Be Discoverable in the Age of AI
Generative Engine Optimization (GEO)
The New Search Reality
Position your business for the AI-powered future of search
The way people search online is changing fast. It’s no longer just about showing up on Google. Today, millions of users are turning to artificial intelligence tools like ChatGPT, Perplexity, and Google Gemini to find products, services, and recommendations. These AI tools don’t return a list of websites—they give direct, conversational answers. That means if your business isn’t mentioned in these answers, it’s essentially invisible in this new form of discovery.
At CICOR Marketing, we saw this shift coming. That’s why we created a solution specifically designed to help your business show up where it matters most today: inside AI generated responses. We call it Generative Engine Optimization, or GEO.
If you answered “no” to any of these questions, you’re missing out on a massive opportunity. While your competitors focus on traditional search, you can get ahead by positioning your business where these AI conversations are actually happening.
Ask Yourself, Why Is GEO (Generative Engine Optimization) a Game Changer for Your Business?
What Is GEO?
Generative Engine Optimization is the process of improving your business’s visibility inside AI-powered platforms. Unlike traditional SEO, which focuses on helping your site appear in search engine results pages, GEO focuses on getting your business mentioned by AI assistants. These tools rely on large language models and content sources to answer questions users type or speak into systems like ChatGPT or Google Gemini.
Think of it this way. When someone types, “What are the top accounting firms in Chicago?” into an AI tool, they’re not getting a list of websites to browse. They’re getting a direct response, often a sentence or two naming specific companies. If your business isn’t part of that answer, you’re missing out on valuable exposure.
Be recommended, not just found
Today’s customer journey starts with a question. AI platforms are becoming the new front door for businesses because people trust them to deliver fast, accurate recommendations. That trust creates a powerful opportunity for visibility and credibility—if your business is being mentioned.
Generative Engine Optimization positions your company to be discovered, trusted, and recommended in the AI-driven digital landscape. This means your business can become part of a conversation before a user even visits a website.
As the way people search continues to evolve, GEO becomes not just an option, but a necessity. Businesses that adapt early will gain a serious competitive advantage.
What CICOR’s GEO Service Includes
With over 25 years of experience in digital marketing and web design, CICOR Marketing has successfully delivered results across more than 50 industries. Our expertise and adaptability ensure your business thrives in the ever-changing digital landscape.
At CICOR Marketing, we’ve developed a complete GEO strategy built around how AI models process, understand, and deliver information. Our GEO service includes a range of techniques and deliverables designed to increase your brand’s relevance and visibility across AI platforms.
We begin by developing AI-optimized content. This includes high-quality web content and brand information that is structured in a way AI platforms can easily digest and reference. We don’t just write for search engines; we write for generative engines.
Next, we ensure your content is formatted to support conversational responses. AI tools are trained on natural language, so we help structure your business’s content in a way that sounds like a helpful answer, not just another webpage.
We also strengthen your presence within knowledge graphs and databases that AI tools use to cross-reference information. This makes your business more authoritative and trustworthy in the eyes of the AI model.
Our strategy also includes aligning your site’s technical SEO with AI priorities, ensuring your structured data, schema markup, and metadata all support generative discovery.
We amplify your brand through smart signals across the web, such as high-quality business mentions, partner networks, social profiles, and citations that build your online authority.
Finally, we measure results. We monitor how often your business is being mentioned or recommended inside generative AI platforms. We track the visibility of your brand in AI-generated content and provide you with performance reports to show tangible growth.
