Why Aesthetic Marketing Is Different
Patients Research for Months. They Book the Practice They Trust Most.
A patient considering surgery usually follows a surgeon on social media, studies before and after galleries, reads reviews, checks credentials, compares financing and may consult with more than one practice. Injectable and laser clients decide faster, but they are loyal only as long as the experience stays excellent.
That means two kinds of marketing. For surgical procedures, the goal is trust: clear education, honest results, visible credentials and a consultation experience that feels personal. For nonsurgical treatments, the goal is retention: memberships, reminders and offers that bring clients back on schedule.
Both are held to strict rules. Medical boards, the FTC and the ad platforms all limit what you can show and claim. CICOR Marketing builds marketing that is beautiful and accurate at the same time.
CICOR Marketing helps plastic surgeons and aesthetic clinics attract qualified patients, present results honestly, follow up through a long consideration period, and keep injectable and laser clients coming back, within medical board, FTC and ad platform rules.
Where Aesthetic Marketing Stalls
The Problems We Fix, and What Changes
Leads that never book. Fast response with automated acknowledgment and a patient coordinator follow up process, tracked in a CRM.
Consultations that do not convert. Thoughtful follow up with education, financing information and an easy way to ask questions or schedule.
Before and after photos that create risk. A gallery process built around your patient consent policy, “individual results vary” language and ad creative built for platform policies.
Injectable clients drift away. Treatment reminders, membership marketing and loyalty programs that bring clients back.
Credentials buried on the bio page. Credentials presented clearly and accurately, naming the certifying board as many states require.
Compliance Comes First
Beautiful Marketing That Stays Accurate
Aesthetic marketing faces rules from medical boards, the FTC and the ad platforms. CICOR Marketing does not give legal or medical advice, and your physicians approve every clinical claim.
- Board certification stated correctly. Several states require advertising to name the specific certifying board. We present credentials exactly as held.
- Before and after photos with authorization. Every photo should have signed patient authorization, stay unretouched beyond what your policy allows, and carry “individual results vary” language.
- Ad platform policies. Google and Meta restrict before and after imagery, body focused messaging and targeting for cosmetic procedures. We build creative for those rules.
- No guaranteed results. We avoid claims that promise a specific outcome or downplay recovery and risk.
- Reviews and testimonials handled honestly. No incentives for reviews, and replies never confirm that someone is a patient. Patient testimonials should appear only with authorization.
Who We Help
Built for Practices That Deliver Aesthetic Care
- Plastic and cosmetic surgery practices
- Facial plastic surgeons
- Dermatology practices with cosmetic services
- Physician supervised med spas offering injectables, lasers and skin treatments.
- Body contouring and nonsurgical aesthetic clinics
- Aesthetic practices with several locations
Start The Conversation
Tell Us About Your Practice
Tell us about your procedures, your patients and where they get stuck. A senior strategist will reply within one business day and set up a free 30 minute consultation focused on your practice.
Solutions
Ready to Grow Your Business? Pick The Solution That Fits
Every business is at a different stage. Start with the Solution that solves today’s biggest problem, and our team will build the rest of the plan around it.
