Why Clinic Marketing Is Different
Patients Choose a Clinic in Minutes. Usually From Their Phone.
When someone needs a new primary care doctor, a same day visit or a specialist near home, they search, scan the map pack, check whether you take their insurance, read a few reviews and book with the clinic that makes it easiest. For urgent care, that decision can take less time than the drive.
Each location competes in its own neighborhood, and each provider has a schedule to fill. A new physician needs patients now, one location may be packed while another has open slots, and seasonal demand shifts with flu season, school physicals and the start of the insurance year.
CICOR Marketing builds marketing at the level where patients choose: the location and the provider. Clear location pages, accurate Google Business Profiles, insurance and service information, simple online booking and reporting that shows new patients by location, all designed with HIPAA in mind.
CICOR Marketing helps primary care, urgent care and specialty clinics show up when nearby patients search, make booking easy, and track which channels bring new patients to each location, with patient privacy built into every form and tracking tag.
Where Clinic Marketing Stalls
The Problems We Fix, and What Changes
Some locations are invisible. A complete, accurate Google Business Profile and location page for every clinic, with citations and reviews managed for each.
New providers start with empty schedules. Provider pages, launch announcements and local campaigns that help new providers fill their schedules sooner.
Patients cannot tell if you take their insurance. Clear insurance, services and hours information on every location page, updated when plans change.
Booking is a phone call during business hours. Online booking or appointment requests that fit your scheduling process, with clear next steps on mobile.
Tracking that may expose patient data. A tracking review that removes or reconfigures tags on patient facing pages, so you can measure results without sharing protected health information.
Compliance Comes First
Marketing That Respects HIPAA and Your Patients
Healthcare marketing carries rules most industries never face. CICOR Marketing does not give legal advice, and your practice or compliance lead approves what we publish. We build privacy into the work from the start.
- Tracking tags reviewed. HHS has warned that tracking technologies on healthcare websites can disclose protected health information. We audit pixels, analytics and chat tools, and configure them so patient information is not sent to ad platforms.
- Forms that collect only what you need. Appointment request forms avoid asking for symptoms or medical history unless they run through a secure, HIPAA eligible system.
- Testimonials with written authorization. Patient stories, photos and videos should appear only with signed authorization.
- Review responses that protect privacy. We respond to reviews without confirming that the reviewer is a patient or mentioning any care details.
- Platform health ad policies. Google and Meta restrict how health ads can be targeted and what they can say. We plan campaigns within those rules.
Who We Help
Built for Clinics That Want Full Schedules
- Independent primary care and family medicine practices
- Urgent care and walk in clinics
- Multi location medical groups that need reporting by location and provider.
- Specialty clinics, such as dermatology, cardiology, orthopedics, gastroenterology and endocrinology.
- Pediatric practices
- Concierge and direct primary care practices marketing memberships.
Start The Conversation
Tell Us About Your Clinic
Tell us about your locations, your providers and where the schedule has gaps. A senior strategist will reply within one business day and set up a free 30 minute consultation focused on your clinic.
Solutions
Ready to Grow Your Business? Pick The Solution That Fits
Every business is at a different stage. Start with the Solution that solves today’s biggest problem, and our team will build the rest of the plan around it.
