Do trade shows still make sense?
For many manufacturers they do, when there is a plan before and after. We help with pre show outreach, booth content and a follow up sequence tracked in the CRM, so you can see what each show produced.
We work under ITAR. Can we still market online?
Yes, with care. We keep controlled technical data out of public pages, forms and marketing tools, and your export compliance contact reviews technical content. CICOR Marketing does not give export compliance advice.
Can you write technical content accurately?
Yes. We interview your engineers and quality team, write in plain language, and a named reviewer at your company approves every technical detail before it goes live.
Our sales cycle is long. How do you measure results?
We track the full pipeline in your CRM: RFQs, quotes sent, opportunities and orders, tied to the source that produced them. We also report on leading signals, such as search visibility and RFQ volume, while longer deals mature.
How do you get qualified RFQs instead of junk inquiries?
We target the processes, materials and industries you want, explain your capabilities and minimums clearly, and build an RFQ form that asks for drawings, quantities and timing. That combination screens out poor fits before they reach your estimators.
Our sales come from relationships and distributors. Does digital marketing matter?
Yes, because every one of those relationships checks you online. Engineers and buyers research suppliers before they call, and distributors need current information to sell your products. Marketing supports the relationships you already have and helps new buyers find you.
