Why Fertility Marketing Is Different
Most Patients Research for Months Before They Make the First Call.
By the time someone searches for a fertility clinic, they have often been trying for a long time. They may have had a loss, a failed cycle elsewhere or a diagnosis they are still absorbing. Others are planning ahead with egg freezing, building a family as a same sex couple or as a single parent by choice. Each person arrives with different questions, and almost all of them are worried about cost.
The research is deep. Patients compare clinics, read about IVF and IUI, look at success rates, check insurance coverage and employer benefits, join online communities and ask AI tools. Many read your website several times before they book.
CICOR Marketing builds marketing that meets people where they are: clear education on treatment options, straightforward information about costs and financing, honest success rate reporting, and gentle follow up that respects the patient’s pace and privacy.
CICOR Marketing helps IVF and fertility clinics reach people when they start looking for answers, explain treatment and costs with clarity and compassion, and support patients through a decision that can take months, with privacy protected at every step.
Where Fertility Marketing Stalls
The Problems We Fix, and What Changes
Patients do not know where to start. A clear “first steps” path explaining the initial consultation, testing and what happens next.
Cost is the unspoken barrier. Plain language pages on costs, insurance, employer benefits and financing, with an easy way to ask a financial counselor.
Success rates create confusion. Success rate information presented accurately, with links to national data and context patients can understand.
Inquiries that go quiet. Private, gentle email follow up with education and support resources, sent only with consent.
Everyone sees the same message. Pages for different paths to parenthood, including egg freezing, LGBTQ+ family building, single parents by choice and second opinions.
Compliance Comes First
Care and Accuracy in Every Message
Fertility marketing involves some of the most sensitive health information there is. CICOR Marketing does not give legal or medical advice, and your physicians approve every clinical claim.
- Success rates reported honestly. SART member clinics follow SART’s reporting and advertising standards. We present rates accurately and avoid cherry picked numbers.
- No promises of pregnancy. We never imply that treatment guarantees a pregnancy or birth.
- Tracking tags reviewed. HHS has warned that tracking technologies can disclose protected health information. We audit pixels and analytics and avoid retargeting visitors to treatment pages.
- Patient stories with authorization. Stories, photos and videos should appear only with signed authorization.
- Platform health ad policies. Google and Meta limit targeting for health topics. We plan campaigns within those rules.
Who We Help
Built for Clinics That Help People Build Families
- IVF centers and fertility clinics
- Reproductive endocrinology and infertility (REI) practices
- Egg freezing and fertility preservation programs
- Clinics serving LGBTQ+ families and single parents by choice
- Egg donation, surrogacy and gestational carrier programs
- Fertility clinics with several locations
Start The Conversation
Tell Us About Your Clinic
Tell us about your clinic, your patients and where they get stuck. A senior strategist will reply within one business day and set up a free 30 minute consultation focused on your clinic.
Solutions
Ready to Grow Your Business? Pick The Solution That Fits
Every business is at a different stage. Start with the Solution that solves today’s biggest problem, and our team will build the rest of the plan around it.
