And, how Yoast implements structured data.

In today’s newsletter:
* Does social media influence your SEO?
* A story about Schema: The journey of a little robot
* This week’s reading material

Does social media influence your SEO?
Facebook, Twitter, Instagram, LinkedIn, and more. The popularity of social media has risen and probably will keep doing so. As a company, maintaining these social media platforms probably sounds like a lot of work. Maybe you’re even asking yourself if it’s worth it: Does social media even influence my SEO (https://yoast.com/social-media-influence-seo/#utm_source=newsletter&utm_medium=email&utm_campaign=january-19-2020) ? Well, that’s the question we’re going to answer today.

PS. While you’re at it: Do you follow us on our social media yet? You can find us on Facebook (https://www.facebook.com/yoast/) , Twitter (https://twitter.com/yoast) , LinkedIn (https://www.linkedin.com/company/linkedin/) , and Instagram (https://www.instagram.com/yoast/) !
A story about Schema: The journey of a little robot
Structured data and Schema can be confusing, but it is very important as it is your way to communicate with Google and all other platforms! To make Schema easier to grasp, Edwin wrote this story about Schema, structured data, and robots (https://yoast.com/story-schema-structured-data-robots/#utm_source=newsletter&utm_medium=email&utm_campaign=january-19-2020&utm_term=release-12-8) .

In Yoast SEO 12.8 (https://yoast.com/yoast-seo-12-8/#utm_source=newsletter&utm_medium=email&utm_campaign=january-19-2020&utm_term=release-12-8) , we’ve made our Schema structured data implementation a bit more flexible by making it possible to look for a public class property named identifier. We’ve also improved the documentation for the Schema structured data HowTo block (https://yoast.com/wordpress/plugins/seo/howto-schema-content-block/#utm_source=newsletter&utm_medium=email&utm_campaign=january-19-2020&utm_term=release-12-8) .

Try it yourself, get Yoast SEO now! ▸ (https://yoast.com/wordpress/plugins/seo/#utm_source=newsletter&utm_medium=email&utm_campaign=january-19-2020&utm_term=release-12-8)
This week’s reading material:
* Help improve Yoast SEO academy and get an 11% discount! (https://www.surveymonkey.com/r/yoast_academy_survey)
Would you like to tell us what you think of the Yoast SEO academy courses? Grab this chance to share your thoughts through this survey!

* When is your blog post ready for publication? (https://yoast.com/blog-post-ready-publication/#utm_source=newsletter&utm_medium=email&utm_campaign=january-19-2020)
It can be hard to decide when your post is ready. Here you can find a checklist with 6 steps to help you decide when to hit publish!

* 5 reasons why your site isn’t showing up on Google (https://yoast.com/5-reasons-why-your-site-isnt-showing-up-on-google/#utm_source=newsletter&utm_medium=email&utm_campaign=january-19-2020)
Hit publish on your first article, but can’t find it on Google? There are several reasons why that might be. Here are five reasons to start!

* SEO Basics: What is a permalink? (https://yoast.com/what-is-a-permalink/#utm_source=newsletter&utm_medium=email&utm_campaign=january-19-2020)
The permalink is the full URL you see for any given piece of content on your site. In this SEO basics article, we’ll explain what it means.

https://yoast.com/what-is-a-permalink/#utm_source=newsletter&utm_medium=email&utm_campaign=january-19-2020

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