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May 4, 2016

SearchCap: Google rich snippet spam, AMP report & Bing ads data

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google rich snippet spam, AMP report & Bing ads data appeared first on Search Engine Land. Please visit Search Engine Land for the full […]
May 4, 2016

Bing Ads makes it easier to segment performance data like time of day and device 

By Ginny Marvin The feature is now live in all accounts. The post Bing Ads makes it easier to segment performance data like time of day and device appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Bing Ads makes it easier to […]
May 4, 2016

Google updates the AMP report in the Google Search Console

By Barry Schwartz Five months after launching the AMP error report in the Google Search Console, Google has updated the report to make it easier to spot errors. The post Google updates the AMP report in the Google Search Console appeared first on Search Engine Land. Please visit Search Engine […]
May 4, 2016

Performing a manual backlink audit, step by step

By Dave Davies Need to get rid of problematic or unnatural backlinks and not sure where to begin? In this helpful how-to, columnist Dave Davies outlines his process for performing a manual backlink audit. The post Performing a manual backlink audit, step by step appeared first on Search Engine Land. […]
May 4, 2016

Brand bidding & PPC optimization: future of brand protection (part 8)

By Lori Weiman What’s on the horizon for brand bidding in PPC? Columnist Lori Weiman wraps up her 8-part series on brand bidding by looking to the near future and discussing trends that search marketers can capitalize on. The post Brand bidding & PPC optimization: future of brand protection (part […]
May 3, 2016

SearchCap: Google Trips app, Bing image search app & more

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google Trips app, Bing image search app & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article. […]
May 3, 2016

Moz launches comprehensive keyword research tool “Keyword Explorer”

By Greg Finn A slick new keyword research tool from Moz gives users the power of customization when curating keyword lists. The post Moz launches comprehensive keyword research tool “Keyword Explorer” appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Moz launches comprehensive […]
May 3, 2016

Content and SEO: Optimization from creation to conversion

By Jim Yu How can you ensure that your content creation efforts don’t go to waste? Columnist Jim Yu discusses how to align content creation with SEO goals and user needs for maximum impact. The post Content and SEO: Optimization from creation to conversion appeared first on Search Engine Land. […]