Why Is Email Marketing Important?
Even with the rise of social media and unsolicited spam email (which are bad marketing strategies), email remains the most effective way to drive new leads and boost customer loyalty.
Accessibility
Email can be reached through all age groups. It offers services to a wide range of audiences, especially those who are not savvy with technology.
Even though we live in a digital age, not everyone has the same accessible skills as the rest. On the other hand, most people do know how to check and operate their emails. This is why email marketing is still the most important form for reaching audiences.
Affordability
Email marketing is the most cost-effective way to reach more audiences. Most email marketing tools charge high number prices for leads that never happen. At Cicor Marketing we offer the best price and skillset to ensure your target audience is being reached.
You own your email list
Unlike social media accounts you will continue to have access to your own list. Sometimes social media accounts get hacked or deleted taking all your hard earned followers. It’s always great to have another access point for your followers.
Reach your Audience
Gain better exposure with email marketing
Email Marketing Strategy Development
Most companies claim they can create the best email marketing strategy. Unfortunately, most marketing companies worry a lot about the design and not the delivery. The way the email is designed is definitely important, however it will be of no use if your target audience never receives them. We assess your company’s audience in order to build the best marketing strategy for better leads.
Email Marketing Strategy Process
Evaluate
We will evaluate your current audiences and activities and determine your strengths and weaknesses as they pertain to your business goals and client needs.
Plan
We will use the information from our assessment to develop a email marketing plan with executable strategies that are consistent with your company’s objectives.
Timeline
Once we are all on board with your email marketing plan, we will outline the specifics of your strategy: How we will implement each tactic, when the plan will begin, and our recommendations for best tools.