Various tools play a major part in website design and optimization that any successful business will have under its belt.
Page speed is the rate at which a website is fully loaded. PageSpeed Insights is a free tool to collect data and optimize the website loading rate. This tool will rank any website from 0-100 based on the website’s performance and speed overall. A slow page will turn the audience away from your business, create frustration due to lack of efficiency, and will ultimately make that website rank lower throughout each search engine.
HotJar is an analytical site that tracks user behavior. This is a program that is free but requires signup. With simplicity, this allows businesses to follow a diversity of analytical graphs, charts, and organized data for the use of website optimization.
Google Search Console, Google Analytics, and Google Optimize are other useful, free tools that target the overall performance of a site through Google. These allow you to view overall optimization including keywords, metadata, where troubleshooting may be located, parts indexed incorrectly, and more search-related data.
Some other paid tools if you are looking to invest to benefit your SEO include SEMRush, which allows the user to identify major competitors in the market. Screaming Frog will allow you to view technical errors, Ahrefs allows you to view and maintain your overall SEO health, and Moz is a great tool for an all-encompassing website optimization check.
It is encouraged to visit some of these sites and see how your digital presence is withholding in order to fully optimize your websites and brand for a larger revenue, and more successful business overall.