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May 9, 2017

Start Listening! 7 Real-World Tips for Better Social Engagement

By Digital Marketing Depot Pepsi….Fox News….Uber. Look at recent headlines and you’ll see the impact social media can have on a brand. In today’s 24/7 news cycle, responding quickly and appropriately to customers on social media can be the difference between success and disaster. Why do brands still struggle with […]
May 9, 2017

SearchCap: Google ranking study, mobile image search features & link authority

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google ranking study, mobile image search features & link authority appeared first on Search Engine Land. Please visit Search Engine Land for the full […]
May 9, 2017

Study: Top-ranking page in Google ranks for a thousand other queries, too

By Barry Schwartz Should you optimize a single page for one keyword phrase? This study might say otherwise. The post Study: Top-ranking page in Google ranks for a thousand other queries, too appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Study: Top-ranking […]
May 9, 2017

Relevance vs. authority: Which link has more value? (Part 1)

By Andrew Dennis When pursuing a link, which is more important, relevance or authority? Columnist Andrew Dennis asks expert link builders this question, and in the first of his three-part series, we hear from those who value relevance. The post Relevance vs. authority: Which link has more value? (Part 1) […]
May 9, 2017

Google mobile image search adds new quick filters

By Barry Schwartz Google image search on mobile has added quick filters for latest images, GIFs, clip art, colors and copyright usage. The post Google mobile image search adds new quick filters appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Google mobile […]
May 9, 2017

Teachers’ Day Google doodle celebrates educators across the US

By Amy Gesenhues Google says it’s taking today, “… to appreciate those who dedicate their lives to encouraging our intellectual development.” The post Teachers’ Day Google doodle celebrates educators across the US appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Teachers’ Day […]
May 8, 2017

Enterprise Call Analytics Platforms: A Marketer’s Guide — updated for 2017

By Digital Marketing Depot The flood of mobile calls to U.S. businesses continues unabated, changing the way enterprise brands view the telephone as an inbound marketing channel. It is also now changing the way brands view the telephone as an inbound marketing channel. As consumers increasingly use their smartphones to… […]
May 8, 2017

SearchCap: Google fake news, Yext IPO & Google answers

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google fake news, Yext IPO & Google answers appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: […]
May 8, 2017

Google’s rocky road: Fake news, extremist videos & bad search results [Podcast]

By Matt McGee In this week’s podcast, we discuss Google’s efforts to combat hyperpartisan and extremist content, fake news and misinformation on YouTube and in its search results. The post Google’s rocky road: Fake news, extremist videos & bad search results [Podcast] appeared first on Search Engine… Please visit Search […]
May 8, 2017

Capturing ‘made in the USA’ searches: Strategies for building awareness and sales

By Dianna Huff Columnist Dianna Huff continues her three-part series on US-made product marketing with recommendations for public relations, link building, content marketing and social media engagement. The post Capturing ‘made in the USA’ searches: Strategies for building awareness and sales… Please visit Search Engine Land for the full article. […]
May 8, 2017

3 tactics we’re using for Answer Boxes

By Brian Patterson The featured snippet (answer box) that sometimes appears at the top of the SERPs is a coveted spot for marketers, but how can you get your content there? Columnist Brian Patterson has some tips. The post 3 tactics we’re using for Answer Boxes appeared first on Search […]
April 28, 2017

Google doodle celebrates Marie Harel, the inventor of Camembert cheese

By Barry Schwartz Check out the cheesy Google logo on their home page today. The post Google doodle celebrates Marie Harel, the inventor of Camembert cheese appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Google doodle celebrates Marie Harel, the inventor of […]
April 28, 2017

The future of local discovery

By Brian Smith Columnist Brian Smith discusses some of the recent developments and technology that will impact local search, both in the short term and the long term. The post The future of local discovery appeared first on Search Engine Land. Please visit Search Engine Land for the full article. […]
April 27, 2017

SearchCap: Google Assistant, Bing Ads merchant promotions & AdWords settlement

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Assistant, Bing Ads merchant promotions & AdWords settlement appeared first on Search Engine Land. Please visit Search Engine Land for the full article. […]
April 27, 2017

Report: Google Assistant bests rivals for questions answered and overall accuracy

By Greg Sterling Cortana was second for questions answered, Alexa second-best for accuracy. The post Report: Google Assistant bests rivals for questions answered and overall accuracy appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Report: Google Assistant bests rivals for questions answered […]