Google Ads is a pay-per-click (PPC) advertising platform that allows businesses to display ads to users based on their search intent, keywords, location, and demographics. When someone searches for a product or service related to your business, Google Ads can place your ad at the top or bottom of the search results, helping you reach potential customers at the exact moment they are looking for solutions.

With PPC, you only pay when a user clicks on your ad, making it a cost-effective way to drive targeted traffic to your website. Google Ads also allows for precise targeting, including location, device type, and audience interests, ensuring your ads reach the right people.

Additionally, Google Ads provides measurable results through analytics, allowing businesses to track impressions, clicks, conversions, and ROI. By continuously optimizing campaigns based on performance data, companies can maximize ad efficiency, improve relevance, and increase conversions.

Overall, Google Ads help businesses gain visibility, attract qualified leads, and grow revenue by connecting with potential customers who are actively searching for products or services.