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August 4, 2017

How to effectively segment accounts with multiple locations

By Matt Umbro What’s the best account structure for multilocation business advertisers? Columnist Matt Umbro shares some setups that allow you to easily view performance by location for efficient management and reporting. The post How to effectively segment accounts with multiple locations appeared first on… Please visit Search Engine Land […]
August 4, 2017

Search in Pics: Google champagne glass, mouthwash & trees holding up office

By Barry Schwartz In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Google champagne glass: Source: Twitter Google mouthwash: Source: […]
August 3, 2017

Best Practices for Building an On-Demand Content Strategy

By Digital Marketing Depot We are now in the age of the self-educated buyer. Two-thirds of buyers complete their decision-making before they contact a sales rep. They take in content in their own way, on their own time. To deal with this new reality, you must have an effective on-demand […]
August 3, 2017

SearchCap: Google quality raters update, Google shopping cards & mobile-first

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google quality raters update, Google shopping cards & mobile-first appeared first on Search Engine Land. Please visit Search Engine Land for the full article. […]
August 3, 2017

Designing content for the mobile-first index

By Patrick Stox Your mobile pages will soon become the default versions used in Google search rankings. How can you make sure they provide good content that’s easy to read on a smaller screen? Columnist Patrick Stox has some ideas. The post Designing content for the mobile-first index appeared first […]
August 3, 2017

Top 6 tips for SEO for SaaS

By Janet Driscoll Miller Do you handle SEO for a software as a service (SaaS) company? Columnist Janet Driscoll Miller discusses how to address some of the unique challenges of this space with six helpful tips. The post Top 6 tips for SEO for SaaS appeared first on Search Engine […]
August 3, 2017

Dolores del Río Google doodle celebrates iconic film star from Golden Age of Mexican cinema

By Amy Gesenhues Del Río is credited with being the first Latin American actress to become a major Hollywood film star. The post Dolores del Río Google doodle celebrates iconic film star from Golden Age of Mexican cinema appeared first on Search Engine Land. Please visit Search Engine Land for […]
August 3, 2017

Google Shopping shakes up mobile product card unit ads with swipeable carousel, filters

By Ginny Marvin Stores are shown in cards instead of a list. The post Google Shopping shakes up mobile product card unit ads with swipeable carousel, filters appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Google Shopping shakes up mobile product card […]
August 2, 2017

SearchCap: Google’s new save feature, SEO mistakes & AdWords presentations

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google’s new save feature, SEO mistakes & AdWords presentations appeared first on Search Engine Land. Please visit Search Engine Land for the full article. […]
August 2, 2017

This script creates Google Slides with AdWords data to automate your presentation-making

By Frederick Vallaeys Last week, Google announced they had added the Google Slides API as an Advanced API to AdWords scripts. Columnist Frederick Vallaeys explains how this functionality can be used to append AdWords data to a Google Slides presentation. The post This script creates Google Slides with AdWords data […]
August 2, 2017

16 common on-site SEO mistakes you might be making right now

By Pratik Dholakiya Columnist Pratik Dholakiya shares the 16 technical SEO issues he sees most frequently. Even the most experienced SEO professionals can sometimes overlook these common issues! The post 16 common on-site SEO mistakes you might be making right now appeared first on Search Engine Land. Please visit Search […]
August 1, 2017

SearchCap: Google image badges, Google Search Console beta reports & keyword research

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google image badges, Google Search Console beta reports & keyword research appeared first on Search Engine Land. Please visit Search Engine Land for the […]
August 1, 2017

Search marketers plan to attend SMX East to become martech trailblazers

By Search Engine Land We get it. Marketing is now a software-powered discipline that blends the art of creative and science of data. New technologies are deeply interwoven into marketing operations and strategy. Effectively harnessing them demands new capabilities, talent and management. Scott will offer insights and… Please visit Search […]
August 1, 2017

3 ways to use search query data from Google Search Console

By Dianna Huff New to Google Search Console? Columnist Dianna Huff provides a handy guide for gleaning actionable insights from the Search Analytics report. The post 3 ways to use search query data from Google Search Console appeared first on Search Engine Land. Please visit Search Engine Land for the […]
August 1, 2017

Google releases details on new beta Search Console reports

By Barry Schwartz Google has confirmed they are working on a beta of the new Google Search Console and shared some new reports they are offering to beta testers. The post Google releases details on new beta Search Console reports appeared first on Search Engine Land. Please visit Search Engine […]