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November 5, 2019

A deep dive into BERT: How BERT launched a rocket into natural language understanding

By Dawn Anderson Get the full backstory of the algorithm’s evolution and how BERT has improved human language understanding for machines. Please visit Search Engine Land for the full article. Source:: A deep dive into BERT: How BERT launched a rocket into natural language understanding       
November 5, 2019

Google extends Shopping ads to more YouTube inventory

By Ginny Marvin Plus, Showcase Shopping ads open to more categories and Image Search, and a beta to include sitelinks in TrueView for action ads proved successful. Please visit Search Engine Land for the full article. Source:: Google extends Shopping ads to more YouTube inventory       
November 5, 2019

Why the University of Arizona changed its abbreviation for SEO

By George Nguyen Will “UArizona” distinguish it from competitors and other well-known brands in search results if people still search “UA”? Please visit Search Engine Land for the full article. Source:: Why the University of Arizona changed its abbreviation for SEO       
November 4, 2019

Bing introduces penalty for ‘inorganic site structure’ violations

By George Nguyen It includes penalties for subdomain leasing, doorway content and sites involved in private blog networks. Please visit Search Engine Land for the full article. Source:: Bing introduces penalty for ‘inorganic site structure’ violations       
November 4, 2019

Tell your brand’s story through video ad sequencing

By Brooke Osmundson SMX East speaker Brook Osmundson explains how brands can use a series of videos – in a specific sequence you define – to engage audience on YouTube. Please visit Search Engine Land for the full article. Source:: Tell your brand’s story through video ad sequencing       
November 4, 2019

Google News app lets users access content in two languages

By George Nguyen Personalization preferences are maintained across both languages. Please visit Search Engine Land for the full article. Source:: Google News app lets users access content in two languages       
November 4, 2019

Google Search Console begins rolling out Speed report

By Barry Schwartz Check out your new Speed report under the Enhancements tab within Google Search Console. Please visit Search Engine Land for the full article. Source:: Google Search Console begins rolling out Speed report       
November 1, 2019

What you need to know about Google Merchant Center identifier enforcement updates

By Ginny Marvin The changes that can affect the visibility of your products in Google Shopping. Please visit Search Engine Land for the full article. Source:: What you need to know about Google Merchant Center identifier enforcement updates       
November 1, 2019

Google ramps up investment in wearable technology, enters deal to buy Fitbit for $2.1 billion

By Greg Sterling Fitbit-successor wearables will be Assistant-centric devices, supported by BERT. Please visit Search Engine Land for the full article. Source:: Google ramps up investment in wearable technology, enters deal to buy Fitbit for $2.1 billion       
November 1, 2019

Help us chart Amazon’s growth as an advertising platform

By Henry Powderly Please fill out our survey to help us understand how marketers are prioritizing Amazon and other digital commerce advertising platforms. Please visit Search Engine Land for the full article. Source:: Help us chart Amazon’s growth as an advertising platform       
November 1, 2019

SEO best practices support ADA compliance for digital accessibility

By Tony Edward Collaboration among SEOs, web developers and content teams are needed to ensure websites are compliant with the standards of accessible design. Please visit Search Engine Land for the full article. Source:: SEO best practices support ADA compliance for digital accessibility       
October 31, 2019

Google launches Site Kit plugin for WordPress

By Ginny Marvin WordPress users can see data pulled from various Google products. Please visit Search Engine Land for the full article. Source:: Google launches Site Kit plugin for WordPress       
October 31, 2019

Study: Killing ‘review gating’ doesn’t hurt scores and grows overall volume

By Greg Sterling GatherUp’s examination of internal data shows benefits of inclusive process. Please visit Search Engine Land for the full article. Source:: Study: Killing ‘review gating’ doesn’t hurt scores and grows overall volume       
October 31, 2019

SMX Advanced Overtime: Your questions answered about webspam and penalties

By Fili Wiese Bing’s Frédéric Dubut and ex-Googler Fili Wiese covered a wide range of questions in Seattle and will be sharing more insights at SMX East. Please visit Search Engine Land for the full article. Source:: SMX Advanced Overtime: Your questions answered about webspam and penalties       
October 31, 2019

Google doesn’t have an ‘ideal’ page speed

By George Nguyen The most meaningful speed metric depends on how users interact with your site, said Google’s Martin Splitt. Please visit Search Engine Land for the full article. Source:: Google doesn’t have an ‘ideal’ page speed