Why does my Google Analytics show wrong conversions?

Google Analytics shows wrong conversions most often because an event fires more than once, a thank-you page counts every reload, a button click is counted as a lead, or phone calls are not counted at all. Tag Manager changes and site redesigns break tracking without anyone noticing. CICOR Marketing audits every event and form, removes the duplicates, adds what is missing, and checks the numbers against your real inbox and phone log.