Will AI tools recommend our practice?
Patients and families increasingly ask AI tools who to see for eye surgery. The AI Visibility Audit tests those questions across five AI platforms and shows who gets named instead.
How is ophthalmology marketing different from optometry marketing?
Ophthalmology marketing focuses on surgical decisions and referral relationships. Optometry marketing focuses on routine care and optical sales. We have a separate Optometry page for those practices.
How do we reach the adult children who help parents decide?
Write for them. Pages and FAQs for caregivers, videos they can watch with their parent and contact options for family members help them guide the decision.
What can we say in LASIK and cataract advertising?
Claims should be accurate and balanced. The FDA and FTC have warned against refractive ads that overstate results. We avoid guarantees, describe candidacy and risks honestly, and your surgeons approve every claim. CICOR Marketing does not give legal or medical advice.
How do we market to referring optometrists?
With a dedicated page for doctors, a simple referral form, prompt communication and regular updates. A CRM tracks which practices refer and how often, so you can strengthen those relationships.
How do we turn more consultations into scheduled surgeries?
Most patients need time and answers. Clear education before the consult, follow up afterward that addresses candidacy, recovery and costs, and an easy way to schedule help patients decide at their own pace. We track consultations to scheduled procedures in a CRM.
