Why Dental Marketing Is Different
Patients Choose a Dentist Twice. Once to Book, Once to Say Yes.
A new patient finds you by searching “dentist near me,” checking reviews and confirming you take their insurance. That first visit is only half the decision. The bigger one comes when you recommend an implant, clear aligners or a full restoration, and the patient goes home to research, compare prices and think about financing.
Most practices need both kinds of marketing. A steady flow of new patients for hygiene and general dentistry keeps the schedule full. A smaller number of implant, aligner and cosmetic cases often makes the difference in production. And the patients you already have need reminders to stay on recall.
CICOR Marketing builds marketing for each step: map pack visibility and reviews for new patients, in depth pages and campaigns for high value treatments, and recall and reactivation email for the patients already in your system.
CICOR Marketing helps dental practices win the map pack, attract patients for implants, clear aligners and cosmetic dentistry, and keep existing patients coming back for hygiene, with patient privacy built into every review reply and tracking tag.
Where Dental Marketing Stalls
The Problems We Fix, and What Changes
Lost in the map pack. A complete Google Business Profile, accurate citations and a steady review flow that build your local visibility.
Implant and aligner leads that do not convert. Treatment pages that explain the process, timeline and financing options, plus follow up that brings consultation leads back.
Patients drop off recall. Recall and reactivation email that reminds patients when they are due, sent through tools your team approves.
Review replies that risk privacy. Review responses written to protect privacy, with a review request process that follows Google’s rules.
Insurance questions slow every call. Clear insurance, membership plan and financing pages, so patients arrive with answers.
Compliance Comes First
Marketing That Respects HIPAA and Your License
Dental advertising follows HIPAA, your state dental board’s rules and platform policies. CICOR Marketing does not give legal advice, and the dentist of record approves what we publish.
- Specialty claims stated correctly. Many state boards limit who can call themselves a “specialist.” General dentists who place implants or provide aligners can describe those services without claiming a specialty they do not hold.
- Review responses that protect privacy. HHS has taken action against dental practices whose review replies disclosed patient information. We never confirm that a reviewer is a patient.
- Before and after photos with authorization. Smile photos should appear only with signed patient authorization, and we add “individual results vary” language.
- Tracking tags reviewed. We audit pixels and analytics so patient information is not sent to ad platforms.
- Honest pricing language. Offers and financing terms are stated clearly, with the conditions your state requires.
Who We Help
Built for Practices Ready to Grow
- General and family dental practices
- Cosmetic dentists offering veneers, whitening and smile makeovers.
- Practices offering implants and full arch restorations
- Clear aligner providers
- Specialty practices, such as orthodontics, periodontics, endodontics and pediatric dentistry.
- Small dental groups that need reporting by office.
Start The Conversation
Tell Us About Your Practice
Tell us about your practice, your services and the cases you want more of. A senior strategist will reply within one business day and set up a free 30 minute consultation focused on your practice.
Solutions
Ready to Grow Your Business? Pick The Solution That Fits
Every business is at a different stage. Start with the Solution that solves today’s biggest problem, and our team will build the rest of the plan around it.
