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November 13, 2018

Google launches portal to help developers build modern web sites

By Barry Schwartz A new Google tool at web.dev measures your performance, progressive web app, best practices, accessibility and SEO. Please visit Search Engine Land for the full article. Source:: Google launches portal to help developers build modern web sites       
November 13, 2018

5 SEO trends that will matter most in 2019

By Sponsored Content: SEO PowerSuite Google’s heavily investing to be the best. SEOs are trying to adapt to changes that follow. That’s how SEO trends are born. Let’s view what trends will make a difference in 2019. Please visit Search Engine Land for the full article. Source:: 5 SEO trends […]
November 12, 2018

SearchCap: Google PageSpeed Insights update, exact match PPC & account analytics

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Source:: SearchCap: Google PageSpeed Insights update, exact match PPC & account analytics       
November 12, 2018

Last chance: Save $450 on a seat at SMX West

By Search Engine Land More learning. Less time away from the office. Lowest rates expire Saturday! Please visit Search Engine Land for the full article. Source:: Last chance: Save $450 on a seat at SMX West       
November 12, 2018

When exact match isn’t exact anymore: A script to regain control

By Daniel Gilbert Contributor Daniel Gilbert shares a script to exactly manage which keywords to bid on and where they appear. Please visit Search Engine Land for the full article. Source:: When exact match isn’t exact anymore: A script to regain control       
November 12, 2018

Google PageSpeeds Insights tool gets a major update with more data from Lighthouse

By Barry Schwartz Version 5 is out for Google PageSpeed Insights, and it provides a wealth of information. Please visit Search Engine Land for the full article. Source:: Google PageSpeeds Insights tool gets a major update with more data from Lighthouse       
November 12, 2018

3 signs it’s time to make the switch to account-based analytics

By Sponsored Content: Terminus B2B marketing teams deserve better than patchworked spreadsheets and siloed dashboards to track and measure success. Please visit Search Engine Land for the full article. Source:: 3 signs it’s time to make the switch to account-based analytics       
November 9, 2018

SearchCap: Google seller ratings, complex SEO & local reviews

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Source:: SearchCap: Google seller ratings, complex SEO & local reviews       
November 9, 2018

Google now shows Seller Ratings by country, changes eligibility requirements

By Ginny Marvin Businesses must have 100 reviews per country to be eligible for Seller Rating. Please visit Search Engine Land for the full article. Source:: Google now shows Seller Ratings by country, changes eligibility requirements       
November 9, 2018

Improve paid search results through routine, scheduled maintenance

By Megan Taggart Just as you schedule campaigns, creating a cadence to evaluate channel strategies is vital to improving paid search results. Please visit Search Engine Land for the full article. Source:: Improve paid search results through routine, scheduled maintenance       
November 9, 2018

Report: ‘Incentivized reviews’ effective for consumers and brands

By Greg Sterling While 58 percent of consumers were unaffected by the presence of an incentive, 42 percent were less willing to trust them. Please visit Search Engine Land for the full article. Source:: Report: ‘Incentivized reviews’ effective for consumers and brands       
November 9, 2018

Step up your multichannel marketing game

By Digital Marketing Depot Live Webinar: Thursday, November 29, at 1:00 PM ET (10:00 AM PT) Please visit Search Engine Land for the full article. Source:: Step up your multichannel marketing game       
November 8, 2018

SearchCap: Google Search Console properties, Chrome UX & Bing & Google Ads scripts

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. Please visit Search Engine Land for the full article. Source:: SearchCap: Google Search Console properties, Chrome UX & Bing & Google Ads scripts       
November 8, 2018

Google testing YouTube movie trailer videos in ads on Google.com

By Ginny Marvin The videos appear in a carousel ad unit. Please visit Search Engine Land for the full article. Source:: Google testing YouTube movie trailer videos in ads on Google.com       
November 8, 2018

PPC toolkit expands with Bing Ads Scripts’ cross-account operations

By Frederick Vallaeys Columnist Frederick Vallaeys offers code samples for sending email and creating virtual labels with JSON to fill in some missing pieces. Please visit Search Engine Land for the full article. Source:: PPC toolkit expands with Bing Ads Scripts’ cross-account operations