Marketing Consulting, Strategy and Audits FAQs

A marketing audit from CICOR Marketing reviews six areas: your channels, your website, your content, your brand, your tracking, and your budget. Each area gets a score and a written finding in plain language, and the report ends with a 90-day plan. The audit also checks how visible you are in AI answers, not just in Google.

A marketing audit from CICOR Marketing takes about four weeks. Week one is a kickoff call, access to your analytics, ad accounts, website, and CRM, and a short questionnaire. In weeks two and three, we review and score six areas and draft the findings. In week four, you receive the scored report and the 90-day plan, and we walk through it with you on a call.

No. Consulting engagements from CICOR Marketing are advisory, and the plan is yours to keep. You can hand it to your own team, keep your current vendors, or ask us to do the work under a separate service agreement. Many owners use the audit to decide which of those three paths makes sense.

Your marketing budget is right when you can trace each dollar to a channel and each channel to leads, sales, or a cost you can defend. If you cannot say what a lead costs from each channel, the budget is a guess, whatever the total is. An audit connects the spend to the results so you can move money toward what produces and away from what does not.

A marketing plan should include your positioning (what you say and to whom), your target audiences, the channels you will use and why, a budget allocated across those channels, and a twelve-month roadmap with dates. It should also name who owns each part and how results will be measured. A plan without a budget and dates is a wish list.

A marketing audit is a structured review of your channels, website, content, brand, tracking, and budget that tells you what is working, what is wasted, and what to do next. A marketing audit from CICOR Marketing averages $3,500 for a small business, credited toward a program. Larger companies are scoped by size and complexity. It takes three to four weeks and ends with a scored report and a 90-day plan.