Yes, and often more effectively than in traditional search. AI systems are not purely ranking by domain authority the way Google does. They are looking for specific, credible, well-structured answers to questions.
A small accounting firm that has published a detailed guide on a narrow topic can appear in AI answers alongside firms ten times its size, because the content answers the question better. Specificity is a competitive advantage in GEO. Trying to be everything to everyone is a disadvantage.
