Why Optometry Marketing Is Different
Your Patients Come Back Every Year. If You Remind Them Why.
Optometry is a relationship business. A family that likes your practice can stay for decades, with annual exams, new glasses, contact lens refills and back to school visits for the kids. But that loyalty is under pressure. Retail chains advertise low priced exams, online retailers sell glasses and contacts, and patients forget when they are due.
Patients usually choose an eye doctor by searching nearby, checking whether you accept their vision plan, reading reviews and booking online. Many do not know their benefits reset each year, or that you offer services such as dry eye treatment, myopia management for children or medical eye care.
CICOR Marketing builds marketing around that cycle: local visibility for exams, clear vision plan and service pages, recall reminders timed to benefits, and campaigns that bring frame and lens purchases back to your optical.
CICOR Marketing helps independent optometrists fill the exam schedule, remind patients to use their vision benefits, grow frame and contact lens sales, and compete with retail chains and online eyewear on what you do best: personal care close to home.
Where Optometry Marketing Stalls
The Problems We Fix, and What Changes
Patients skip their annual exam. Recall reminders by email or text timed to each patient’s due date, sent through tools your team approves.
Benefits go unused. Seasonal reminders in the fall and before year end that encourage patients to book and use benefits they already have.
Glasses walk out the door. Optical pages and social content that show your frame selection, fitting expertise and warranties, giving patients a reason to buy in your office.
Specialty services nobody knows about. Dedicated pages and campaigns for each specialty service, written in plain language.
Retail chains outspend you. Local SEO, reviews and messaging about personal, unhurried care that independent practices deliver best.
Compliance Comes First
Marketing That Respects HIPAA and Your Patients’ Rights
Optometry marketing follows HIPAA, your state board and FTC rules. CICOR Marketing does not give legal advice, and the optometrist of record approves what we publish.
- Prescription rules respected. The FTC Eyeglass Rule and Contact Lens Rule require that patients receive their prescriptions. Our messaging gives patients reasons to buy from you without suggesting otherwise.
- Tracking tags reviewed. We audit pixels and analytics so patient information is not sent to ad platforms.
- Review responses that protect privacy. We never confirm that a reviewer is a patient or mention their care.
- Accurate service claims. Medical eye care, dry eye and myopia management are described within your scope of practice, without promising outcomes.
Who We Help
Built for Independent Eye Care Practices
- Independent optometry practices
- Family and pediatric eye care offices
- Practices with an in office optical shop
- Dry eye and specialty contact lens clinics
- Myopia management providers
- Small optometry groups with several locations.
Start The Conversation
Tell Us About Your Practice
Tell us about your practice, your optical and the services you want to grow. A senior strategist will reply within one business day and set up a free 30 minute consultation focused on your practice.
Solutions
Ready to Grow Your Business? Pick The Solution That Fits
Every business is at a different stage. Start with the Solution that solves today’s biggest problem, and our team will build the rest of the plan around it.
