CICOR Marketing provides full service marketing engagements to law firms and practices to ensure compliance in legal marketing standards
Law Firm Marketing Services
Why Law Firm Marketing Is Different
Your Next Client Is Comparing Firms Right Now, on Their Phone.
Someone who was just in a car accident, served divorce papers or arrested does not browse. They search for a lawyer near them, look at the map pack, skim reviews and call whoever looks credible and answers. The firm that picks up, asks the right questions and books the consultation usually wins the matter.
Your marketing also has rules most businesses never face. Your state’s version of ABA Model Rules 7.1 through 7.3 governs what you can say about results, specialization, testimonials and contacting prospective clients. CICOR Marketing builds visibility and intake that work inside those limits, so you grow without putting your license or reputation at risk.
Whether you run a solo practice or a growing boutique firm, we start with your practice areas, your market and your intake numbers, then build the plan around the cases you actually want.
People who need a lawyer search, compare and call fast, often more than one firm in the same hour. CICOR Marketing helps your firm show up in Google, the map pack and AI answers, then tightens intake so more of those calls become consultations, all within the attorney advertising rules your state bar sets.
Where Firms Lose Cases Before the Consultation
The Problems We Fix, and What Changes
You are invisible for the cases you want. Practice area pages, a complete Google Business Profile and local citations that put you in front of people searching your practice areas in your service area.
Calls go to voicemail. Call tracking, missed call alerts and after hours routing, so you see every missed opportunity and close the gap.
Intake has no system. A CRM pipeline from first inquiry to signed engagement, with follow up reminders and source tracking for every matter.
Ad spend you cannot connect to cases. Google Ads and Local Services Ads measured to consultations and signed matters, with the ad spend kept in your own account.
Content that worries your managing partner. Clear, accurate copy written to your state’s rules, with a review step before anything goes live.
Compliance Comes First
Marketing Your Bar Would Recognize as Fair
Attorney advertising rules vary by state, and they change. CICOR Marketing does not give legal advice, and your firm stays responsible for approving every communication. We build the review into the process, so nothing surprises you after launch.
- No promised outcomes. We avoid language that implies a result, and add the disclaimers your state requires when you share past results.
- Careful with “specialist” and “expert.” Used only where your state allows it and your certification supports it.
- Reviews handled by the rules. Requests and responses follow your state’s guidance. We never write reviews or offer anything in exchange for them.
- Filing time built into launch. Some states, including Florida and Texas, require certain ads to be filed with the bar. We plan the schedule so filing does not hold up a campaign.
- Confidentiality on every form. Intake forms ask only what you need to triage a matter and state that submitting a form does not create an attorney client relationship.
Who We Help
Built for Firms That Want More of the Right Cases
- Solo attorneys who handle intake themselves and need a steady flow of qualified consultations.
- Small and boutique firms that want to own one or two practice areas in a defined market.
- Personal injury firms competing on the most expensive keywords in legal search.
- Family law and divorce attorneys whose clients research quietly and need privacy and reassurance.
- Criminal defense practices that live or die by after hours response.
- Immigration, estate planning and business law firms that rely on education, referrals and trust.
Start The Conversation
Tell Us About Your Firm
Tell us which cases you want more of and where intake breaks down. A senior strategist will reply within one business day and set up a free 30 minute consultation focused on your firm.
Solutions
Ready to Grow Your Business? Pick The Solution That Fits
Every business is at a different stage. Start with the Solution that solves today’s biggest problem, and our team will build the rest of the plan around it.
