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May 11, 2017

Let’s get visual: Shopping from within images

By Christi Olson Columnist Christi Olson outlines exciting developments that bring image search and shopping together to enhance the search experience for users. The post Let’s get visual: Shopping from within images appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Let’s get […]
May 11, 2017

Bing Ads: Standard text ad support to end July 31, 2017

By Ginny Marvin Advertisers will not be able to edit old STAs or create new ones after that date. The post Bing Ads: Standard text ad support to end July 31, 2017 appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Bing Ads: […]
May 11, 2017

Canonical tags are easy, right? What’s the worst that could happen?

By Patrick Stox Columnist Patrick Stox outlines when to use the canonical tag, as well as some common problems that occur during implementation. The post Canonical tags are easy, right? What’s the worst that could happen? appeared first on Search Engine Land. Please visit Search Engine Land for the full […]
May 10, 2017

SearchCap: eCPC AdWords Changes, Google event search & Google algorithm updates

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: eCPC AdWords Changes, Google event search & Google algorithm updates appeared first on Search Engine Land. Please visit Search Engine Land for the full […]
May 10, 2017

Google rolls out new event search feature on app & mobile web

By Amy Gesenhues Searches for events will now surface a list of activities that include location and date details. The post Google rolls out new event search feature on app & mobile web appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Google […]
May 10, 2017

Weathering the Google storms

By Bobby Lyons Columnist Bobby Lyons explains his method for gauging the impact of a Google algorithm update and using these insights to discover opportunities for improvement. The post Weathering the Google storms appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Weathering […]
May 10, 2017

The best-kept AdWords secret: AMP your landing pages

By Frederick Vallaeys Even though AdWords doesn’t officially support AMP yet, advertisers can still use the technology to serve faster landing pages. Columnist Frederick Vallaeys explains how implementing AMP can lead to big gains in conversion rates. The post The best-kept AdWords secret: AMP your landing pages… Please visit Search […]
May 9, 2017

Start Listening! 7 Real-World Tips for Better Social Engagement

By Digital Marketing Depot Pepsi….Fox News….Uber. Look at recent headlines and you’ll see the impact social media can have on a brand. In today’s 24/7 news cycle, responding quickly and appropriately to customers on social media can be the difference between success and disaster. Why do brands still struggle with […]
May 9, 2017

SearchCap: Google ranking study, mobile image search features & link authority

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google ranking study, mobile image search features & link authority appeared first on Search Engine Land. Please visit Search Engine Land for the full […]
May 9, 2017

Study: Top-ranking page in Google ranks for a thousand other queries, too

By Barry Schwartz Should you optimize a single page for one keyword phrase? This study might say otherwise. The post Study: Top-ranking page in Google ranks for a thousand other queries, too appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Study: Top-ranking […]
May 9, 2017

Relevance vs. authority: Which link has more value? (Part 1)

By Andrew Dennis When pursuing a link, which is more important, relevance or authority? Columnist Andrew Dennis asks expert link builders this question, and in the first of his three-part series, we hear from those who value relevance. The post Relevance vs. authority: Which link has more value? (Part 1) […]
May 9, 2017

Google mobile image search adds new quick filters

By Barry Schwartz Google image search on mobile has added quick filters for latest images, GIFs, clip art, colors and copyright usage. The post Google mobile image search adds new quick filters appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Google mobile […]
May 9, 2017

Teachers’ Day Google doodle celebrates educators across the US

By Amy Gesenhues Google says it’s taking today, “… to appreciate those who dedicate their lives to encouraging our intellectual development.” The post Teachers’ Day Google doodle celebrates educators across the US appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Teachers’ Day […]
May 8, 2017

Enterprise Call Analytics Platforms: A Marketer’s Guide — updated for 2017

By Digital Marketing Depot The flood of mobile calls to U.S. businesses continues unabated, changing the way enterprise brands view the telephone as an inbound marketing channel. It is also now changing the way brands view the telephone as an inbound marketing channel. As consumers increasingly use their smartphones to… […]
May 8, 2017

SearchCap: Google fake news, Yext IPO & Google answers

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google fake news, Yext IPO & Google answers appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: […]