app ratings will also soon be among the signals Google uses in automated bidding. Please visit Search Engine Land for the full article. Source:: New Google smart bidding signals coming: price competitiveness, seasonality for Shopping campaigns