Law Firm FAQs

Yes. Most of the firms we talk with have one to a few attorneys and no marketing staff. You can start with a single service, such as local SEO or call tracking, and add more once it is working.

They can, if they can find and trust consistent information about your firm, attorneys, practice areas and locations. The AI Visibility Audit tests the questions your prospective clients ask across five AI platforms and shows who gets named instead, plus a ranked plan to fix it.

It depends on your practice area, market and budget. Local Services Ads for lawyers require Google Screened verification and charge by lead, while search ads give you more control over keywords and messaging. We recommend a mix after reviewing your numbers, and ad spend is always paid directly by you.

We start by measuring what happens after the click. Call tracking shows answered and missed calls, the CRM tracks each inquiry to a signed engagement, and automation sends reminders and follow up so no prospect is forgotten.

We build every page, ad and review request around ABA Model Rules 7.1 through 7.3 and your state’s version of them, and we flag the claims that most often cause trouble, such as “specialist,” “expert,” past results and testimonials. CICOR Marketing is not a law firm and does not give legal advice, so a responsible attorney at your firm approves everything before it goes live.

No, and you should be cautious of anyone who does. No agency controls Google or AI platforms, and promising results can create the same unjustified expectations bar rules warn against. We commit to the work, the measurement and honest monthly reporting on calls, consultations and signed matters.