Why Ophthalmology Marketing Is Different
Surgery Is a Big Decision. Your Marketing Should Make It Clearer.
Few patients book eye surgery on impulse. A cataract patient may hear the news from their optometrist, then research lens options with an adult child who handles the details. A LASIK candidate compares surgeons, technology, price and financing for months. A glaucoma or retina patient is often referred and wants to know they are in the right hands.
That makes ophthalmology marketing two jobs at once. Patients and families need clear education on procedures, candidacy, recovery, insurance and costs, so they arrive at the consultation ready to decide. Referring optometrists and physicians need confidence that you communicate well, send reports promptly and return their patients for ongoing care.
CICOR Marketing builds both: procedure pages and campaigns that answer real questions, consultation follow up that respects the patient’s pace, and referral marketing that keeps your practice the first call.
CICOR Marketing helps ophthalmology practices explain procedures clearly, turn consultations into scheduled surgeries, and stay connected with the optometrists and physicians who refer their patients, with claims that respect FDA, FTC and HIPAA expectations.
Where Ophthalmology Marketing Stalls
The Problems We Fix, and What Changes
Consultations that do not convert. Follow up email and calls that answer common questions about candidacy, recovery and costs, so patients schedule when they are ready.
Premium lens options are confusing. Plain language pages and videos on lens options, what insurance typically covers and what costs extra, reviewed by your surgeons.
Refractive leads are price shoppers. Campaigns and pages focused on candidacy, technology, surgeon experience and financing, so leads arrive informed.
Referrals depend on a few relationships. A referral program with a dedicated page for doctors, easy referral forms and regular updates, tracked in a CRM.
Families cannot find what they need. Pages and FAQs written for caregivers, with clear next steps and contact options.
Compliance Comes First
Accurate Claims for High Stakes Decisions
Eye surgery marketing draws attention from regulators, and patients deserve accurate information. CICOR Marketing does not give legal or medical advice, and your surgeons approve every claim.
- No guaranteed outcomes. The FDA and FTC have warned against refractive surgery ads that overstate results. We avoid “perfect vision” or “never wear glasses again” promises and describe risks and candidacy honestly.
- Price advertising stated fully. If you advertise prices, we make sure the conditions and what is included are clear.
- Device and lens claims accurate. We describe technology and lenses as approved and as your surgeons use them.
- Patient stories with authorization. Testimonials and videos should appear only with signed authorization and “individual results vary” language.
- Tracking tags reviewed. We audit pixels and analytics so patient information is not sent to ad platforms.
Who We Help
Built for Surgical and Subspecialty Eye Care
- Comprehensive ophthalmology practices
- Cataract and refractive surgery practices
- LASIK and vision correction centers
- Glaucoma, retina and cornea subspecialty groups
- Oculoplastic and pediatric ophthalmology practices
- Ambulatory eye surgery centers
Start The Conversation
Tell Us About Your Practice
Tell us about your procedures, your referral network and where consultations stall. A senior strategist will reply within one business day and set up a free 30 minute consultation focused on your practice.
Solutions
Ready to Grow Your Business? Pick The Solution That Fits
Every business is at a different stage. Start with the Solution that solves today’s biggest problem, and our team will build the rest of the plan around it.
