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September 12, 2016

SearchCap: Google AdWords experiments, Google profiles & more

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords experiments, Google profiles & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: SearchCap: […]
September 12, 2016

AdWords Campaign Experiments (aka ACE) to sunset in favor of Drafts & Experiments

By Ginny Marvin Retirement of the legacy testing tool will begin the week of October 17. The post AdWords Campaign Experiments (aka ACE) to sunset in favor of Drafts & Experiments appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: AdWords Campaign Experiments […]
September 12, 2016

Upcoming webcast: How to optimize search, Facebook, and display ads to drive offline sales

By Digital Marketing Depot How are marketers using online and offline data to understand and optimize the customer journey? And what cross-channel strategies work best to drive offline conversions? Join digital marketing experts from Adobe and DialogTech to understand how marketers are solving the online-to-offline dilemma…. Please visit Search Engine […]
September 12, 2016

Digital transformation is like changing a tire while driving. Challenging… but possible.

By Search Engine Land Back in 2007, I took a job with a large software company that built a massive but traditional software business. My team was challenged with shifting our enterprise CIO customers perspectives away from traditional products to cloud-based enterprise offerings. At times it felt like we were […]
September 9, 2016

SearchCap: Google AdWords ad preview, Bing autocomplete, & illegal linking

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google AdWords ad preview, Bing autocomplete, & illegal linking appeared first on Search Engine Land. Please visit Search Engine Land for the full article. […]
September 9, 2016

Bing improves autocomplete suggestions for academic paper & movie title queries

By Amy Gesenhues Bing says autocomplete suggestions for movies will analyze a user’s natural language and intent to deliver the most likely interpretations. The post Bing improves autocomplete suggestions for academic paper & movie title queries appeared first on Search Engine Land. Please visit Search Engine Land for the full […]
September 9, 2016

Tips for when and how to use Feed Rules in Google Merchant Center

By Ginny Marvin With more functionality now available in Feed Rules, here is a look at how some marketers have been using them to improve Google Shopping campaign performance. The post Tips for when and how to use Feed Rules in Google Merchant Center appeared first on Search Engine Land. […]
September 9, 2016

Digitizing traditional marketing methods to compete in local search

By Lydia Jorden Columnist Lydia Jorden discusses techniques to digitize traditional marketing in a way that allows your brand to connect with its traditional audience while maintaining competitive local SERP positioning. The post Digitizing traditional marketing methods to compete in local search appeared first… Please visit Search Engine Land for […]
September 9, 2016

Search in Pics: Google’s upcoming birthday, Bing 20% share balloons & fruit bar truck

By Barry Schwartz In this week’s Search In Pictures, here are the latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. Bing Ads balloons for 20% UK marketshare: Source: […]
September 8, 2016

European court says linking to illegal content is copyright infringement

By Greg Sterling The facts of the present case were egregious but the law created by the court is bad for the internet. The post European court says linking to illegal content is copyright infringement appeared first on Search Engine Land. Please visit Search Engine Land for the full article. […]
September 8, 2016

SearchCap: Google widget links, ads & SEO

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google widget links, ads & SEO appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: SearchCap: Google […]
September 8, 2016

6 data visualizations in the new AdWords that will save you a ton of time

By Ginny Marvin New graphs make it possible to see and analyze data in seconds rather than hours. The post 6 data visualizations in the new AdWords that will save you a ton of time appeared first on Search Engine Land. Please visit Search Engine Land for the full article. […]
September 8, 2016

Here’s a script that copies AdWords extensions to all your campaigns

By Daniel Gilbert Columnist Dan Gilbert shares another script from Brainlabs that will copy your AdWords extensions across different campaigns. The post Here’s a script that copies AdWords extensions to all your campaigns appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Here’s […]
September 8, 2016

5 ways ads are killing your site (& SEO)

By Kristine Schachinger We often don’t consider the impact our website’s ads could have on organic search visibility, but columnist Kristine Schachinger explains why too many ads can be a bad thing for users and search engines alike. The post 5 ways ads are killing your site (& SEO) appeared […]
September 8, 2016

Google reminds webmasters that widget links are against their webmaster guidelines

By Barry Schwartz Don’t be surprised if a new wave of unnatural link penalties are sent out via the Google Search Console for widget links. The post Google reminds webmasters that widget links are against their webmaster guidelines appeared first on Search Engine Land. Please visit Search Engine Land for […]