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May 26, 2016

SearchCap: Voice search SEO, SEMPO survey & more

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Voice search SEO, SEMPO survey & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: SearchCap: […]
May 26, 2016

SEMPO’s latest salary survey shows search marketer average pay up 16% over 2013

By Amy Gesenhues Survey participants included nearly 600 search and digital marketing professionals, from entry-level to executive. The post SEMPO’s latest salary survey shows search marketer average pay up 16% over 2013 appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: SEMPO’s latest […]
May 26, 2016

The future of voice-related SEO for local business

By Chris Marentis Google’s recent developer event revealed details about how the search giant is thinking about the future. Columnist Chris Marentis shares tips on how local businesses can learn how to be found in the environment that’s taking shape. The post The future of voice-related SEO for local business… […]
May 26, 2016

Well played, Google: Advertisers (finally) get more device bidding controls

By Andy Taylor The most widely disparaged aspect of Advanced Campaigns is eliminated at last. Contributor Andy Taylor extols the change, explains what it means for marketers and makes a couple of suggestions for further improvement. The post Well played, Google: Advertisers (finally) get more device bidding… Please visit Search […]
May 26, 2016

The 5 strangest search terms in 2,000+ AdWords accounts

By Jacob Baadsgaard Contributor Jacob Baadsgaard shares cautionary tales of AdWords bidding gone terribly, terribly wrong. The post The 5 strangest search terms in 2,000+ AdWords accounts appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: The 5 strangest search terms in 2,000+ […]
May 25, 2016

Know your SEM? Prove it. Enter the SMX Biggest Search Geek Contest

By Digital Marketing Depot See if you have what it takes to outsmart your peers! The Biggest Search Geek Contest, sponsored by Marin Software, is where the world’s brightest search marketers compete to outsmart fellow search geeks from across the globe. The contestant who answers the most questions correctly in […]
May 25, 2016

SearchCap: Apple Siri Echo, paid search ROI & more

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Apple Siri Echo, paid search ROI & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: […]
May 25, 2016

Refine your content marketing tactics to benefit from enhanced search engine display

By Thomas Stern Columnist Thomas Stern discusses how content marketing performance can fall short if SERP features aren’t considered. The post Refine your content marketing tactics to benefit from enhanced search engine display appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Refine […]
May 25, 2016

Journey to better paid search ROI with this travel ad copy data

By John Cosley School’s nearly out, and it’s time for summer vacations. Contributor John Cosley shares data on what travel-related keywords and creative approaches are paying dividends for advertisers in the sector. The post Journey to better paid search ROI with this travel ad copy data appeared first on… Please […]
May 25, 2016

Apple building Amazon Echo competitor, will open Siri to third-party apps — [Report]

By Greg Sterling The virtual assistant revolution is ushering in the next era of search. The post Apple building Amazon Echo competitor, will open Siri to third-party apps — [Report] appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Apple building Amazon Echo […]
May 24, 2016

SearchCap: 2 trillion Google searches, AdWords announcements & more

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: 2 trillion Google searches, AdWords announcements & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: […]
May 24, 2016

Google has measured 1 billion+ store visits from AdWords ads globally

By Ginny Marvin Store visits measurement is now available to 1,000 advertisers in 11 countries. The post Google has measured 1 billion+ store visits from AdWords ads globally appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Google has measured 1 billion+ store […]
May 24, 2016

Official: Google to roll out Expanded Text Ads for all devices

By Ginny Marvin Perhaps the final vestige of pre-mobile AdWords, 25-35-35 character text ads will soon sunset. The post Official: Google to roll out Expanded Text Ads for all devices appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Official: Google to roll […]
May 24, 2016

5 essential skills that great link builders know

By Julie Joyce Think that building links is all a good link builder needs to do? Contributor Julie Joyce lists the five critical tasks that separate the great link builders from the mediocre ones. The post 5 essential skills that great link builders know appeared first on Search Engine Land. […]
May 24, 2016

Competitive threats to Google, and what they mean for you

By Eric Enge If the majority of your digital marketing is aimed at boosting your rankings on Google search results, contributor Eric Enge contends you might want to rethink your priorities. The post Competitive threats to Google, and what they mean for you appeared first on Search Engine Land. Please […]