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November 9, 2018

Google now shows Seller Ratings by country, changes eligibility requirements

By Ginny Marvin Businesses must have 100 reviews per country to be eligible for Seller Rating. Please visit Search Engine Land for the full article. Source:: Google now shows Seller Ratings by country, changes eligibility requirements       
November 9, 2018

Improve paid search results through routine, scheduled maintenance

By Megan Taggart Just as you schedule campaigns, creating a cadence to evaluate channel strategies is vital to improving paid search results. Please visit Search Engine Land for the full article. Source:: Improve paid search results through routine, scheduled maintenance       
November 9, 2018

Report: ‘Incentivized reviews’ effective for consumers and brands

By Greg Sterling While 58 percent of consumers were unaffected by the presence of an incentive, 42 percent were less willing to trust them. Please visit Search Engine Land for the full article. Source:: Report: ‘Incentivized reviews’ effective for consumers and brands       
November 9, 2018

Step up your multichannel marketing game

By Digital Marketing Depot Live Webinar: Thursday, November 29, at 1:00 PM ET (10:00 AM PT) Please visit Search Engine Land for the full article. Source:: Step up your multichannel marketing game       
November 8, 2018

SearchCap: Google Search Console properties, Chrome UX & Bing & Google Ads scripts

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Source:: SearchCap: Google Search Console properties, Chrome UX & Bing & Google Ads scripts       
November 8, 2018

Google testing YouTube movie trailer videos in ads on Google.com

By Ginny Marvin The videos appear in a carousel ad unit. Please visit Search Engine Land for the full article. Source:: Google testing YouTube movie trailer videos in ads on Google.com       
November 8, 2018

PPC toolkit expands with Bing Ads Scripts’ cross-account operations

By Frederick Vallaeys Columnist Frederick Vallaeys offers code samples for sending email and creating virtual labels with JSON to fill in some missing pieces. Please visit Search Engine Land for the full article. Source:: PPC toolkit expands with Bing Ads Scripts’ cross-account operations       
November 8, 2018

3 differences between Bing Ads Scripts and Google Scripts you need to know

By Christi Olson There are key differences in functionality but an automatic ‘search and replace’ edit feature is a time-saver with the new Scripts API. Please visit Search Engine Land for the full article. Source:: 3 differences between Bing Ads Scripts and Google Scripts you need to know       
November 8, 2018

Google Search Console experiment for domain properties

By Barry Schwartz As Google looks to migrate more features from the old Google Search Console to the new one, Google is rethinking property sets with domain properties. Please visit Search Engine Land for the full article. Source:: Google Search Console experiment for domain properties       
November 7, 2018

How to use Chrome User Experience Report to improve your site’s performance

By Aleh Barysevich An update to PageSpeed Insights from “lab data” to “field data” has the potential to significantly influence how Google handles your search engine rankings. Please visit Search Engine Land for the full article. Source:: How to use Chrome User Experience Report to improve your site’s performance       
November 7, 2018

SearchCap: Google Ad metrics, Bing Ads scripts & Bing loses Cortana lead

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Source:: SearchCap: Google Ad metrics, Bing Ads scripts & Bing loses Cortana lead       
November 7, 2018

Learn how distance and intent shape local search

By Digital Marketing Depot When every SERP is a local SERP, understanding Google’s methods is essential. Please visit Search Engine Land for the full article. Source:: Learn how distance and intent shape local search       
November 7, 2018

Bing Ads Scripts are rolling out in beta

By Ginny Marvin Like Google Ads Scripts, the new Bing Ads Scripts can be used to apply multiple changes or monitor performance across accounts and campaigns. Please visit Search Engine Land for the full article. Source:: Bing Ads Scripts are rolling out in beta       
November 6, 2018

Cortana loses its chief after only 8 months

By Greg Sterling Microsoft is an AI leader but Cortana lags its rivals in distribution. Please visit Search Engine Land for the full article. Source:: Cortana loses its chief after only 8 months       
November 6, 2018

Google Ads intros new ad position metrics

By Ginny Marvin Four new metrics provide better indications of where your ads appear on the search results pages. Please visit Search Engine Land for the full article. Source:: Google Ads intros new ad position metrics