Medical Clinics Marketing FAQs

We set up call tracking and booking measurement by location and source, configured to keep protected health information out of ad platforms, and report new patient inquiries each month in plain language.

Public reviews on Google are the patient’s own words, and you can encourage happy patients to leave them. Testimonials on your website or in ads require signed patient authorization. When responding to reviews, we never confirm that someone is a patient.

Yes. We create a provider page, update profiles and directories, announce the provider to your patients and community, and run local campaigns for the services they offer.

Yes. When a healthcare practice, clinic, agency or other covered entity needs or wants a Business Associate Agreement, CICOR Marketing typically agrees. Most marketing work can still be designed so we never handle protected health information. CICOR Marketing does not give legal advice.

Many clinic sites were set up with ad pixels and analytics tags that nobody reviewed. HHS has warned that tracking technologies can disclose protected health information. We audit what your site collects and reconfigure or remove tags on patient facing pages. Your compliance lead makes the final call, since CICOR Marketing does not give legal advice.

Each location needs its own complete Google Business Profile, a matching location page on your website, consistent citations and a steady flow of reviews. We manage all four for every location and report rankings across each service area.