What is account-based marketing?

Account-based marketing is a way of running campaigns at a named list of companies instead of a broad audience. You pick the accounts that would matter most, show their decision makers a message written for them on the channels they use, and track which accounts engage. It fits business-to-business firms with long sales cycles and a clear ideal client. CICOR Marketing adds account-based targeting to a lead generation campaign when the list is worth building.