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July 1, 2016

Bing gets smart: adds trivia, quizzes & polls

By Amy Gesenhues Replacing the “hotspots” previously listed atop the image of the day is a graduation cap icon that leads to a three-question quiz. The post Bing gets smart: adds trivia, quizzes & polls appeared first on Search Engine Land. Please visit Search Engine Land for the full article. […]
July 1, 2016

SearchCap: Machine learning, content marketing & search rankings

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Machine learning, content marketing & search rankings appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: SearchCap: […]
July 1, 2016

Machine learning for large-scale SEM accounts

By David Fothergill Can machine learning be applied to your PPC accounts to make them more efficient? Columnist David Fothergill describes how he utilized machine learning to find new keywords for his campaigns. The post Machine learning for large-scale SEM accounts appeared first on Search Engine Land. Please visit Search […]
July 1, 2016

Help! I just launched a new website and my search rankings tanked!

By Will Scott Inadvertently ruining your newly redesigned website’s SEO can be a nightmare. Columnist Will Scott explains four mistakes you must avoid before you launch. The post Help! I just launched a new website and my search rankings tanked! appeared first on Search Engine Land. Please visit Search Engine […]
June 30, 2016

SearchCap: Dynamic search ads, Google Keyword Planner & e-commerce SEO

By Amy Gesenhues Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Dynamic search ads, Google Keyword Planner & e-commerce SEO appeared first on Search Engine Land. Please visit Search Engine Land for the full article. […]
June 30, 2016

Google says Dynamic Search Ad targeting will soon get better

By Ginny Marvin Query matching set to improve over several months. The post Google says Dynamic Search Ad targeting will soon get better appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Google says Dynamic Search Ad targeting will soon get better       
June 30, 2016

SMX Advanced recap: Using Paid Search & Social Together to Deliver the Ultimate Knockout Punch

By Amy Bishop Columnist Amy Bishop shares details from a session at SMX Advanced in which panelists discussed how to best collaborate with cross-functional teams to build integrated paid search and paid social strategies. The post SMX Advanced recap: Using Paid Search & Social Together to Deliver the… Please visit […]
June 30, 2016

How e-commerce SEO matters in strategic redesign of web shops

By Trond Lyngbø Looking to (re)launch your e-commerce website? Columnist Trond Lyngbø urges you to involve an SEO expert before you make any decisions. The post How e-commerce SEO matters in strategic redesign of web shops appeared first on Search Engine Land. Please visit Search Engine Land for the full […]
June 30, 2016

Google now offers real time earthquake information in search results

By Barry Schwartz Google announced they are now showing richer earthquake related information right at the top of the search results for earthquake related queries. They want to give people who feel a tremor quick and authoritative information about what they just felt. Google said the “information will… Please visit […]
June 30, 2016

Spotted in Google PLAs: “Special Offers” filter & an ad that links directly to a new Google Shopping page

By Ginny Marvin A new landing page on Google Shopping flows a lot like a product page on Amazon with product details, seller details, reviews, links to related items and more on a single page. The post Spotted in Google PLAs: “Special Offers” filter & an ad that links directly […]
June 29, 2016

SearchCap: Shopping campaigns, common SEO mistakes & a product search survey

By Amy Gesenhues Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: SEO? SEM? SMX East has you covered. Jun 29, 2016 by Search Engine Land One thing is certain: profound changes are coming to […]
June 29, 2016

SEO? SEM? SMX East has you covered.

By Search Engine Land One thing is certain: profound changes are coming to your profession, whether you’re an SEO or SEM. This year’s SMX East agenda was created to ensure that you’d succeed in spite of the dramatic developments in organic search marketing and paid search advertising. Get the details […]
June 29, 2016

The definitive SEO audit part 2 of 3: Content and on-site

By Dave Davies In part two of his three-part series on conducting a thorough SEO audit, columnist Dave Davies explains how to ensure that you have the right content optimized the right way. The post The definitive SEO audit part 2 of 3: Content and on-site appeared first on Search […]
June 29, 2016

5 more super-common SEO mistakes content marketers make

By Stephan Spencer In a follow-up to last month’s column, Stephan Spencer addresses some more common but avoidable SEO problems for content marketers to be aware of. The post 5 more super-common SEO mistakes content marketers make appeared first on Search Engine Land. Please visit Search Engine Land for the […]
June 28, 2016

Survey: Amazon beats Google as starting point for product search

By Greg Sterling Thirty eight percent of shoppers start with Amazon, 35 percent start with Google. The post Survey: Amazon beats Google as starting point for product search appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Survey: Amazon beats Google as starting […]