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July 22, 2016

Pokémon Go, augmented reality and the future of local marketing

By Brian Smith What might the popular new mobile game mean for local marketers? Columnist Brian Smith explores. The post Pokémon Go, augmented reality and the future of local marketing appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Pokémon Go, augmented reality […]
July 22, 2016

Search in Pics: Google ring toss, real Google fiber & framed Google search box

By Barry Schwartz In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. A huge Google Malaysia search box all framed […]
July 21, 2016

SearchCap: Google payday loans, Google Maps edits & more

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google payday loans, Google Maps edits & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: […]
July 21, 2016

3 signs your landing page copy is leaving your visitors high and dry

By Khalid Saleh Are your PPC landing pages failing to convert, despite getting great traffic? Columnist Khalid Saleh explains why your landing page copy might be to blame — and how you can fix it. The post 3 signs your landing page copy is leaving your visitors high and dry […]
July 21, 2016

Three of the most important data segmentations for any Google paid search analysis

By Andy Taylor Wondering how to make sense of your AdWords accounts? Columnist Andy Taylor discusses how to segment your paid search data for meaningful insights. The post Three of the most important data segmentations for any Google paid search analysis appeared first on Search Engine Land. Please visit Search […]
July 20, 2016

Google’s ban on payday & high interest loan ads going into effect now

By Ginny Marvin After a week’s delay, the ban on predatory lending ads for AdWords advertisers is beginning to roll out. The post Google’s ban on payday & high interest loan ads going into effect now appeared first on Search Engine Land. Please visit Search Engine Land for the full […]
July 20, 2016

SearchCap: Google AdWords call conversions, links study & more

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords call conversions, links study & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: […]
July 20, 2016

An experiment in trying to predict Google rankings

By JR Oakes In late 2015, JR Oakes and his colleagues undertook an experiment to attempt to predict Google ranking for a given webpage using machine learning. What follows are their findings, which they wanted to share with the SEO community. The post An experiment in trying to predict Google […]
July 20, 2016

New insights on the customer decision journey

By John Cosley Columnist John Cosley shares research from Bing Ads on the customer journey and explains how you can apply these learnings to optimize your paid search campaigns. The post New insights on the customer decision journey appeared first on Search Engine Land. Please visit Search Engine Land for […]
July 20, 2016

New Google ranking study shows links are incredibly important to the ranking algorithm

By Barry Schwartz Despite many thinking that links are a declining ranking signal in Google’s algorithm, this new study shows links are even more important than ever. The post New Google ranking study shows links are incredibly important to the ranking algorithm appeared first on Search Engine Land. Please visit […]
July 19, 2016

SearchCap: Google AdWords notification, Bing & Google national convention results & more

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords notification, Bing & Google national convention results & more appeared first on Search Engine Land. Please visit Search Engine Land for the […]
July 19, 2016

Four steps to maximizing Customer Lifetime Value

By Digital Marketing Depot In this white paper from Zaius, you’ll learn all about why customer lifetime value is critical, but underutilized. For most B2C marketers, customer lifetime value is used as an input to determine how much is reasonable to spend to acquire a new customer. But for the […]
July 19, 2016

Google reports more than 40K government requests for user data during 2nd half of 2015

By Amy Gesenhues Google says it is proud its transparency reports have helped “shed light on government surveillance laws and practices” around the world. The post Google reports more than 40K government requests for user data during 2nd half of 2015 appeared first on Search Engine Land. Please visit Search […]
July 19, 2016

Expanded Text Ads: Are they living up to the hype?

By Laura Collins Expanded Text Ads will be available to all AdWords advertisers by the end of the year, so how might this impact your accounts? Columnist Laura Collins shares some data from Merkle|Periscopix clients. The post Expanded Text Ads: Are they living up to the hype? appeared first on […]
July 19, 2016

AdWords managed accounts get a roll-up of individual account notifications

By Ginny Marvin The notifications show opportunities and alerts for accounts, campaigns and keywords managed under the umbrella account. The post AdWords managed accounts get a roll-up of individual account notifications appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: AdWords managed accounts […]