Will AI tools recommend our clinic?
Many patients ask AI tools for fertility clinic recommendations. The AI Visibility Audit tests those questions across five AI platforms and shows who gets named instead.
How do you reach different kinds of patients?
With pages and content for each path, including people facing infertility, those planning egg freezing, LGBTQ+ couples, single parents by choice and patients seeking a second opinion.
Is it safe to retarget website visitors?
We generally advise against retargeting people who view treatment pages. HHS has warned that tracking technologies can disclose protected health information, and ad platforms limit health targeting. We measure results without sending patient information to ad platforms.
Can we talk about costs on our website?
Yes, and patients appreciate it. Clear pages on typical costs, insurance, employer benefits and financing reduce anxiety and bring in better prepared consultations.
How should we present our success rates?
Accurately and in context. SART member clinics follow SART’s reporting and advertising standards. We present your rates the way those standards expect and help patients understand what the numbers mean.
How do you market fertility services with sensitivity?
By listening first. We write in a warm, clear voice, avoid pressure and urgency tactics, explain options honestly and make it easy to ask questions privately. Your physicians approve every clinical claim.
