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Blog | Cicor Marketing | Tampa Chicago
July 15, 2016

4 reasons the world would end at the demise of local SEO

By Lydia Jorden It’s hard to imagine a world without local search. Columnist Lydia Jorden delves into four different industries that must optimize for local search, paired with a specific strategy to help optimize for streamlined customer searches. Does your local search strategy encompass these techniques? The… Please visit Search […]
July 14, 2016

SearchCap: Google search spend report, organic traffic & more

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google search spend report, organic traffic & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: […]
July 14, 2016

Report: US Google search spend was flat, but mobile spend jumped 55 percent in Q2

By Ginny Marvin Compared to a year ago, IgnitionOne customers spent substantially more on mobile, where CPCs continued to be half as expensive as desktop. The post Report: US Google search spend was flat, but mobile spend jumped 55 percent in Q2 appeared first on Search Engine Land. Please visit […]
July 14, 2016

10 factors that may be impacting your organic traffic

By Stephanie LeVonne Experiencing fluctuations in organic traffic and rankings? Columnist Stephanie LeVonne has a list of factors to check and how to address them. The post 10 factors that may be impacting your organic traffic appeared first on Search Engine Land. Please visit Search Engine Land for the full […]
July 14, 2016

Why you cannot ignore practitioner listings on Google My Business (case study)

By Joy Hawkins You may have a strong Google My Business listing, but what happens when individual practitioners at your location have their own listings? Columnist Joy Hawkins shares a case study detailing what happened when one such practitioner left her practice to go work elsewhere. The post Why you […]
July 13, 2016

SearchCap: Google local ad inventory, PPC profits & rankings drop

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google local ad inventory, PPC profits & rankings drop appeared first on Search Engine Land. Please visit Search Engine Land for the full article. […]
July 13, 2016

Google expansion of Local Inventory Ad product search now live in Maps and Knowledge Panels

By Ginny Marvin The new feature, announced in May, allows users to search for product availability at specific stores from the search and Map listings of participating advertisers. The post Google expansion of Local Inventory Ad product search now live in Maps and Knowledge Panels appeared first on Search Engine… […]
July 13, 2016

How to conjure big PPC profits with a few hundred dollars

By Larry Kim Search engine marketing for generic terms in competitive industries can be costly, but columnist Larry Kim has a better way. Learn how to combine RLSA with social ads for high impact at a low cost. The post How to conjure big PPC profits with a few hundred […]
July 13, 2016

Suffered a rankings drop? Use this checklist to diagnose why

By Ian Bowden Columnist Ian Bowden has created a checklist for SEOs to help troubleshoot losses in rankings and organic traffic. The post Suffered a rankings drop? Use this checklist to diagnose why appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Suffered […]
July 12, 2016

SearchCap: Google PLA changes, hotel search & more

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google PLA changes, hotel search & more appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: SearchCap: […]
July 12, 2016

Feed your search marketing obsession at SMX East

By Search Engine Land You can register for SMX East any time and get the latest, greatest SEO and SEM tactics. But why wait? Register now and save $300! This year, SMX celebrates 10 years as the most comprehensive search engine marketing conference on the planet. Attend for three days […]
July 12, 2016

Mobile marketing AMPlification: Content, performance and measurement

By Jim Yu What’s the deal with Accelerated Mobile Pages, and how do they relate to micro-moments? Columnist Jim Yu discusses the connection and explains what brands need to know to stay ahead of the curve. The post Mobile marketing AMPlification: Content, performance and measurement appeared first on Search… Please […]
July 12, 2016

Earned engagement and fragmented audiences: kickstart your process in the enterprise

By Garrett French Need to supplement your PR efforts to capture the parts of your audience you’re not yet reaching? Columnist Garrett French shares his company’s process for testing content and expanding into valuable niche publications. The post Earned engagement and fragmented audiences: kickstart your process in… Please visit Search […]
July 11, 2016

SearchCap: Google percentage ratings, PPC & Asia

By Barry Schwartz Below is what happened in search today, as reported on Search Engine Land and from other places across the web. The post SearchCap: Google percentage ratings, PPC & Asia appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: SearchCap: Google […]
July 11, 2016

Google testing ratings percentage instead of yellow ratings stars in text ads

By Ginny Marvin Attention-grabbing yellow is replaced with a light gray font. The post Google testing ratings percentage instead of yellow ratings stars in text ads appeared first on Search Engine Land. Please visit Search Engine Land for the full article. Source:: Google testing ratings percentage instead of yellow ratings […]